Renewal email templates

Retaining your current customer base and maintaining long-term customer relationships has never been more critical for businesses, especially those with subscription-based and monthly recurring revenue business models. Well-written and strategically sent renewal reminder emails can go a long way in engaging your existing customers, encouraging them to stick with your brand, improving retention, and reducing customer churn. The following article provides 10 renewal email templates you can use when creating your own renewal email campaigns.

What are renewal emails?

Renewal emails are automated messages sent out to existing customers to remind them that their membership or subscription is expiring, and urge them to take action. These kinds of emails are commonly used for subscription-based services as well as products with recurring payments. 

Renewal emails work best when they are sent as a part of broader campaigns. Typically, a series of renewal reminder emails can include one or more emails before the subscription runs out, an expiration day email, and a follow-up email after the membership is over to encourage users to renew one more time.

Renewal email subject line examples

• [Name], you didn’t renew your membership — but it’s not too late!
• Your [Company] Pro account expires soon
• [Name], your membership is about to expire!
• Your access to [Product/ Service] expires in 15 days
• Your [Product/ Service] account renews this week
• Uh-oh, your membership is expiring!
• 1 Week before Your Subscription Expires
• 5 Days before Automatic Renewal
• Only 3 more days left on your account
• Renew your [Company] membership early and save 10%!
• Renew now – your special offer ends tonight!
• Renew now and get one month free
• 30% OFF regular price if you renew now
• Another year of rewards could be yours
• Last Call for Your Membership Renewal
• [Name], don’t lose your valuables!
• [Name], we’d love to have you back!
• Thanks [Name] for all the good years together!

10 renewal email templates

Early membership renewal reminder email (90 days before the renewal date)

Membership expires soon reminder email (15 days before the renewal date)

Last call membership renewal reminder email (24 hours before the renewal date)

Membership expiration day email 

A benefit-focused renewal reminder email

Special renewal offer email

Follow up email after the membership expired

B2B subscription renewal reminder email

B2B automated renewal reminder email

B2B subscription expired follow up email

Renewal email – Frequently asked questions

What is a renewal reminder?

A renewal reminder is an email sent approximately 30 days before service expires. It is sent to anyone who has a LiveAgent account and needs to renew.

How do I encourage membership renewals?

If you want to encourage your members to renew memberships, you can start by offering a membership renewal discount. It can be a great push for a member to take the last step and complete the process.

How do you write a membership renewal letter?

A membership renewal letter should first thank the customer for their membership and ask if they would like to renew for another year. Explain that their subscription is expiring soon and that you need their renewal in the next two weeks, or you will need to cancel their subscription.