Webinar sneak peek email templates
Learn how to effectively promote your upcoming webinar through email marketing with our webinar sneak peek email templates. From invitation emails to registration confirmations and reminder emails, we cover everything you need to know to ensure a successful online conference or talk.
So you’ve spent a long time planning and organizing a great webinar, and everything is in place for the day of the event. Your presentation has been prepared and practiced, speakers have been arranged, you’ve created an event page, and the streaming equipment and software have been tested. The most important points have all been covered, right? Wrong. If the best webinar in the world takes place but there’s no one there to watch it, did it even happen?
As such, one of the most important aspects of webinar prep is encouraging people to register their attendance and then ensuring as many of them as possible actually attend the webinar when it takes place. There are countless ways to promote your webinars, including paid advertising and posts on social media platforms.
However, email marketing remains one of the most popular and most cost-effective advertising solutions. Thus, webinar sneak peek emails are one of the best ways to promote your upcoming online conference or talk.
Content of webinar sneak peek emails
Before your webinar takes place, it’s advisable to send out a series of messages to the people in your email database. For people to attend Zoom meeting conferences or webinars, they have to be aware of it even happening. Start with an invitation email, follow it up with a registration confirmation email, and finish strong with one or more reminder emails close to the webinar date. Most of these emails should include the following snippets of information to give your email recipients a preview of what they can expect:
- The time and date of your event – people obviously need to know when the webinar will take place so they can save the date. Remember to include the time zone you’re referring to as online conferences can attract a global audience
- Proposed value – promote your event by outlining what your audience can learn during the webinar, and, most importantly, how the information will help them solve problems they are facing
- Details about the speakers – include information like their names, background, photos, presentation titles, and past experience that makes them experts on the given topic. Include links to their YouTube channels, Instagrams, and other social networks so that your audience can familiarize themselves with them and their past work.
Webinar sneak peek email subject lines
- Your invitation to [company]’s webinar on [topic]
- You won’t want to miss the upcoming [title] webinar
- Sign-up complete! Here’s what you can expect…
- [Title] webinar registration confirmation and insights
- Reminder: our online event takes place [today/tomorrow/this week]
- Don’t forget about the upcoming [company] webinar!
Webinar sneak peek email templates
Webinar sneak peek email template 1 – invitation with preview
Hello,
We wanted to provide you with additional info about our upcoming webinar, [title], which will be taking place at [time including zone] on the [date].
We’ve secured [X] speakers that will cover a wide range of topics in the [subject] area, including:
Speaker and presentation 1
Speaker and presentation 2
Speaker and presentation 3…
You can find more information about the speakers and the event here [link]. Click on the button below to save your spot.
[Sign up]
Best,
[Name] from [company]
Webinar sneak peek email template 2 – registration confirmation with insights
Dear [name],
Thank you for registering for our upcoming webinar, [title].
You’re all signed up, and you’ll be able to watch the live stream on the day of the event by following the link below:
[View the webinar]
Here are just a few of the things you’ll be able to learn by watching the live broadcast:
Insight 1
Insight 2
Insight 3…
Check out the website [link] for more info or reply to this email if you have any questions.
Kind regards,
[Name]
Webinar sneak peek email template 3 – reminder with a video trailer
Hi [name],
We’re just letting you know that the [title] webinar that you registered for is taking place [today/tomorrow/this week] at [time including zone].
Below you can watch a sneak peek of the event to get a taste of what you can expect.
[Video trailer]
More information about the webinar can be found on our website.
[Find out more]
See you soon!
[Name], [position] at [company]
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Frequently asked questions
How far in advance should I send a webinar sneak peek email?
Feel free to send the invitation as soon as your event has been fully planned. A registration confirmation should be sent as soon as a user has RSVP’d, to ensure they know that the sign-up process was successful. Finally, you should send out an email reminder one week before the event takes place, and another reminder 1 day before the event.
Should my webinar sneak peek email include a call to action?
You should always include a CTA button in an invitation email to make it as easy as possible for recipients to register for your webinar. Your CTA could feature phrases like “Sign up”, “Register now”, or “Reserve my seat”, just to give a few examples. You could even include multiple CTAs, such as a “Read more” button that links to a page with more information about the event.
What results can webinars achieve?
The possibility to connect with potential clients is perhaps the main advantage of webinars, which is why you want to attract a large audience with well-written sneak peek emails. Successful webinars can:
- Increase customer engagement
- Bring in new, relevant leads
- Create a high ROI
The article discusses the importance of retaining customers through win-back emails, which can help reduce churn and increase revenue. Templates for different types of win-back emails are provided, including those offering a discount or reminding customers of benefits. Sending multiple emails is recommended to complete the process of re-engagement. The article also emphasizes the need to offer special incentives to win back disengaged customers, as it is more cost-effective to retain existing customers than to acquire new ones.
Follow up email after no response
The article discusses the frustration of not receiving a response from a company and provides tips for writing effective follow-up emails. It's important to follow up to remind the recipient that you still want to pursue the topic and give them a chance to tell you if they aren't interested. The subject line should be clear and concise, and the follow-up email should be polite, reminding the recipient of your key experience and including a call to action. Several examples of follow-up email templates are provided, and common mistakes to avoid include being too pushy.
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The article gives tips on how to write an effective follow-up email after not receiving a response from a company. It suggests being polite and reminding the recipient of your key experience. SolidTrust Pay is a global e-wallet payment system that uses LiveAgent for their support center, providing features such as chat and real-time online banking. LiveAgent also allows customers to create a support profile and receive voice calls. The article also mentions the process of building a LiveAgent dashboard after signing up and the use of cookies on their website.
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