If you want to improve your marketing strategy to drive better results, getting customer feedback is a great way to go about it. Every business, from independent startups to international corporations, relies heavily on learning from its clients. As a business, you cannot afford to simply guess your customer’s wants and needs, instead, you need to get to know the client properly in order to exceed their expectations.
Surveys are perhaps the most effective tool for gaining customer feedback, though getting to users to actually complete them can be somewhat of a challenge. People generally aren’t too willing to give up their spare time on answering questions just because an email landed in their inbox. As such, it’s no surprise that the average survey response rate is about 10%, and even well-renowned brands may struggle to hit the 25% mark (source). So what can you do to encourage your customers to provide valuable feedback through a survey that you have created?
We’ve gathered some tips that will help you create the most effective emails that invite recipients to complete your surveys:
Both options are possible, though it’s not really feasible to embed a survey with multiple questions in an email. If you’re sending a single-question micro survey, then it’s preferable to embed the feedback form in the email so that users can answer it in one click that directs to a confirmation page they can close immediately. It’s also a good idea to link to a full-length survey by embedding the first question in this way.
If you’re embedding the survey into the email, it should only have one question. If you are linking to a longer survey, there are no limitations to its length. The most important thing is to be upfront with your users about how long it will take to complete, otherwise, you risk annoying them and losing respondents.
Surveys allow you to gather valuable data from your existing customers or subscribers, and email is a cost-effective and quick method for receiving a large number of responses to them. You can get honest answers, as your customers will feel free to express their true feelings if the survey is anonymous. Email surveys also allow you to reach your audience on a channel that they already use and are engaged with.
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