Price increases are an inevitable part of every business’s growth, in both B2C and B2B sectors. Getting through a price increase without losing current customers is especially a challenge for most B2B business. The way you inform your users about an increase in your product or service price can have an impact on whether they choose to stay loyal to your brand or start looking for lower-cost alternatives. Below are some of the best practices along with 7 price increase email templates you can use when breaking the news to your customers.
The ideal length of a price increase email is a couple of sentences if the changes are minor and planned. A considerably longer explanation may be required if the changes are very significant, or if they are unplanned.
You can use an email as a formal notification to notify customers about the increase. Moreover, use it as an opportunity to increase customer retention by offering them a discount for making the purchase now.
You can inform your customers about the price increase in a personal letter, where you include the list of all the prices of your services, including the price increase and the date when the price increase will happen. However, you should thoroughly explain the reason for the price increase and make sure that the price increase is reasonable.
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