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E-commerce welcome email templates

Welcome emails are a great tool for establishing a connection with new customers. They set the tone for future communication, and give the customer a glimpse into your company’s communication style. As such, welcome emails are an integral part of any eCommerce business.

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The role of welcome emails in eCommerce

Welcome messages fall into the category of transactional emails, which are types of emails that are automatically sent after consumers have interacted with you in some way. When used correctly, transactional emails can build brand loyalty and increase ROI while giving your brand a voice and building great business-to-customer relationships for both B2B and B2C companies.

Welcome messages are some of the most important types of transactional emails. They enable you to create a connection between a potential customer and your online store’s brand right from the beginning.

Without further ado, let’s move on to some welcome email templates that you can use to:

  • Let someone know they’ve successfully created an account or subscribed to receive your emails
  • Thank users for joining your online store community
  • Highlighting what value the user will get from shopping with you
  • Inform the user about what their subscription entails by saying how often they can expect emails from you
  • Encourage users to follow your online store on social media
  • And much more!
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E-commerce: welcome email subject lines

  • Welcome on board!
  • Happy to see you at [online store]
  • You’re finally here, [recipient’s name]
  • Great to see you joining [online store]
  • You’re now part of the [online store] family!

E-commerce welcome email templates

Welcome email template 1


Hello [recipient’s name],

We’re super excited to see you join the [online store] community.

We hope you will be happy with [products offered by the online store] and that you will shop with us again and again.

Our goal is to offer the widest range of [products offered by the online store] at the highest quality. If you think we should add any items to our store, don’t hesitate to contact us and share your feedback.

Until then, enjoy your shopping!

Best,
[store owner’s signature]

Welcome email template 2


Hey [recipient’s name]! Welcome to our store!

Thank you for creating a [company name] account. We are more than happy to have you on board.

Please make yourself at home and enjoy shopping with us.

But before you start, here’s a short tutorial we created for our new clients. It will help you find the best fit based on size, color, and body type.

[link to or embedded video]

See you around,
The Customer Experience Team at [online store]

Welcome email template 3


Hey there!

We’re sending this email to confirm that your account at [company name] was created successfully.

Click this button to log in to your account and start shopping:

[Button] Go to my account

It’s great that you are now a part of the [company name] family! If you have a minute, please read a few words from [online store]’s owners.

[Short message from the owner]

Cheers,
[company name]’s Customer Service Team

Peter Komornik

LiveAgent combines excellent live chat, ticketing and automation that allow us to provide exceptional support to our customers.

Peter Komornik, CEO
logo slido black

Frequently asked questions

What’s the ideal length of a welcome email?

There’s no such thing as an ideal length for a welcome email, like the way your welcome email sounds and looks depends on your goals. However, one tip that we can give you is to be concise. Don’t stretch out your message or try to include too much information in one email.

How fast should a welcome email be sent after an account registration?

Welcome emails, which may also double down as confirmation messages, should be sent immediately after a user registers or creates an online store account.

What information must be included in a welcome email?

There’s no list of information that must be mentioned in each welcome message. However, you should include a greeting and some additional info, such as short setup instructions, a brief message from the CEO, useful links, or CTA.

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