Boost profits with effective discount email campaigns! Learn to craft engaging discount offers, attract new customers, increase loyalty, and grow your business. Discover templates, tips, and strategies for writing, requesting, and responding to discount emails.
Well-executed discount campaigns attract new customers, increase the loyalty of existing customers, and grow business profits. There is hardly any business, either in the B2C or B2B sector, that doesn’t offer discounts on their products or services every once in a while. Most businesses offer discounts because it can help them sell off-season stock, raise profits, and improve customer satisfaction at the same time. I mean, who doesn’t love it when they snag something they’ve been after for a lower price?
However, sometimes there are no discounts available, and that’s where it can get tricky. Dealing with discount negotiations is challenging for both consumers who request discounts and sales/customer service teams that need to satisfy their customers’ expectations without destroying their business’s profit margins.
In this article, we’re going to discuss:
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Based on the stage your business is in, the number of customers you have, the types of products you offer, and your pricing strategy– discounts can be a massive source of ROI or alternatively, create losses that will eventually impact your bottom line negatively. Here are some of the most critical things you need to keep in mind before launching any discount offers.
While offering 50% off certain items may seem attractive, you need to be sure you always have a profitable margin, otherwise, you may end up losing money with your discount offer strategy. Crunch the numbers before launching any type of discount campaign to determine what you can comfortably afford to offer your customers while still making a profit from each sale. A solid product launch template can help streamline the process during a new product introduction, ensuring that all key points are covered.
Offering discounts can be a surefire way to attract new customers, however, it will also affect your typical customer acquisition costs. To get the maximum value from your discount campaigns, make sure to convert new customers into loyal buyers by nurturing your relationship with them. Doing so will increase their lifetime value and justify the higher customer acquisition cost.
Before running any sales campaign in an effort to gain new customers, consider whether your discounts will actually attract the type of customers you really want. Remember that big discounts are likely to attract deal shoppers, meaning your newly attracted buyers aren’t going to convert into long-term customers in the future.
While sales discounts can be an effective means of generating quick revenue, make sure you’ve carefully considered all the risks and potentially disastrous pitfalls. Consumers can get used to price reductions quickly and many won’t stick around when your prices go back to normal or increase. Besides, discounts may project your own lack of confidence in your brand and establish a lower perceived value for your products.
Offering discounts to everyone can be a huge risk to your overall profit margin. Consider offering exclusive discounts to specific customer groups instead (like students, healthcare workers, military, etc.). In this manner, you can leverage discounts and grow your customer base without hurting your margins or diminishing your brand value.
Even though your marketing efforts strive to convince customers and prospects that your product is helpful and will improve their life – discounts can often undermine your product’s value. That is why you need to think about how you will demonstrate your product’s value and retain your customers once the discount is over.
“Apple is a brand built on newness and urgency, so while their products never go on sale, you can get a discount for trade-ins or upgrades which keeps customers loyal.”
Erin Sykes, a retail and sales strategist
As the name suggests, a discount offer email is used to inform your customers about a special discount. It can be a general discount for all items in your store, as well as a coupon or a discount code that’s available to use at checkout. Offering discounts is a common practice that’s used by all businesses because it brings in real results. Here’s a handful of statistics that support this statement:
Interestingly enough, there is neuropsychological research to prove that coupons make customers happier. A study from the Claremont Graduate University has shown that receiving a 10% voucher can increase oxytocin levels by up to 38%, and participants who have received coupons were also 11% happier and felt more relaxed.
So, how can you implement discount codes into your marketing strategy? The easiest way is through email campaigns.
Starting from a blank page can be daunting and frustrating. To help you out, we’ve created a list of tips to keep in mind when writing discount offer emails. If you still don’t feel like writing your own discount emails, scroll down and copy and paste our ready-to-use discount offer email templates.
Subject line ideas:
Thank you for being joining our subscription list! We’re thrilled to offer you a special discount on our [products]. Please use the code below at the checkout to activate your X% discount:
[code]
The discount offer is valid until [date].
