Every organization operating in the digital world needs to verify the identities of its users or clients. When you are unable to meet people face to face in an office, check their ID, or ask them to sign papers, you have to use other means to check whether the information they share is correct and that their inventions are genuine. This is especially true when you operate a customer portal.
So how can you verify that your customers are who they say they are? One way to do it is by sending a verification email.
A verification message is a type of email sent to a user or a client after they have taken a certain action. This action could be creating an account, signing up for a newsletter, voting in a competition, or creating a support ticket.
A verification email should inform a user that they need to confirm their action. They can do so by clicking a link or a button placed in an email, or by entering a code that’s been sent to them through a dedicated website.
Verification emails are the core of every healthy ticketing database. If there’s any action that requires users or clients to provide their email address or a phone number, it should be followed by a verification email.
Requiring users to confirm their data helps reduce the number of unverified spam accounts. It also makes it easier for your marketing team to communicate with users or clients.
Furthermore, verification is helpful for users themselves because it reduces the risk of them creating an account using an incorrect or old email address they no longer have access to.
When it comes to managing a customer portal, you also need to make sure that all accounts used to access it are valid and are owned by your customers or users.
It’s best to send verification emails right after a user creates a customer portal account, so they can continue with the signup process and access the portal as soon as possible. For example, when a user creates an account using their email address, they should receive a verification email right away so that they are able to confirm it and take the next steps.
A verification email should be very short and straight to the point. They should only be three to four lines of text. Inform the user what they need to do to proceed with the creation of their customer portal account. Use simple language. If a recipient has to take a certain action, they should know exactly what’s expected of them.
There’s a big difference between a plain text email and an HTML email. Plain text emails only contain text without any special formatting. Plain text emails also allow you to embed simple visuals or gifs into the email copy. On the other hand, an HTML version contains images, colors, and other text formatting options. The right choice depends on your email marketing strategy, branding, style guide, and other factors.
In general, verification emails should be incredibly simple, so using a plain text email is usually a good idea.
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