Many companies are working extremely hard to increase their online presence. They are also doing their best to use new channels that the Internet and todayโs digital era offer: social media, emails, forms, landing pages, and other marketing and communication tools. But do these tools replace over-the-phone and face-to-face communication with customers, stakeholders, or partners?
The answer is no. Phone calls are an important relationship aspect between companies and their (potential) customers. Thus, this article outlines how you can leverage email marketing to arrange calls with clients.
Millions of emails go in and out of salespeopleโs inboxes every day. You need to know how to send the perfect email so that your message doesnโt get lost in the clutter. This is especially true if itโs a call invitation that youโre sending to an important customer.ย
Some argue that conventional communication forms like phone calls are outdated. Authors of these opinions tend to forget about some determining factors in communication. They include immediacy, expressions, tones of voice, and pausesโฆ These cues convey messages and important information that would be lost through digital communication. Nothing can replace dialogue and direct conversation between people (at least for the time being.) Throughout the recent pandemic, video calls have become an important part of day-to-day communication. Therefore, you can also send a Zoom meeting invitation to see your respondent face-to-face.
You can set up plans with them, ask them for a confirm rsvp, and if needed, change time and date. Call invite templates will help you do all that. But letโs get to the subject lines first.
My name is [name], and I work at [company].
We work with businesses like yours [company] to [overcome pain points/deliver benefits].
Are you the right person to discuss solutions to such issues? If not, could you connect me with the right person at your company to talk about this?
Iโd love to get in touch with you or your colleague over the phone, as I really value human-to-human contact.
If that would be possible, click this link to schedule a call [link] โ choose a time and date that suits you the most!
Cheers,
[name & company]
Itโs [name] from [company]. As I mentioned in my previous email, we help [company type] to [overcome pain points/deliver benefits].
Iโm curious about how you handle [an issue that your product or service helps with] at [company].
Weโre experts at [your expertise], and Iโd love to show you what we have been working on recently.
Are you available for a short call this week? Click the link below to schedule your demo โ choose a time and date that suits you the most!
[CTA]
Best,
[name & company]
Thanks for showing your interest in [product/service] โ weโre excited to see you here!
Since you [visited our website/downloaded an ebook/commented on our social media profile], I bet that youโd like to learn more about our products.
Please click this link to schedule your demo [link] โ choose a time and date that suits you the most!
We look forward to talking to you soon.
Best,
[name & company]
Iโve noticed that you reported an issue [the matter of the issue/ticket no.]
I want to resolve your problem as quickly as possible.
I think the quickest way to solve this is to schedule a quick [video] call so that I can walk you through [our dashboard/latest updates/new features] and help you with [pain point].
Click the link below to schedule a call with me:
[CTA]
Regards,
[name & company]
You already use our [product/service], so I thought I should let you know about our new offer!
[new product/service] is available now, and many of our current clients have already [bought/tested] it. They love the results!
How about we hop on a quick call so I can show you how to make the most of [new product/service]?
Click the button below to book a call with me!
[CTA]
Talk to you soon,
[name]
โSchedule a call?โ call invite follow-up email template
Hello [contact name],
Are you still looking for a hand with [pain point]?
If you havenโt found answers to your questions, hit the button below to schedule a call. I can walk you through the solutions and show you exactly how we can help.
[CTA]
Regards,
[name & company]
โQuick questionโ follow-up call invite email template
Dealing with [pain point] can be a tough job sometimes.
If you tell me some of the biggest challenges that your company has faced recently, I can help you with them and deliver [value proposition].
We can discuss this over the phone, as I think it will be easier for both of us.
Just click this link [link] to schedule a call with one of our experts.
Take care,
[name & company]
Ready to put your call email templates to use?
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The frequency of communication with your existing or prospective clients should be adjusted to a specific campaign, the urgency of an issue, or the value of a potential deal. In any case, remember not to flood your contacts with emails and call invites. Otherwise, your communication may appear spammy.
You can mention what time and date works best for you. However, you should leave it to your prospective or existing customers to decide when they want to hop on a call with you.
In general, it depends on the privacy laws in a particular country or state. Usually, you donโt have to mention it, but it is good practice to inform your contact how you obtained their details even if they donโt ask about it. However, If they do ask you, you should give them an honest answer.
Also, remember that you shouldnโt get in touch with people who havenโt expressed a willingness to be contacted by your company.
Many businesses do not respond or follow up with customers through email, leading to frustration and dissatisfaction. Customer service templates can help improve efficiency and provide consistent messaging. Templates can be used for a variety of scenarios, including auto-responses, checking in with customers, apologizing to angry customers, responding to feedback, and more. Using templates can save time, reduce human error, and improve the overall customer experience. LiveAgent is a highly-rated customer service software that offers a free 14-day trial.
Email remains the most powerful and efficient sales and marketing tool, with a potential return on investment of up to 4400%. Email is preferred by 72% of people for receiving promotional content, and has a 90% delivery rate to the intended recipient's inbox. Email campaigns have a higher click-through rate and conversion rate, when compared to social media and other channels. Ready-made email templates can make your work easier and increase your performance. Here are 10 basic sales email templates that can be a great starting point for your help desk email marketing campaigns and outbound sales communications. The templates include inbound lead email, sales introduction email, prospect follow-up email, new product launch email, loyalty program email, upsell email, upgrade offer email, customer birthday offer email, holiday offer email and Black Friday promo email.
E-commerce welcome email templates
Welcome emails are an important part of establishing a connection with new customers in eCommerce. They fall into the category of transactional emails and can build brand loyalty and increase ROI. There are several welcome email templates that businesses can use, including ones that thank users for joining the online store community and highlight the value customers will get from shopping with the business. The ideal length of a welcome email depends on the goals of the business, but being concise is recommended. A welcome email should be sent immediately after a user registers or creates an account. Information that can be included in a welcome email may include a greeting, setup instructions, a brief message from the CEO, useful links, or a call-to-action.
The article discusses the importance of retaining customers through win-back emails, which can help reduce churn and increase revenue. Templates for different types of win-back emails are provided, including those offering a discount or reminding customers of benefits. Sending multiple emails is recommended to complete the process of re-engagement. The article also emphasizes the need to offer special incentives to win back disengaged customers, as it is more cost-effective to retain existing customers than to acquire new ones.
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