Planning an event, be it in-person or online, takes a lot of time and effort. You need to find a venue (either a physical location or an internet host/platform), secure speakers and/or exhibitors, come up with a schedule, and create a marketing strategy in order to reach as many people as possible, among many other tasks.
The last point is particularly important because there is one thing that absolutely every event needs in order to be successful, and that is guests. This means that it is absolutely essential to send a well-thought-out event invitation email to your audience in order to get as many people as possible to “répondez s’il vous plaît” (RSVP) or “please respond” to confirm their attendance.
There are several elements of an invitation email that will contribute to making it successful in securing RSVPs:
Just like with most types of emails, event invitations should be short and sweet in order to maintain the attention and interest of the reader. Get to the point with the important details of the event, such as the date, location, and key speakers/exhibitors/activities, while encouraging people to attend at the same time. Don’t forget to include the all-important call-to-action (CTA) for making the actual reservation!
While the copy of invitation emails needs to be functional, as described above, it also needs to be interesting enough to convince recipients to RSVP to your event. The email should also contain details about where and when it will take place while describing the benefits of attending the event. You can do this by considering what your audience is looking for in such an event. Make it sound interesting enough to convince them to attend while focusing on the unique selling points. Once again, don’t forget the RSVP CTA.
A picture really does tell a thousand words, particularly when describing aspects such as the location and venue of what should be an exciting event. Rich media like images and videos are likely to encourage recipients to RSVP more than anything you can possibly write, hence the answer to this question is essentially a firm “no”.
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