E-commerce email templates

E-commerce is growing at an incredibly fast pace, and right now there’s nothing more important for this industry as the upcoming sales season. In 2019, worldwide sales generated by e-commerce totaled over $3.4 bn, and they are expected to reach $4.9 bn in 2021 (source). So, if you own an e-commerce store, it’s the last chance for you to get ready. If you haven’t already done so, it’s time to review your e-commerce marketing strategy.

Which aspects of your strategy should you focus on? Everything points towards emails being the preferred communication method for e-commerce businesses. In fact, 72% of people (including millennials and teenagers) prefer email as their main source of communication with businesses (source).

Taking all of this into account, we will provide you with all of the necessary resources and tips to boost your e-commerce email marketing strategy – including different types of emails you will need to use to attract your customers’ attention.

Email marketing strategies: the basics

Before you start mass emailing your customers, it is important to define the objectives of your email marketing strategy. Your goals will be the foundation for all of your activities and will help you measure their performance.

If you just start writing emails without a solid strategy, you risk sending messages that won’t bring the desired results. The question you need to ask yourself as an e-commerce business  is: “What do I want to achieve?”

Your goals might include:

• Converting new customers
• Increasing sales
• Gathering reviews and feedback
• Encouraging customer loyalty and improving communications
• Providing information to customers (about special offers, new products, or updates, etc.)
• Presenting your company and your exclusive points of sale

Obviously, you don’t have to choose just one of these goals. However, with all of the possibilities that are offered by email marketing, the aim is to have a few clearly defined objectives. Trying to hit too many targets will result in the underperformance of your campaigns. By focusing on the goals that are most important to you, you can efficiently utilize your resources and avoid wasting time on creating email content that does not add any value to your users. 

Let’s have a look at what you can do to ensure you achieve your clearly defined goals.

Summary of best practices for email marketing for e-commerce

• Be consistent in the number of emails sent –  don’t change the frequency drastically
• Obtain email lists in a legal way – don’t buy contact lists
• Keep lists clean of “spam traps”
• Avoid being flagged as spam
• Personalize your emails
• Be consistent in the design of your emails
• Use creativity when coming up with subject lines
• Perform A/B tests
• Always fill out  the pre-header
• Create a nice balance between copy and images
• Place an unsubscribe button in a visible place
• Avoid shortening links
• Segment your contacts based on their interests and purchase history, etc.
• Adapt, modify, or re-align your objectives over time

As mentioned at the beginning, we’ve prepared a handful of materials so that you can put theory into practice and start communicating with your potential and existing customers via emails.

Pre-sale email subject lines

• Don’t miss out – the sales season starts [next week/on Monday/in X days, etc.

Product sale email template subject lines

• Good news – our prices are dropping
• Price drop alert: up to [X]% off selected items

Order confirmation email subject lines

• Success! We’ve received your order  

Last chance email template subject lines

• There are only a few [items] left from the [name] collection. Shop now 
• [X]% off ends in [Y] hours. It’s your last chance to buy [items]

Abandoned shopping cart email subject lines

• There’s something you’ve left behind in your cart
• Don’t forget to order [name of the item that is in the user’s shopping cart]
• Still thinking it over? Complete your purchase before [item] is gone!

E-commerce email templates

Pre-sale email template 

Product sale email template 1

Product sale email template 2

Product sale email template 3

Last Chance email template 1

Last Chance email template 2

Coupon email template 1  

Coupon email template 2 – as a thank you for doing something

Upselling/Cross-selling email template 1 – focused on cross-selling

Upselling/Cross-selling email template 2 – focused on cross-selling

Related Articles

E-commerce delivery notification and return confirmation email templates

The article discusses the importance of email marketing for e-commerce businesses, with statistics showing its effectiveness. It provides templates for delivery notifications and return confirmations, which can include elements such as a request for feedback, product suggestions, and gratitude. The templates also list important information and instructions for customers, such as delivery dates and return procedures. The article concludes with frequently asked questions related to delivery and return emails.

E-mail notification

Email notifications are messages sent to customers and support agents regarding updates on specific support tickets which can significantly improve communication in customer support. Email notifications serve as reminders for support agents regarding unresolved tickets while it provides a response to customer queries and updates throughout the ticket resolution process. Email notifications can come in the form of welcome emails, activity alerts, and password resets. In LiveAgent, different types of email notifications can be set as preferred by individual agents in their profiles.

Acquisition email templates

Email marketing is a strong communication method, but the loss of subscribers, known as list churn, is natural. Marketers can improve this by regularly cleaning their email database and improving their acquisition strategy. The process of building up a database of email addresses for marketing communications is called email acquisition. To successfully build up a database of subscribers, marketers should deliver value to their customers by producing content people want to receive. Effective promotion of this content, such as through website sign ups, can also increase acquisition. It is important to only contact interested customers who have given permission to receive communications.

Sales email templates

Email remains the most powerful and efficient sales and marketing tool, with a potential return on investment of up to 4400%. Email is preferred by 72% of people for receiving promotional content, and has a 90% delivery rate to the intended recipient's inbox. Email campaigns have a higher click-through rate and conversion rate, when compared to social media and other channels. Ready-made email templates can make your work easier and increase your performance. Here are 10 basic sales email templates that can be a great starting point for your help desk email marketing campaigns and outbound sales communications. The templates include inbound lead email, sales introduction email, prospect follow-up email, new product launch email, loyalty program email, upsell email, upgrade offer email, customer birthday offer email, holiday offer email and Black Friday promo email.