Welcome emails are one of the most important steps in building long-lasting relationships with new customers or prospects who have just made their decision in favor of your business. The impression your welcome/ introduction message leaves has a huge impact on the success of your overall email marketing efforts. Research shows however that only 57.7% of brands send welcome emails to their newly subscribed users.
A welcome email or an introduction email is the first one your subscribers, customers or clients receive right after their first interaction with your business. It can serve various purposes, such as introducing your brand/ product/ service to customers, encouraging next steps or simply reassuring the customer of their choice. The power of a welcome email to drive user engagement and build more brand loyalty should not be underestimated. In fact, studies suggest that:
74% of people are expecting to receive a welcome email immediately after they subscribe to your list.
Subscribers who receive a welcome email show 33% more engagement with the brand.
The average open rate for welcome emails is 50% which makes them 86% more effective than newsletters.
Welcome emails generate 4x more opens and 5x more clicks than regular email marketing campaigns.
The conversion rate for welcome emails is 0.94% compared to 0.10% for a typical email.
Welcome emails on average generate up to 320% more revenue per email basis than other promotional emails.
Given that the subject line alone is the determining factor in whether 47% of people will read your email or not, the right subject line is the foundation of a good introduction email. Here some proven welcome email subject lines you can adapt to your brand and use right away:
A professional introduction email/ welcome email to new customers or subscribers may include the following key elements:
Check out these welcome email templates that can be used in your business communications.
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You should send a welcome email right after a user creates a customer portal account. Don’t make them wait too long, because if they don’t receive a message within a few minutes then they may think that something went wrong.
A welcome email should be short, but it can also work as a message that facilitates user navigation through your portal. That’s why you can include a few (a maximum of 3) links leading to, for instance, an FAQ section, basic manuals, or a glossary.
Sending plain, automated emails in the year 2021 is not the best idea. Try to segment your contacts and include some unique information related to your recipients. Use personalization tokens to mention their subscription type, common pain points, or the date they joined your company.
E-commerce welcome email templates
Welcome emails are an important part of establishing a connection with new customers in eCommerce. They fall into the category of transactional emails and can build brand loyalty and increase ROI. There are several welcome email templates that businesses can use, including ones that thank users for joining the online store community and highlight the value customers will get from shopping with the business. The ideal length of a welcome email depends on the goals of the business, but being concise is recommended. A welcome email should be sent immediately after a user registers or creates an account. Information that can be included in a welcome email may include a greeting, setup instructions, a brief message from the CEO, useful links, or a call-to-action.
The article discusses the importance of retaining customers through win-back emails, which can help reduce churn and increase revenue. Templates for different types of win-back emails are provided, including those offering a discount or reminding customers of benefits. Sending multiple emails is recommended to complete the process of re-engagement. The article also emphasizes the need to offer special incentives to win back disengaged customers, as it is more cost-effective to retain existing customers than to acquire new ones.
Reminder emails are important in email marketing campaigns as they can increase engagement and encourage specific actions among customers. Marketers can use reminder email templates for various occasions, such as reminding users of trial expiration, renewing subscription or membership, and notifying clients of overdue payments or upcoming events. The templates offer subject lines and content for inactive user reminders, trial expiration reminders, upcoming payment reminders, overdue payment reminders, credit card expiration reminders, and account cancellation reminder emails. Best practices include keeping the emails short and professional, including an obvious call to action, and sending a series of emails for maximum effectiveness.
To promote a customer portal, an efficient way is to email clients about its benefits and encourage them to join. An invitation email serves as a reminder informing clients about the availability of the portal. It's important because clients may not know about the platform's existence. Invitation email templates serve as a way to make it visually appealing and persuade recipients to create an account. Two follow-ups within a week are enough, but one should not be too pushy. Ideally, an invitation email should be sent after a few days or weeks after customers start using the product or service.
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