When you plan to hold an event, whether it is an online conference or a networking session, the success you’ll achieve heavily relies on how effective your promotional campaign is.
Events can only fulfill their objective when they manage to attract the potential attendees that they’re targeting. However, this takes more than just creating an event on social media, adding a description, and inviting users.
You have to promote your event actively, engage in communication with potential participants through regular updates, and answer questions about the event in both direct messages and public comments.
A social media event is a useful marketing option offered by platforms such as Facebook and LinkedIn. It’s used to communicate information about an upcoming event such as a fair, celebration, course, or any other event. Social media events are held in high regard because they inform your audience about the upcoming event in a non-intrusive way. Your target audience can check the event page, learn more about what it is you are organizing, and decide whether it’s something that they want to participate in.
The short answer is yes. People don’t tend to read things carefully on the internet. They usually just skim or scan content they see and often miss a lot of important information. Repeating things will make people less likely to miss important event information. However, including the time, date, and a link to an event still won’t guarantee that you don’t receive messages asking where and when a certain event takes place, so be patient!
All messages that come from customers should be answered very quickly. Speed is vital when it comes to event-related questions because they have a set start date. As an example, you can’t postpone answering a question about an event that takes place the next day. That’s why you should make sure that customer service reps who are handling social media messages know the answers to the most commonly asked questions so that they are able to answer direct messages within minutes.
We don’t recommend asking Facebook/LinkedIn event attendees to like or follow your business page before they join a conference, concert, or networking session, etc. You can do so during or after the event, but don’t do it while still exchanging messages related to the event. Think about it: if someone is interested in your event enough to message you asking additional questions, don’t turn that interaction into an attempt to promote your social media account. Just answer quickly, assist them, and try to make sure they show up to the event. If you play it right, they will “like” your profile without being asked to do so.
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