What is a Value?
Talking in terms of business, the value is the money that a person is willing to pay for a product or service that a company is providing. To put it in other words, it is the worth that you get from you customers.
When the customers are happy with your service and the quality of your products, they will be ready to pay more to get your product and services. You would pay more for an iPhone as they have a known reputation and their customer service is good. To put it straight, when a company works on its customer’s satisfaction, they are building their value.