Confirmation email templates

Confirmation emails are one of the first pieces of official communication that your users or clients will receive when they register for your product or service. The confirmation email should be enticing and encourage the customer to continue using your product. 

Crafting the perfect confirmation email takes time and effort. The first serious mistake you can make is to send a predefined, fully automated confirmation message.

It’s important to build a relationship with the user through personalized emails so they feel like they’re in good hands. When you create a connection with a user they’ll be more invested and loyal to your business.

What is a confirmation email? Why is it important?

A confirmation message is an important part of your communication strategy, but what is it exactly?

A confirmation email is a short, informative email that is triggered by specific customer actions. It aims to reassure a user that they fulfilled all the required steps in a process (payment, order, sign up).

In regards to customer portals, this confirmation email should indicate that the customer’s account was created successfully and that they can start using the platform to participate in knowledge exchange. 

Confirmation email subject line examples

• Confirmation: your account has been created
• Welcome on board
• Your account is up and running!
• Your [customer portal name] account is ready
• You can now start using your [customer portal] account 
• Access your account with [customer portal] 
• An account for [name] has been activated
• Thank you for registering, access your account 
• Your registration is complete
• Account confirmation email

Confirmation email template ideas

Short confirmation email template

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Thank you for completing registration confirmation email template

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“We look forward…” confirmation email template

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Confirmation email template with links to resources

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“If you didn’t submit your email” confirmation email template

Confirmation email template – Frequently Asked Questions

Is sending a confirmation email necessary for each account creation process?

Yes, you should send a confirmation email every time a new user successfully creates and verifies their account. Without such a message your customer may think that something went wrong and that their account was not created.

When should I send a confirmation email?

It’s best to send confirmation emails right after a user successfully verifies a customer portal account. For instance: a user creates an account using their email address, receives a verification message, and then verifies their data by clicking on a link or entering a verification code. In this scenario, users should receive a confirmation email immediately after the verification so that they are informed that the whole process went well.

Should a confirmation email include a CTA?

It’s best to include a CTA at the bottom of a confirmation email to ensure that customers start using your customer portal. 

This CTA should direct the user to the customer portal without prompting them to log in again.