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Social Media Event Questions Templates

When you plan to hold an event, whether it is an online conference or a networking session, the success you’ll achieve heavily relies on how effective your promotional campaign is. 

Events can only fulfill their objective when they manage to attract the potential attendees that they’re targeting. However, this takes more than just creating an event on social media, adding a description, and inviting users. 

You have to promote your event actively, engage in communication with potential participants through regular updates, and answer questions about the event in both direct messages and public comments.

Social Media Event Questions Templates
Respond to Instagram mentions and comments directly from LiveAgent

What is a social media event? 

A social media event is a useful marketing option offered by platforms such as Facebook and LinkedIn. It’s used to communicate information about an upcoming event such as a fair, celebration, course, or any other event. Social media events are held in high regard because they inform your audience about the upcoming event in a non-intrusive way. Your target audience can check the event page, learn more about what it is you are organizing, and decide whether it’s something that they want to participate in.

Social media event questions reply template ideas

Social media event questions template 1 

Social media event questions template 2

Social media event questions template 3

Social media events question template 4

Social media events question template  – answering a message from a potential speaker 1

Social media events question template  – answering a message from a potential speaker 2

Social media events question template  – answering a message from a potential sponsor

General aspects of organizing events on social media

  1. Choose the social network that you want to promote your event on. Not all platforms serve the same purpose, and not all audiences are active on the same social media channels.
  2. Invest in social media ads. Promote your event and increase its reach. Advertising on social networks will allow you to reach more people by promoting your profile, the event page, or targeting the audience you want to reach with segmentation. You have many options to choose from in order to achieve the best results.
  3. Optimize your profiles. Use all of the resources available to you, including your social media profiles. Change the headers and post a link to the event on your business profile. Don’t forget to pin it! By doing so, event information will be the first thing seen by users visiting your profile, and you will be able to present all of the details about the event to a wider audience.

Social media event questions reply templates – Frequently Asked Questions

Should I include a link to an event, time, and date in every reply?

Mail loop

The short answer is yes. People don’t tend to read things carefully on the internet. They usually just skim or scan content they see and often miss a lot of important information. Repeating things will make people less likely to miss important event information. However, including the time, date, and a link to an event still won’t guarantee that you don’t receive messages asking where and when a certain event takes place, so be patient!

How fast should I answer questions related to social media events?

Resolution time

All messages that come from customers should be answered very quickly. Speed is vital when it comes to event-related questions because they have a set start date. As an example, you can’t postpone answering a question about an event that takes place the next day. That’s why you should make sure that customer service reps who are handling social media messages know the answers to the most commonly asked questions so that they are able to answer direct messages within minutes. 

Can I ask event attendees to follow my social media business account? 

Thumbs up icon and a chat bubble

We don’t recommend asking Facebook/LinkedIn event attendees to like or follow your business page before they join a conference, concert, or networking session, etc. You can do so during or after the event, but don’t do it while still exchanging messages related to the event. Think about it: if someone is interested in your event enough to message you asking additional questions, don’t turn that interaction into an attempt to promote your social media account. Just answer quickly, assist them, and try to make sure they show up to the event. If you play it right, they will “like” your profile without being asked to do so.

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