E-commerce welcome email templates

Welcome emails are a great tool for establishing a connection with new customers. They set the tone for future communication, and give the customer a glimpse into your company’s communication style. As such, welcome emails are an integral part of any eCommerce business.

The role of welcome emails in eCommerce

Welcome messages fall into the category of transactional emails, which are types of emails that are automatically sent after consumers have interacted with you in some way. When used correctly, transactional emails can build brand loyalty and increase ROI while giving your brand a voice and building great business-to-customer relationships for both B2B and B2C companies.

Welcome messages are some of the most important types of transactional emails. They enable you to create a connection between a potential customer and your online store’s brand right from the beginning.

Without further ado, let’s move on to some welcome email templates that you can use to:

• Let someone know they’ve successfully created an account or subscribed to receive your emails
• Thank users for joining your online store community
• Highlighting what value the user will get from shopping with you
• Inform the user about what their subscription entails by saying how often they can expect emails from you
• Encourage users to follow your online store on social media
• And much more!

E-commerce: welcome email subject lines

• Welcome on board!
• Happy to see you at [online store]
• You’re finally here, [recipient’s name]
• Great to see you joining [online store]
• You’re now part of the [online store] family!

E-commerce welcome email templates

Welcome email template 1

Welcome email template 2

Welcome email template 3

Frequently asked questions

What’s the ideal length of a welcome email? 

There’s no such thing as an ideal length for a welcome email, like the way your welcome email sounds and “looks” depends on your goals. You may treat it as a simple one-way message informing a recipient that their account creation process was successful and that they can start shopping. You can also leverage a welcome email to greet a new potential client and introduce them to your online store. This would mean briefly informing them about your mission, vision, and what matters for you as an entrepreneur. You may also want to emphasize the value your potential client can get from shopping with you.

The list of possible additional topics goes on and on, which is why it’s hard to define the “ideal” length of a welcome email. One tip that we can give you is to be concise. Don’t stretch out your message or try to include too much information in one email. Remember people’s short attention spans, which seem to be getting even shorter as each year goes by. Treat a welcome email as an opportunity to greet new users and, if necessary, add one paragraph talking about matters that are important to you.

How fast should a welcome email be sent after an account registration?

The time elapsed between creating an account and receiving a welcome email may seem like an issue that shouldn’t bother online store owners, but that’s a wrong assumption.

Welcome emails, which may also double down as confirmation messages, should be sent immediately after a user registers or creates an online store account. It should be delivered to the user’s inbox literally in seconds. Otherwise, they may start to worry that something went wrong with their registration or that their account is inactive. They will either reach out to your contact center or, even worse, get discouraged and resign from purchasing. We are aware that some email systems may prompt a welcome email 3-5 minutes after registration. There are two ways to solve such an issue: first, change the mailing system, and second, display a message saying “It may take up to 5 minutes to receive your welcome email” after a user hits the “register/create an account” button.

What information must be included in a welcome email?

As with the ideal length of a welcome email, there’s no list of information that must be mentioned in each and every such message. What should or might be included is obviously a greeting, which can be simple or more complex, and some additional info depending on the goal of your welcome message.

As previously mentioned, this info can cover the mission and vision of your e-commerce business, or alternatively, could contain short setup instructions, a brief message from the CEO, or a list of principles. It may also include “useful links” or a call to action encouraging new users to share info about the store with the world. 

It’s best to choose one additional piece of info and focus on conveying the message. Don’t try to include too much advice or news in one welcome email, because we can assure you that your new customers won’t spend 10 minutes reading it regardless.