What is upselling?

Upselling is a marketing gimmick that misleads the customer into buying products with exorbitant price tags, and also tricks them into opting for expensive packages and subscribing to ‘pricey’ packages.

Apart from that, upselling can also be defined in human resources terms. It can help consumers address their common problems on a single platform. For instance, a customer faces an issue on his current package, and then you offer him a higher package that altogether eliminates his concerns.

You inform the customer that their time and resources will be saved if they purchase the expensive package, they wouldn’t have to contact customer services time and again.

Frequently asked questions

What is the definition of upselling?

Upselling is a marketing ploy that prompts the customer to buy the expensive options offered by the company. This leads him to select expensive packages and subscribe to "expensive" packages.


What are the basics of upselling?

Upselling is based on the fact that the seller invites the customer to buy expensive items, upgrades or other additions in order to generate more revenue.


Upselling vs cross-selling?

Upselling is a practice in which a company tries to motivate customers to buy a higher-end product. Cross-selling, on the other hand, is a similar technique, but here the seller suggests buying additional products for sale.


Back to Glossary Create account for FREE

Our website uses cookies. By continuing we assume your permission to deploy cookies as detailed in our privacy and cookies policy.