Customer driven marketing strategy is motivated by customer expectations. Companies have to prepare this strategy properly because it contains the mission statements and future targets. Strategy is created by senior management.
The mix of marketing actions and tools mentioned in strategy often have a long-term effects. Actions are directed to make a big value for customers and build an effective and loyal customer relationship. Strategy has to build satisfaction and loyalty. Then companies can measure customers satisfaction and evaluate the impact of strategy.Back to Glossary
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