Customer satisfaction is a term that is often used in marketing. In the economy, customer satisfaction is the set of techniques and strategies aimed at maximizing customer satisfaction. It is a measure of how the products and services provided by a company meet or exceed customer expectations. Customer satisfaction is defined as the number of customers, or the percentage of total clients, whose report of their experience with a company, its products, or its services (rating indices) exceeds the satisfaction levels established.Back to Glossary
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