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Sales email templates

Despite the rapid growth of social media and other digital marketing channels, email still remains the most powerful and the most efficient sales and marketing tool that outperforms any other channel. In fact, with a potential return on investment of up to 4400%, email marketing has proven to be the best way to attract and retain customers for both small scale businesses and large organizations. The following email marketing stats clearly demonstrate that the success of your sales efforts heavily depends on whether and how you are using email in your digital marketing strategy.

Sales email templates
Save our templates as canned messages to have the perfect up-sell and cross-sell messages at your disposal

Why email remains the best sales channel

  • 72% of people prefer to receive promotional content through email, compared to 17% who prefer social media. 
  • 61% of consumers prefer to be contacted by brands through email. 
  • 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed.
  • Your message is 5x more likely to be seen through email than Facebook. 
  • You are 6x more likely to get a click-through from an email campaign than you are from a Tweet. 
  • When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail, and other channels. 
  • 4.24% of visitors from email marketing buy something compared to 2.49% of visitors from search engines and 0.59% from social media.
  • The average order value of customers from email is at least three times higher than that of social media. 
  • Globally, 30% of marketers cite email marketing as having the highest ROI. 

10 email templates for your sales and marketing team

Using ready-made email templates can make your work easier and increase your performance. Here are 10 basic sales email templates you can tweak for your industry, product, customer, or prospect. From cold prospecting and follow-ups to engaging your existing customer base with different types of promotional emails – these templates can be a great starting point for your own help desk email marketing campaigns and outbound sales communications.

Inbound lead email


Hi [NAME],

You recently visited our website and [action took on website]. I was wondering whether you were trying to figure out how you might [business solution]?

This inspired me to spend a few minutes on your site to gain a better understanding of how [Company] can help you [achieve specific goals].

We are working with similar companies in your industry, helping them [accomplish …]. Would it make sense to talk for 10 minutes this week? Please also feel free to book time directly onto my calendar here: [link].

Hope to hear from you,
[YOUR SIGNATURE]

Sales introduction email


Hi [NAME],

I checked out your website, and it looks like you might be trying to [accomplish specific goals]. If you’re unfamiliar with [Company], we are working with similar companies in your industry, such as [competition], helping them accomplish three major goals:

[Goal #1]
[Goal #2]
[Goal #3]

If this is something you’re challenged with too, l would love to introduce you to [Product] to see if it meets your requirements. Would you have 10 minutes this week for a Zoom call?

Best,
[YOUR SIGNATURE]

P.S. If you’re not the right person to speak with, who do you recommend I talk to?

Prospect follow up email


Hi [NAME],

Hope all is well. I trust that you have had an opportunity to read my previous email and look at our website, so I figured it’d be worth checking in with you again.

Have you given any additional thought to our proposal? I’d be happy to do a quick review of it on the phone and answer any questions you may have.

If it makes sense to talk, please let me know how your calendar looks. If not, who is the appropriate person for me to talk to?

Look forward to hearing from you,
[YOUR SIGNATURE]

New product launch email


Hey [NAME],

We’re thrilled to let you know that [Company] has just launched our new [Product name]!

In the last few months, we’ve been tirelessly working to make it valuable for our customers and we believe that [Product name] will help you enjoy your experience with [Company] even more.

If you’ve been struggling with [Issues this product solves], [Product name] would be a big help. If you’re interested in learning more about it, feel free to reach out. You can also find out more about it on our website here: [link].

Let us know if you have any questions or want to talk more.

Thanks!
[YOUR SIGNATURE]

Loyalty program email


Hey [NAME],

We’re excited to announce the launch of our new [Name of loyalty program]. We’ve created lots of exciting and exclusive rewards to say thank you to our amazing customers, like you!

Earn 1 point for every $ you spend [online and/or in-store] to unlock exclusive rewards.

[Reward Title 1] – [100] points to redeem
[Reward Title 2] – [200] points to redeem
[Reward Title 3] – [300] points to redeem

There are also lots of other ways to earn loyalty points with us. You can earn points for [joining / completing your profile/ following us on social media/ referring friends, etc.].

Join Our Loyalty Program/ Learn More

[YOUR SIGNATURE]

Upsell email


Hi [NAME],

I hope your [year] is off to a great start!

We noticed that you’ve been paying for a monthly [Product/Service] subscription, and we’re grateful to be able to help you [accomplish your business goals]. I’m writing today with a small tip on how you can get the same set of features at a lower price.

By switching to annual billing, you’ll bring your monthly costs down from $ X to $ Y. There’s no lock-in contract or any obligations. If you decide to switch back or cancel your subscription at any point, we’ll be happy to refund you for any unused time.

Switch to Annual Billing and Save X %

If you have any questions or need any help at all, don’t hesitate to reach out.

Regards,
[YOUR SIGNATURE]

Upgrade offer email


Hi [NAME],

As a valued [Company] customer, you’re invited to enjoy a free, one-month upgrade to [Product] Premium. Activate your free upgrade with no risk, no commitment, and no credit card input. With [Product] Premium, you can:

Benefit 1
Benefit 2
Benefit 3
And much more!
Upgrade to Premium Now

Your account will be upgraded instantly, and you’ll enjoy full access to premium features for a full month. Join thousands of users who have discovered the difference [Product] Premium makes to their [business/ daily productivity, etc.].

Best regards,
[YOUR SIGNATURE]

Customer birthday offer email


Dear [NAME],

It’s your birthday today! Celebrate with a little extra something on us.

As a small birthday treat, we are giving you 50% off your next purchase for the rest of the month. Make sure to enter your unique code below at checkout. But hurry – it’s only valid till the end of the month!
DISCOUNT CODE

Best wishes from all of us at [Company]!
[YOUR SIGNATURE]

Holiday offer email


Hi [NAME],

The holidays are fast approaching and will be here before you know it! At [Company], we’ve got something for everyone this year. Get your holiday list in check and take advantage of our incredible deals this week:

Shop our Holiday deals here

Bonus: Spend $XX or more on [products] and receive a FREE [product] as a gift with your purchase!

Happy holidays!
[YOUR SIGNATURE]

 Black Friday promo email


Hey, [NAME]!

Are you as excited as we are for Black Friday?

To celebrate the holidays and eating turkey, we’re running our biggest sale yet. Starting at midnight Thanksgiving day, we’re opening up 50% OFF our hottest products!

Hurry, the sale ends Sunday at midnight. Keep in mind that stock is limited and it’s on a first-come, first-served basis!

Grab the Offers

Don’t want to miss out? Click here to join our special Black Friday email list to be among the first to get notified when our sales happen (and when stock is getting low).

Until then, wishing you a happy Thanksgiving!

Cheers,
[YOUR SIGNATURE]

Sales email templates – Frequently asked questions

How do you write a sales email?

You can approach writing sales emails in numerous ways. The most important thing is to understand your customer’s needs and tailor your message to fit them. The rest will follow.

How do you write a sales target email?

For each new customer, you will need to write a new email that includes a personal greeting, an overview of the product or service, a sales goal, and a call to action.

How do you end a sales email?

You can end a sales email with a call to action that offers the recipient a product or service.

Ready to put our sales templates to use?

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