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Welcome Email Templates

Welcome emails are one of the most important steps in building long-lasting relationships with new customers or prospects who have just made their decision in favor of your business. The impression your welcome/ introduction message leaves has a huge impact on the success of your overall email marketing efforts. Research shows however that only 57.7% of brands send welcome emails to their newly subscribed users.

What is a welcome/ introduction email?

A welcome email or an introduction email is the first one your subscribers, customers or clients receive right after their first interaction with your business. It can serve various purposes, such as introducing your brand/ product/ service to customers, encouraging next steps or simply reassuring the customer of their choice. The power of a welcome email to drive user engagement and build more brand loyalty should not be underestimated. In fact, studies suggest that:

74% of people are expecting to receive a welcome email immediately after they subscribe to your list.

Subscribers who receive a welcome email show 33% more engagement with the brand.

The average open rate for welcome emails is 50% which makes them 86% more effective than newsletters.

Welcome emails generate 4x more opens and 5x more clicks than regular email marketing campaigns.

The conversion rate for welcome emails is 0.94% compared to 0.10% for a typical email.

Welcome emails on average generate up to 320% more revenue per email basis than other promotional emails.
LiveAgent onboarding welcome email template
Example of welcome email

20 Welcome email/ introduction email subject line examples

Given that the subject line alone is the determining factor in whether 47% of people will read your email or not, the right subject line is the foundation of a good introduction email. Here some proven welcome email subject lines you can adapt to your brand and use right away:

  1. Happy to see you on board! Here’s how to get started
  2. [NAME], we’re glad you’re here!
  3. Wondering how [PRODUCT] works?
  4. Welcome to [BRAND]! Useful links to help you get started
  5. Welcome to [BRAND]! Enjoy $10 off your first order
  6. Welcome! Here’s Your Discount Code
  7. Welcome to [BRAND]! Important Next Steps
  8. Welcome on board! Here’s what’s next
  9. Welcome to [BRAND]! Make yourself at home
  10. Ready to step up? Welcome to [BRAND]!
  11. It’s official, you’re on the list!
  12. Welcome to [BRAND]! Let’s get to know each other
  13. Happy to have you on the list! Let’s dive in 
  14. Welcome! How can I make [PRODUCT] more helpful to You?
  15. Now that you’re in, let’s get started!
  16. Your [BRAND] journey starts now 
  17. We’re excited to have you, [NAME]!
  18. It’s official, you’re on the list!
  19. Good decision. Welcome to our family! 😊
  20. Welcome to [BRAND], shop now ♥

5 Welcome email template examples

A professional introduction email/ welcome email to new customers or subscribers may include the following key elements:

  • Showing appreciation for signing up/ becoming a customer
  • Restating the value proposition of your brand/ product/ service
  • Highlighting the next onboarding steps
  • Listing helpful resources and guides with a call-to-action
  • Explaining what to expect from your next emails
  • Encouraging customers to engage further in case they have questions or need help
  • Providing your contact information, links to social media pages

Check out these welcome email templates that can be used in your business communications.

Welcome email template for new subscribers

Welcome to the trial email template

Product-focused welcome email template

New customer onboarding welcome email template

New employee introduction email to colleagues

Welcome email template – Frequently asked questions

When should I send a welcome email?

Resolution time

You should send a welcome email right after a user creates a customer portal account. Don’t make them wait too long, because if they don’t receive a message within a few minutes then they may think that something went wrong. 


A welcome email should be short, but it can also work as a message that facilitates user navigation through your portal.

That’s why you can include a few (a maximum of 3, if you don’t want a recipient to get confused) links leading to, for instance, an FAQ section, basic manuals, or a glossary.

Is it best to personalize welcome emails depending on the type of customer?

Liguid markup

Sending plain, automated emails in the year 2021 is not the best idea. Try to segment your contacts and include some unique information related to your recipients. Use personalization tokens to mention their subscription type, common pain points, or the date they joined your company.

Ready to put our welcome templates to use?

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