There are many different types of emails that you should send to your customers: welcome emails, customer recovery emails, and abandoned cart reminders– you name it.
While not all e-commerce businesses send out these types of emails, there is one email type that’s utilized by virtually all e-commerce stores: the order confirmation email.
Order confirmation emails are often sent out of necessity, as you cannot operate an e-commerce store effectively without this type of transactional email.
An order confirmation is a message that informs the customer that the purchase process they initiated was successful. Companies send out order confirmation emails to inform customers that the order was received, the additional shipping preparations are taking place, and that they can expect their package to arrive soon. However, smart email marketers know that the true value of order confirmation emails lies in their ability to generate more sales.
All of the following information should be included in the confirmation email:
What makes these emails so great, and why should you care?
First, in terms of email engagement, they have an outstanding open rate of approximately 65%, which contributes to the average for the retail industry of 12.7% (source). After all, shoppers want to know that their purchase process was successful.
More importantly, users who receive these emails represent an incredibly engaged and valuable audience.
It is a well-known fact that it is much easier to convert an existing customer again than convincing someone who has never purchased from you into buying something (source).
Unfortunately, too many e-commerce stores are far from unlocking the full potential of order confirmation emails.
To help you realize their true potential, we’ve created powerful order confirmation email templates that will help you boost conversions and sales revenue.
The short answer is – yes. It is necessary to send a confirmation email because it informs the customer that everything went well and that their desired products will be sent to them. Nowadays, users are used to receiving confirmation emails, and if you don’t send them this kind of a message, they are likely to reach out to you asking if their order has been confirmed. It will cost you more time and money than simply sending an automated email.
An order confirmation email should be sent right after a customer places an order. It should literally arrive in seconds after a client clicks “buy” or pays for their purchase. If a customer doesn’t receive such a message instantly, they may think something went wrong. In case your system is slower, and it takes a few minutes before an automated email is sent, you should inform users that they may need to wait a few moments before they receive confirmation.
Such a message should be short and concise, but can also be fun and creative. That’s why there’s no golden rule you should follow when creating order confirmation emails. Just remember to include the most important information about an order: the name of your company, customer’s address, price, estimated arrival time, and the payment method.
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