Many companies are working extremely hard to increase their online presence. They are also doing their best to use new channels that the Internet and today’s digital era offer: social media, emails, forms, landing pages, and other marketing and communication tools. But do these tools replace over-the-phone and face-to-face communication with customers, stakeholders, or partners?
The answer is no. Phone calls are an important relationship aspect between companies and their (potential) customers. Thus, this article outlines how you can leverage email marketing to arrange calls with clients.
Millions of emails go in and out of salespeople’s’ inboxes every day. You need to know how to send the perfect email so that your message doesn’t get lost in the clutter. This is especially true if it’s a call invitation that you’re sending to an important customer.
Some argue that conventional communication forms like phone calls are outdated. Authors of these opinions tend to forget about some determining factors in communication. They include immediacy, expressions, tones of voice, and pauses… These cues convey messages and important information that would be lost through digital communication. Nothing can replace dialogue and direct conversation between people (at least for the time being.)
That’s why inviting customers for calls should still be a part of your email marketing strategy, and call invite email templates will help you with that. But let’s get to subject lines first.
“Schedule a call?” call invite follow-up email template
“Quick question” follow-up call invite email template
The frequency of communication with your existing or prospective clients should be adjusted to a specific campaign, the urgency of an issue, or the value of a potential deal. In any case, remember not to flood your contacts with emails and call invites. Otherwise, your communication may appear spammy.
You can mention what time and date works best for you. However, you should leave it to your prospective or existing customers to decide when they want to hop on a call with you.
In general, it depends on the privacy laws in a particular country or state. Usually, you don’t have to mention it, but it is good practice to inform your contact how you obtained their details even if they don’t ask about it. However, If they do ask you, you should give them an honest answer.
Also, remember that you shouldn’t get in touch with people who haven’t expressed a willingness to be contacted by your company.
Ready to put your call email templates to use?
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