Dealing with discount negotiations might be challenging for both – consumers who request better prices from brands they shop with and sales or customer service teams that need to handle discount requests in a way that satisfies customer expectations without destroying a business’s profit margins. Whether you are a consumer seeking a discount from your vendor or supplier, or a customer service/ sales rep who has do deal with discount requests from customers and prospects, you might find the following templates helpful.
We’ve prepared a set of email templates to promote your discount offers, increase sales, and grow your business!
Well-executed discount campaigns are sure to attract new customers and increase the loyalty of the existing ones. In this article, we’re going to discuss:
Ready to master the art of discounts? Keep reading to learn more!
As the name suggests, a discount offer email is used to inform your customers about a special discount. It can be a general discount for all items in the store, as well as a coupon or a discount code to use at the checkout.
It’s a common practice that brings real results! Here’s a handful of statistics to prove this statement:
By the way, did you know that coupons make customers happier, and there is neuropsychological research to prove that? A study from the Claremont Graduate University has shown that receiving a 10% voucher increases the oxytocin levels by 38%. Participants who have received were also 11% happier. To top it all off, they also felt more relaxed.
So, how can you implement these codes in your strategy? The easiest way is through email campaigns. Here’s how to create them:
Starting from a blank page can be daunting and frustrating. We know it from experience!
To help you out, we’ve created a list of tips to keep in mind when writing discount offer emails. If you still don’t feel like writing an email, scroll down to see our ready-to-use discount offer email templates!
When asking for a discount from a business either as a prospect or as a loyal customer, there are two critical things to remember if you want to achieve a positive outcome: having a polite, positive and professional tone, and providing a good explanation on why you cannot afford the quoted price (or why you believe accepting your discount request would be beneficial for both parties). Here are some discount request letter templates you can use:
No matter what products or services you offer, every business is likely to come across prospects or existing customers asking for discounts. However, simply agreeing to provide a discount demonstrates that your product/ service isn’t worth your asking price and starts your customer relationship on the wrong foot. Here are some tips on how you can effectively negotiate discount requests towards a win-win outcome and respond in a professional way:
It depends on your overall strategy. You can either send a discount offer to all of your clients or address this communication to an exclusive group such as unengaged potential customers. If you decide to do the latter, then make sure that contacts who aren’t included in the offer won’t find out about it.
Usually, companies inform their potential customers about the size of a discount in terms of a percentage, or they present a before and after price. You could also include a link to your pricing and provide all relevant information there. Invest some time in A/B tests by sending two different emails to the same group of clients and check which one drives better results.
Discount email templates aim to attract attention and convince a recipient to take a certain action. That’s why sending a well-designed, visually attractive email will probably get better results than a plain text message. If you Google “discount email” you’ll find many examples, all of which are colorful and flashy with big reductions. It’s best to follow this path.
Ready to put your discount templates to use?
LiveAgent is the most reviewed and #1 rated ticketing software for small to medium-sized businesses. Try it today with our free 14-day trial. No credit card required.Free Trial
Be the first to receive exclusive offers and the latest news on our products and services directly in your inbox.
We appreciate your recent sign up for a LiveAgent.
A message will be sent to your email address containing login details, right after your account is installed.
If you wait for a while, after installation is complete you will be able to access your account directly from here.
After the process is over, we will send the login details to your mailbox.