Customer Service Management

What is Customer service management?

CRM is customer-driven management, a business approach that is characterized by the active creation and maintenance of long-term customer relationships. These relationships must be beneficial to both the customer and the firm, which eliminates unethical behaviour towards customers.

Customer service management is sometimes considered as a database technology supported by the process of collecting, processing and utilizing information about the company’s customers.

Back to Glossary

Our website uses cookies. By continuing we assume your permission to deploy cookies as detailed in our privacy and cookies policy.