Customer relationship - the way in which a business and its customers feel and behave towards each other over a period of time, and the effect of this on the business.
Customer relationship is a special type of relationship. It begins when a customer starts dealing with your company. Every company is responsible for building customer satisfaction and loyalty. Every customer interaction with the company has an impact on clients. The relationship includes sales support, technical support, and marketing communications. Customer relationships can be measured by customer satisfaction.
To retain the customers, your company needs to establish automation processes.
Let’s divide them into categories for this explanation. There can be “internal automation” and “external automation”. Internal automation is to make the internal processes work smoothly. For example, for different departments/agents, you can set Automated ticket distribution in LiveAgent. This helps your agents work efficiently.
On the other hand, creating “external automation”, such as email marketing, can help you keep in touch with your customers. Both automation processes have one thing in common, which is that they help you retain your customers in different ways.
To share customer data safely, you can use customer service software. This software will help you create SLAs, Rules, and more. Thus, the customer information will be only shared with employees/departments that are allowed to.
Here are few ways to create a personal customer experience:
Communication is key in any relationship. So, it should not surprise you that it is no different from customer relationships. To establish these, you need to communicate with customers on many platforms. For instance; Facebook, Twitter, Email, or in real life. Everywhere you get a chance! This is where your customer service usually comes in.
It can be difficult for customer service to take care of all customer inquiries. On top of that, they need to engage with customers on different posts on Social media. Thus, having customer service software can help them prioritize the importance of tickets. Besides, still managing to answer the posts from Social Media or other platforms.
Customer service software, such as LiveAgent, can automatically distribute the tickets. Your company can set their preferences based on their needs. This ensures you engage with your customers while also answering regular customer inquiries.
If you would like to learn more about LiveAgent, read about all Features.
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The relationship with the client is a relationship between the client and the company. It begins when the customer starts to touchpoint with a company. It doesn't have to be a purchase - it can be seeing an advertisement and the customer's first thought about the company and its products. Each company is responsible for building this relationship.
Communication is the basis for building good, qualitative relations with the client. She is the key. It contains the language and the way the company communicates with the client. Another important issue is exceeding customer expectations. If this happens, the customer is satisfied and willing to become a regular customer. The third idea is to ask the client questions about the company and ask for their opinion. The customer then understands that he is important to the company. Customer appreciation is also extremely important.
In order to improve the relationship with the client, first of all, personalize communication with them. The customer must feel like an individual, not ‘one of many’. The client must feel that he is treated like a human being. An extremely important point is not only the implementation of promises made to the client, but also exceeding his expectations. An important plus is also the transparency of the company's activities.
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