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Webinar sneak peek email templates

So you’ve spent a long time planning and organizing a great webinar, and everything is in place for the day of the event. Your presentation has been prepared and practiced, speakers have been arranged, you’ve created an event page, and the streaming equipment and software have been tested. The most important points have all been covered, right? Wrong. If the best webinar in the world takes place but there’s no one there to watch it, did it even happen?

As such, one of the most important aspects of webinar prep is encouraging people to register their attendance and then ensuring as many of them as possible actually attend the webinar when it takes place. There are countless ways to promote your webinars, including paid advertising and posts on social media platforms. 

However, email marketing remains one of the most popular and most cost-effective advertising solutions. Thus, webinar sneak peek emails are one of the best ways to promote your upcoming online conference or talk.

MarketMuse webinar sneak peek email template
MarketMuse webinar sneak peek email

Content of webinar sneak peek emails

Before your webinar takes place, it’s advisable to send out a series of messages to the people in your email database. Start with an invitation email, follow it up with a registration confirmation email, and finish strong with one or more reminder emails close to the webinar date. Most of these emails should include the following snippets of information to give your email recipients a preview of what they can expect:

  • The time and date of your event – people obviously need to know when the webinar will take place so they can save the date. Remember to include the time zone you’re referring to as online conferences can attract a global audience
  • Proposed value – promote your event by outlining what your audience can learn during the webinar, and, most importantly, how the information will help them solve problems they are facing
  • Details about the speakers – include information like their names, background, photos, presentation titles, and past experience that makes them experts on the given topic. Include links to their YouTube channels, Instagrams, and other social networks so that your audience can familiarize themselves with them and their past work.
LinkedIn webinar sneak peek email template

Webinar sneak peek email subject lines 

  • Your invitation to [company]’s webinar on [topic]
  • You won’t want to miss the upcoming [title] webinar
  • Sign-up complete! Here’s what you can expect…
  • [Title] webinar registration confirmation and insights
  • Reminder: our online event takes place [today/tomorrow/this week]
  • Don’t forget about the upcoming [company] webinar!

Webinar sneak peek email templates

Webinar sneak peek email template 1 – invitation with preview

Webinar sneak peek email template 2 – registration confirmation with insights

Webinar sneak peek email template 3 – reminder with a video trailer

Frequently asked questions

How far in advance should I send a webinar sneak peek email?

Feel free to send the invitation as soon as your event has been fully planned. A registration confirmation should be sent as soon as a user has RSVP’d, to ensure they know that the sign-up process was successful. Finally, you should send out an email reminder one week before the event takes place, and another reminder 1 day before the event.

Should my webinar sneak peek email include a call to action?

You should always include a CTA button in an invitation email to make it as easy as possible for recipients to register for your webinar.  Your CTA could feature phrases like “Sign up”, “Register now”, or “Reserve my seat”, just to give a few examples. You could even include multiple CTAs, such as a “Read more” button that links to a page with more information about the event.

What results can webinars achieve?

The possibility to connect with potential clients is perhaps the main advantage of webinars, which is why you want to attract a large audience with well-written sneak peek emails. Successful webinars can:

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