Your customers are bombarded with choice. Every day, they decide where to buy their coffee, lunch, or groceries. When it comes to online shopping, it’s no different. There are thousands of shops that carry identical or similar products for a range of different prices. So how do consumers decide who to buy from? What sets successful businesses apart?
Apart from the product price and quality, customers pay attention to the customer experience that businesses provide. Was it engaging and personalized? Does it leave them with a positive feeling?
Customers want to be engaged and are even willing to pay more for a better shopping experience. So how can you increase customer engagement? What strategies will give you a competitive edge? Read on to find out.
Customer engagement is all about the interactions between your brand and your customers. At its core, customer engagement is that special something that your brand does that keeps your customers coming back.
There are a number of different ways to calculate engagement. The most important metrics to measure are guest checkout rates, purchase frequency, average order value and repeat purchase rate are:
Average order value
Guest checkout rates
Repeat purchase rate
The guest checkout rate is the number of customers who complete a purchase without making an account. Guest check out rates are important because customers that create an account have a higher chance to make repeat purchases.
Calculation: number of orders completed by a guest/total number of orders.
This number will tell you how much the average customer spends per purchase when they shop with you. In general, repeat customers spend roughly 7X more than their one-time purchase counterparts, making this an important metric to understand.
Calculation: total revenue over the last 365 days/total number of orders placed in the last 365 days.
Your repeat purchase rate gives you a clearer snapshot of the effectiveness of your entire retention strategy because it tells you how many customers are engaged enough to make more than one purchase at your store.
Calculation: number of customers that bought more than once/total number of customers.
Offer omnichannel support with LiveAgent. Streamline all your customer queries into a single dashboard and respond to them with ease.
Save time by utilizing automation and focus on what’s important — personalizing the overall experience for your customers.
Set up external knowledge bases to provide 24/7 support for your users. Fill them with FAQs, videos, how-to articles, and more.
Need to increase customer engagement? Be available wherever your customers are. Offer support on all the platforms they’re using. Why should they switch between apps just to contact you?
With LiveAgent, you can provide impeccable real-time support through email, phone, live chat, social media, knowledge base forums, and more. All the above-mentioned communication channels are streamlined into a single company inbox, from which you can view, manage, and respond to all tickets.
Your customers will love the seamless service experience provided across all channels. Trust us.
Make your customers feel special. Call them by their name. Remember their previous questions. Send them personalized offers. With LiveAgent, it’s easy.
Our built-in CRM makes it easy to view all the important information about your customers while chatting or calling with them in real-time. View past purchases, tickets, contact details, and custom info such as shoe size or geolocation to provide the most personalized service possible.
Your customers are tech-savvy, digital natives. If you provide them with the information they need on your site, they’ll be able to answer their questions about your products or services on their own.
By offering this information, you’re able to provide immediate support 24/7. Your customers won’t have any need to venture off to Google and discover a competitor’s site. What are you waiting for? Set up your knowledge base and get better with smart customer engagement software today!
Receive feedback and suggestions from your customers through your customer portal. Find out what they like, what they don’t, and what they’re looking forward to in the future. This type of organic research is invaluable and will help you create actionable insights that will increase your customer engagement.
Your customers love to be heard, so why not give them a platform?
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“We and our clients were constantly having trouble with ZenDesk, but after looking at different options, we chose LiveAgent based on user reviews and its price.” Adam
“I used ZenDesk for years and I was tired of these “ticket-style” emails and that I can’t attach files to my emails, only send links. What I like in LiveAgent: it sends emails (not tickets), I can attach files, organize the flow of emails easier than in ZenDesk, can chat and manage emails from the same window. Also, LiveAgent supports spreadsheets in its emails and has a great support team.” Vlad
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Considering the vast amount of functionality LiveAgent provides, our offer is a steal. Try LiveAgent today with a 30-day free trial. No credit card required!
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