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Analytics overview

Analytics uses raw data and math to discover, interpret, and communicate significant data patterns. When used correctly, data analytics can help answer business questions, predict outcomes, and create actionable insights.

Why is data analytics a must-have feature for all businesses?

An analytics overview can help you pinpoint the exact areas of your business that need improvement. Finding “laggards” and areas that could be optimized is always great because it presents an opportunity to:

  • Improve your agent’s performance
  • Provide additional training to those that need it
  • Improve customer satisfaction, experience, and sales
  • Reallocate resources 
  • Reinforce support channels 
  • Find more cost-effective ways to solve problems

In addition to that, an analytics overview can also showcase areas of your business that are thriving. This is important because:

  • You won’t have to overhaul your whole business/support strategy
  • You’ll be able to reward overachievers
  • Underperformers will be able to learn from overachievers
Mockup-Agents ranking

What does the LiveAgent analytics overview feature do?

The analytics overview gives you a holistic overview of your customer support. You’ll be able to see who is interacting with your company and monitor the service they’re receiving. You’ll also be able to review usage statistics by channel, evaluate performance reports, and learn from customer satisfaction ratings. In addition to that, our analytics overview is packed with endless reporting capabilities.

Mockup-Call recordings - history

What can you see in the analytics overview dashboard?

The analytics dashboard gives you a quick overview of all incoming and outgoing messages, chats, and calls.


Incoming messages are defined as:

  • All emails that are fetched into LiveAgent
  • All offline tickets created via contact forms or offline chat buttons
  • Tickets created from Twitter, Instagram, Viber, and Facebook (Twitter mentions by other people only) 
  • All other communication received in existing tickets

Outgoing messages are defined as:

  • Tickets replies
  • All emails, Tweets, Instagram and Viber messages, as well as Facebook posts posted via the application
  • New emails sent from the application

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Chats are defined as:

  • Chats initiated by customers and agents
  • Chats answered by agents

Calls are defined as:

  • Calls initiated by a customer (either via call widgets or phone numbers)
  • All calls that initiated from the application even when the customer doesn’t answer

Filtering results

 You can filter your analytics overview by:

  • Time
  • Department
  • Agent
  • Tag
  • Channel

Each performance report can be modified to showcase additional data including:

Ticketing metrics

  • Answers
  • Notes
  • New answer average time (in hours)
  • New answer average time SLA (in hours)
  • First assign average time (in hours)
  • First assign average time SLA (in hours)
  • First resolve average time (in hours)
  • First resolve average time SLA (in hours)
  • Open answer average time (in hours)
  • Open answer average time SLA (in hours)

Live chat metrics

  • Created tickets
  • Resolved tickets
  • Chat messages
  • Chats
  • Missed chats
  • Chat pick up
  • Chat pick up average time (minutes)
  • Chat average time (minutes)
  • Not rated 
  • Not  rated in %

Call center metrics

  • Positive ratings
  • Positive ratings in %
  • Negative ratings
  • Negative ratings in %
  • Calls
  • Outgoing calls
  • Missed calls
  • Call minutes
  • Outgoing call minutes
  • Call pick up average time (minutes)

Customer satisfaction metrics

  • Call average time (minutes)
  • Outgoing call average time (minutes)
  • Internal calls
  • Internal call minutes
  • Internal call average time (minutes)
  • Incoming messages 
  • Incoming chats
  • Finished chats
  • Unanswered chats
  • Incoming calls
  • Finished calls
  • Unanswered calls
  • Voicemails
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Each report can be filtered by different time periods including:

  • Today
  • Yesterday
  • Last 7 days
  • Last 30 days
  • Last 90 days
  • This week (Mon-Sun)
  • Last week (Mon-Sun)
  • Last working week (Mon-Fri)
  • This month
  • Last month
  • This year
  • Last year
  • Custom date 

Choosing how data is presented

LiveAgent can present all the above-mentioned data in multiple formats, including area charts, line graphs, bar graphs, and pie charts. Moreover, all data can be exported into CSV files, making it easier to share with others.


How to find your analytics dashboard in LiveAgent

The analytics dashboard is visible to administrators only, so make sure you’re an admin of your LiveAgent account (agents can see their personal statistics upon logging into LiveAgent.)

If you do have the administrator role, you can find the analytics overview by clicking on Reports (circle icon) that’s in the left-hand menu (right between Calls and Customers).

Analytics overview

Knowledge base resources

To learn more about the different types of reports available in our analytics dashboard please check out our knowledge base articles:

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