Retaining your current customer base and maintaining long-term customer relationships has never been more critical for businesses, especially those with subscription-based and monthly recurring revenue business models. Well-written and strategically sent renewal reminder emails can go a long way in engaging your existing customers, encouraging them to stick with your brand, improving retention, and reducing customer churn. The following article provides 10 renewal email templates you can use when creating your own renewal email campaigns.
Renewal emails are automated messages sent out to existing customers to remind them that their membership or subscription is expiring, and urge them to take action. These kinds of emails are commonly used for subscription-based services as well as products with recurring payments.
Renewal emails work best when they are sent as a part of broader campaigns. Typically, a series of renewal reminder emails can include one or more emails before the subscription runs out, an expiration day email, and a follow-up email after the membership is over to encourage users to renew one more time.
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