So you’ve spent a long time planning and organizing a great webinar, and everything is in place for the day of the event. Your presentation has been prepared and practiced, speakers have been arranged, you’ve created an event page, and the streaming equipment and software have been tested. The most important points have all been covered, right? Wrong. If the best webinar in the world takes place but there’s no one there to watch it, did it even happen?
As such, one of the most important aspects of webinar prep is encouraging people to register their attendance and then ensuring as many of them as possible actually attend the webinar when it takes place. There are countless ways to promote your webinars, including paid advertising and posts on social media platforms.
However, email marketing remains one of the most popular and most cost-effective advertising solutions. Thus, webinar sneak peek emails are one of the best ways to promote your upcoming online conference or talk.
Before your webinar takes place, it’s advisable to send out a series of messages to the people in your email database. Start with an invitation email, follow it up with a registration confirmation email, and finish strong with one or more reminder emails close to the webinar date. Most of these emails should include the following snippets of information to give your email recipients a preview of what they can expect:
Feel free to send the invitation as soon as your event has been fully planned. A registration confirmation should be sent as soon as a user has RSVP’d, to ensure they know that the sign-up process was successful. Finally, you should send out an email reminder one week before the event takes place, and another reminder 1 day before the event.
You should always include a CTA button in an invitation email to make it as easy as possible for recipients to register for your webinar. Your CTA could feature phrases like “Sign up”, “Register now”, or “Reserve my seat”, just to give a few examples. You could even include multiple CTAs, such as a “Read more” button that links to a page with more information about the event.
The possibility to connect with potential clients is perhaps the main advantage of webinars, which is why you want to attract a large audience with well-written sneak peek emails. Successful webinars can:
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