E-commerce is growing at an incredibly fast pace, and right now there’s nothing more important for this industry as the upcoming sales season. In 2019, worldwide sales generated by e-commerce totaled over $3.4 bn, and they are expected to reach $4.9 bn in 2021 (source). So, if you own an e-commerce store, it’s the last chance for you to get ready. If you haven’t already done so, it’s time to review your e-commerce marketing strategy.
Which aspects of your strategy should you focus on? Everything points towards emails being the preferred communication method for e-commerce businesses. In fact, 72% of people (including millennials and teenagers) prefer email as their main source of communication with businesses (source).
Taking all of this into account, we will provide you with all of the necessary resources and tips to boost your e-commerce email marketing strategy – including different types of emails you will need to use to attract your customers’ attention.
Before you start mass emailing your customers, it is important to define the objectives of your email marketing strategy. Your goals will be the foundation for all of your activities and will help you measure their performance.
If you just start writing emails without a solid strategy, you risk sending messages that won’t bring the desired results. The question you need to ask yourself as an e-commerce business is: “What do I want to achieve?”
Your goals might include:
Obviously, you don’t have to choose just one of these goals. However, with all of the possibilities that are offered by email marketing, the aim is to have a few clearly defined objectives. Trying to hit too many targets will result in the underperformance of your campaigns. By focusing on the goals that are most important to you, you can efficiently utilize your resources and avoid wasting time on creating email content that does not add any value to your users.
Let’s have a look at what you can do to ensure you achieve your clearly defined goals.
As mentioned at the beginning, we’ve prepared a handful of materials so that you can put theory into practice and start communicating with your potential and existing customers via emails.
Product sale email template 2
Product sale email template 3
Last Chance email template 1
Last Chance email template 2
Coupon email template 1
Coupon email template 2 – as a thank you for doing something
Upselling/Cross-selling email template 1 – focused on cross-selling
Upselling/Cross-selling email template 2 – focused on cross-selling
Email is a long-established marketing tool. The sales funnel describes a sequence of actions that a visitor can follow, from initial interest, through consideration, to purchase. E-commerce email is an effective method of promoting a product or service by sending a series of emails to a user when they visit a website.
To create an eCommerce email list, you need an email marketing tool that is equipped for eCommerce, so that you can create a form to gather your customers’ information and a series of emails that help you create a relationship with your customers, as well as communicate your business. An example of such a tool would be Mailchimp.
Email is the most popular way to communicate online. Sending an email is frequently the first step in the purchase process.
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