What is a community?
Community is a group of customers and customer representatives. They collaborate by sharing their ideas, problems, queries and information. People in the community are helping each other when is it necessary. They are answering each other’s questions.
Create your own community in LiveAgent. Learn more about the Forum.
Watch how to create a brand community
A brand community is more than just the visual elements associated with a company, such as the logo or color palette. It encompasses the overall impression that a brand creates through its products, services, and marketing efforts. While many brands exist, only a few have successfully cultivated a genuine community of dedicated advocates and evangelists. This video focuses on the strategies that marketers can employ to build loyal brand communities, with a particular emphasis on the PIE principle: Purpose, Influence, and Experiences.
Frequently Asked Questions
What is a community?
A community is a group of people focused around a specific topic and idea. This can be a group of customers and customer representatives working together. Community members can share their ideas, problems, information and questions.
How to create a community within LiveAgent?
To create a community in LiveAgent, go to the self-service customer portal. Then enter a title and decide if you want the community to be internal or public? In addition, you should create a description based on properly selected keywords, thanks to which you have a positive impact on SEO. Additionally, the department responsible for handling entries should be selected.
What are the must-have features of a community forum?
A community forum should have specific functions. It's a good idea to create a community onboarding process to make it easier for new members to know what they're joining. An interesting idea is to create rules or a video that will answer questions about how the community forum works. Try to engage the community and get involved yourself to support and develop the community.
Expert note
Community is essential for successful businesses, fostering strong relationships and providing exceptional customer service. A loyal and engaged community can support and grow your brand.
LiveAgent offers customer service software with features like live chat, ticketing, and call center compliance. It emphasizes personalized experiences and integrations to enhance communication and support. Investing in ticketing software is crucial for businesses to prevent ticket resolution delays and high turnover of customer service representatives. Live support, enabled by LiveAgent, enhances customer experience, trust, and conversions.
