Confirmation emails are one of the first pieces of official communication that your users or clients will receive when they register for your product or service. The confirmation email should be enticing and encourage the customer to continue using your product.
Crafting the perfect confirmation email takes time and effort. The first serious mistake you can make is to send a predefined, fully automated confirmation message.
It’s important to build a relationship with the user through personalized emails so they feel like they’re in good hands. When you create a connection with a user they’ll be more invested and loyal to your business.
A confirmation message is an important part of your communication strategy, but what is it exactly?
A confirmation email is a short, informative email that is triggered by specific customer actions. It aims to reassure a user that they fulfilled all the required steps in a process (payment, order, sign up).
In regards to customer portals, this confirmation email should indicate that the customer’s account was created successfully and that they can start using the platform to participate in knowledge exchange.
Yes, you should send a confirmation email every time a new user successfully creates and verifies their account. Without such a message your customer may think that something went wrong and that their account was not created.
It’s best to send confirmation emails right after a user successfully verifies a customer portal account. For instance: a user creates an account using their email address, receives a verification message, and then verifies their data by clicking on a link or entering a verification code. In this scenario, users should receive a confirmation email immediately after the verification so that they are informed that the whole process went well.
It’s best to include a CTA at the bottom of a confirmation email to ensure that customers start using your customer portal.
This CTA should direct the user to the customer portal without prompting them to log in again.
Ready to put our confirmation email templates to use?
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