Sales email templates

Despite the rapid growth of social media and other digital marketing channels, email still remains the most powerful and the most efficient sales and marketing tool that outperforms any other channel. In fact, with a potential return on investment of up to 4400%, email marketing has proven to be the best way to attract and retain customers for both small scale businesses and large organizations. The following email marketing stats clearly demonstrate that the success of your sales efforts heavily depends on whether and how you are using email in your digital marketing strategy.

Why email remains the best sales channel

• 72% of people prefer to receive promotional content through email, compared to 17% who prefer social media. 
• 61% of consumers prefer to be contacted by brands through email. 
• 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed.
• Your message is 5x more likely to be seen through email than Facebook. 
• You are 6x more likely to get a click-through from an email campaign than you are from a Tweet. 
• When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail, and other channels. 
• 4.24% of visitors from email marketing buy something compared to 2.49% of visitors from search engines and 0.59% from social media.
• The average order value of customers from email is at least three times higher than that of social media. 
• Globally, 30% of marketers cite email marketing as having the highest ROI. 

10 email templates for your sales and marketing team

Using ready-made email templates can make your work easier and increase your performance. Here are 10 basic sales email templates you can tweak for your industry, product, customer, or prospect. From cold prospecting and follow-ups to engaging your existing customer base with different types of promotional emails – these templates can be a great starting point for your own help desk email marketing campaigns and outbound sales communications.

Inbound lead email

Sales introduction email

Prospect follow up email

New product launch email

Loyalty program email

Upsell email

Upgrade offer email

Customer birthday offer email

Holiday offer email

 Black Friday promo email

Sales email templates – Frequently asked questions

How do you write a sales email?

You can approach writing sales emails in numerous ways. The most important thing is to understand your customer’s needs and tailor your message to fit them. The rest will follow.

How do you write a sales target email?

For each new customer, you will need to write a new email that includes a personal greeting, an overview of the product or service, a sales goal, and a call to action.

How do you end a sales email?

You can end a sales email with a call to action that offers the recipient a product or service.