Unlike an inbound call center that’s primarily used for receiving calls, an outbound call center is used to make outgoing calls to prospects and current customers on behalf of your business. Traditionally, outbound call centers were mainly focused on telemarketing and reaching out to customers for upselling purposes. However, due to the impact of legislation and customer pressure on cold calling, the past years have seen an increasing number of outbound calls being made to existing customers to deliver proactive customer care.
Today, the most common outbound call center services include:
Outbound call centers are usually enabled by cloud-based call center software and are designed to help businesses actively engage with prospects and customers to increase sales. Outbound call center agents are expected to make large volumes of calls per hour – this activity is typically enabled by using different types of dialers. Some of the key outbound call center metrics that should be measured are first call close, conversion rate, calls per agent, calls per account, hit rate, hold time, call abandoned ratio, average call length, list closure rate, call quality/ etiquette and revenue per successful call.
Outbound call centers may face a number of distinctive challenges. Since the nature of outbound calls is predominantly intrusive and is driven by the needs of businesses, rather than customers (except in cases of call-back requests and proactive customer service), customers are more likely to be defensive and wary of the call. This means outbound calling can be rather stressful for agents as they constantly have to deal with persistent refusal, lack of interest, or rudeness.
On top of managing the delicate balance between being a welcome interruption and an unwelcome nuisance, outbound call centers must comply with laws such as the Telephone Consumer Protection Act (TCPA) and Do Not Call (DNC) registries, which requires a carefully planned outreach strategy.
Generate more sales by reaching out to potential leads or maximize customer lifetime value by capitalizing on up-selling or cross-selling opportunities.
When it comes to product or service renewals, a phone call can be a great way to check-in with a customer, have a genuine conversation, and prevent customer churn.
Improve your overall customer service and customer experience by proactively reaching out to customers before they even know there is a problem or before they even have to ask for assistance.
Calling is a highly personalized way of getting customer feedback. Streamline the process with outbound calling and gain more information by having a thorough conversation.
With outbound contact center software, agents always have access to each customer’s data which allows for more efficient, comprehensive, and customized interactions.
Track critical call center metrics and KPIs to get a complete overview of how your sales and customer service teams are performing and where improvements are needed.
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LiveAgent’s cloud-based call center software supports both inbound and outbound call center functionality. That means it can efficiently be used by your customer service and sales teams altogether for reaching out to leads, prospects, or existing customers.
LiveAgent’s web-based call center has the ability to call any phone number on the web. Initiate outbound calls to your potential customers – right from your LiveAgent dashboard, while visiting your prospect’s websites. This feature can be of great assistance to sales teams. It empowers agents to have more conversations and decreases the time spent on manual dialing.
LiveAgent’s call center software offers a built-in CRM and integrates with other major CRM providers. A CRM provides your agents with instant access to comprehensive customer insights, including each customers’ personal data, previous purchases, and service history. With that information at hand, they can efficiently up-sell or cross-sell relevant products/ services or offer proactive customer support.
With unlimited call recordings, agents can safely store all customer calls and voicemail messages and access them as necessary right inside their LiveAgent account. This can be extremely handy when your agents need a reminder of what transpired in previous interactions in order to reach out to customers with relevant offers.
LiveAgent’s built-in analytics module tracks a variety of call center metrics and KPIs. Generate various reports to get a full overview of how your call center is performing, including detailed statistics for each of your agents. This will help you identify areas that need tweaking, power up high-performing agents, and support those who need it.
LiveAgent’s outbound call center can be set up in a matter of minutes.
Set up your IVR/welcome messages using this guide IVR (welcome/offline messages).
Unlike inbound call center software that is used for handling incoming customer calls, outbound call center software is designed to help businesses efficiently manage high outbound call volumes and ensure high customer outreach. Autodialer, call recording, call reporting tools, CRM integrations are some of the key features provided by outbound call center software solutions.
Outbound call center software systems use a variety of dialer tools to automate the dialing process and enable agents to make more calls, in less time - more efficiently than with a simple business phone system. This ensures enhanced agent productivity and increased sales revenue for businesses.
Outbound call center software is primarily used by sales teams for making cold and warm sales calls to offer a company’s products or services to prospects and up-sell/ cross-sell to existing customers. It can also be used by customer support teams for proactive customer service outreach.
Outbound call center software can be a highly efficient customer service tool for both B2B and B2C businesses. By reaching out to customers and offering proactive, personalized support, customer service teams can reduce the number of inbound calls and improve your overall customer service quality.
If you need call center software primarily for handling incoming customer calls - you should opt for inbound call center tools. If you are looking for a call center software for making outbound lead generation and sales calls, for the most part - you should go for outbound call center tools. You may also consider blended call center software solutions that include both inbound and outbound call center capabilities.
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