Have a great day,
[name of the company/employee]
Subject line ideas:
We’re so happy to have you on board! As a thank you, we’ve got a special X% discount just for you. Use [code].
The offer is valid until [date]. Hope you’ll enjoy it!
Best,
[name of the employee/company]
Subject line ideas:
It’s a great time for shopping!
[time frame: e.g., Today only, Until July 24th], all items in the store are X% off!
Don’t hesitate – the best deals are selling out fast!
Just use the discount code below at checkout:
[code]
Happy shopping,
[company name]
Subject line ideas:
Now you can get [product name] for X% off! Simply use the code below to get X% off your plan:
[code]
Please let me know if you need any assistance. Hope you like the deal!
Best,
[employee name, company]
Subject line ideas:
We’ve got good news for you: a special discount code for our [products/services]! Please find it below:
[code]
The code is valid until [date]. You can use it at the checkout!
Hope you enjoy it,
[employee name, company]
Subject line ideas:
Welcome to the [company name] newsletter!
To get started, we’ve got a little gift for you – a special discount code for our [products/services]:
[code]
Feel free to use it at the checkout. Hope you enjoy it!
Talk to you soon,
[company name] team
Subject line ideas:
Have you heard of our limited-time offer yet? Only until [date], you can get X% off all [products/services]!
Don’t hesitate, as the best deals are selling out fast. Remember to use this discount code at the checkout:
[code]
Enjoy!
[company name] Team
There can be a variety of reasons why you might need or desire to get a lower price than proposed. Besides, everyone loves the potential savings and the feel-good factor of bargaining your way to a sweeter deal. More often than not, you can ask for a special price for just about anything and get it if you know how and when to ask. Let’s go over some tips that might help you get discounted prices from retailers, vendors, and service providers.
When it comes to asking for a discount from a business either as a prospect or as a loyal customer, there are two critical things to remember: have a polite, positive, and professional tone, and providing a good explanation as to why you cannot afford the quoted price (or why you believe accepting your discount request would be beneficial for both parties). Here are some examples of discount request templates that you can use:
No matter what products or services you offer, you’re likely to come across prospects or existing customers asking for discounts that you haven’t planned to provide. However, simply agreeing to provide a discount demonstrates that your product/ service isn’t worth your asking price and starts your customer relationship off on the wrong foot. Here are some tips on how you can effectively negotiate discount requests towards a win-win outcome and respond in a professional way:
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Use the following email templates as guides whenever you need to reply to customers asking for a discount.
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With LiveAgent's discount email templates, you can offer your customers exclusive deals and promotions to get the best possible price.
First, of all, it's important to clearly outline the terms and conditions of the offer to avoid any misunderstandings. Start with a subject line that clearly communicates the offer. In the body of the email, provide a brief introduction that captures the recipient's attention and clearly states the discount being offered. Use persuasive language to highlight the value of the offer and create a sense of urgency to encourage action. Include a call-to-action that directs the recipient to take advantage of the discount, such as a link to a website or a promo code to use at checkout.
Usually, companies inform their potential customers about the size of a discount in terms of a percentage, or they present a before and after price. You could also include a link to your pricing and provide all relevant information there. Invest some time in A/B tests by sending two different emails to the same group of clients and check which one drives better results.
Discount email templates aim to attract attention and convince a recipient to take a certain action. That’s why sending a well-designed, visually attractive email will probably get better results than a plain text message. If you Google “discount email” you’ll find many examples, all of which are colorful and flashy with big reductions. It’s best to follow this path.
It depends on your overall strategy. You can either send a discount offer to all of your clients or address this communication to an exclusive group such as unengaged potential customers. If you decide to do the latter, then make sure that contacts who aren’t included in the offer won’t find out about it.
Customer service call quality checklist
You will never be able to satisfy all of your customers, but with this customer service call quality checklist you can provide outstanding support for those who need it most.
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