Voice of customer is a process where the expectations and preferences of a customer are captured. It is a form of feedback from the customer about the experience that they have had while dealing with the company’s product.
The feedback is received by calls or e-mails which are generally generated by the marketing team of the company. This process helps the company improve their reputation and products to live up to the expectations of their customers. It gives the customers a satisfactory feeling about the product they are buying as the company is ready to take initiative to serve them better.
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