Consistently improving your product to remain competitive and maintain a satisfied customer base is essential, especially in the SaaS industry. A product update email is one of the best opportunities to showcase that you’re listening to your customers’ feedback, consistently working on meeting their expectations, and reminding them of your product’s value. A product update email can also re-engage users who were about to churn. Unfortunately, many businesses treat product update notifications as an afterthought.
However, your product update emails can do far more than simply inform your users about the recent product improvements you’ve made. With the right strategy, you can use product update emails to reassure new customers that they’ve made the right choice, improve customer satisfaction, retention, and even increase revenue as you can also promote your premium features when announcing updates.
Crafting efficient product update emails can be a tricky task. Below are some tips to help you create better product update emails that are bound to improve user engagement, along with 10 product update email templates you can use as examples when creating your own version of product update emails.
Based on your brand, product, and your relationship with your users, your product update emails may differ in content, design, and tone. While there is no universal formula for the perfect product update email, here are 10 email templates that can help you get started.
We’re excited to announce the launch of one of our most requested features – [feature name]! It’s now easy to [do whatever the feature allows users to do]. Here’s a quick overview of how you can use it:
To learn more about this feature, check out this support article.
As always, let us know if there’s anything we can do to make your experience better. Your feedback is always appreciated.
Thanks for using [Product name]!
We just released a fully revamped version of our [Name] feature. If you’re interested in what’s new, check out our latest blog post that covers it all.
Here’s a quick overview:
If you have any questions or feedback, we’d love to hear from you!
We’ve added a bunch of cool new features and made some major improvements. Here are our top 5 recent updates that we’re especially excited about:
[Update #1: From now on you can …]
[Update #2: It became even easier to …]
[Update #3: You’ll finally be able to …]
You can read more about the updates in our most recent blog post. And as always, if you have any questions or feedback – don’t hesitate to contact us!
We’re back to share a couple of major bug fixes that will make your experience with [Product] better than ever. Here’s a shortlist of what we’ve done:
[Fixed: bug 1]
[Fixed: bug 2]
[Fixed: bug 3]
Want to see *your* favorite bug featured in this list? We would too. Send your suggestions to [email] and we’ll see what we can do.
If you – like us – use [Tool] for your […], then we’ve got some news you’re going to love.
We’ve just launched a new integration with [Tool]. Here are just a few of the things the new integration allows you to do:
For more details, including how the integration works, why it’s a huge win for [Brand] users, and how to set it up (it’s really easy), click here.
We’ve been hard at work these past few weeks/ months [adding/ improving features] to help make [Product] even more valuable for you. We’re super excited to tell you all about these new features/ improvements and we hope you enjoy them as much as we do.
In the meantime, we’d love to hear any feedback you have on [Product] and what we can do to make it even better.
We’re excited to announce [Product name] 2.0. It has more functionality than ever before to ensure it helps businesses like yours to [accomplish specific goals].
[Product name] 2.0 provides:
[Feature #1: benefit]
[Feature #2: benefit]
[Feature #3: benefit]
[Feature #4: benefit]
[Feature #5: benefit]
You can read all about it on our completely revamped website at www.companyname.com. And don’t forget to check our new video!
If you have any questions or feedback – we’d love to hear your thoughts!
[Feature name] is a new beta feature for [Product] Pro plan, and allows you to [details on what the feature allows users to do].
We’re excited to give you a limited-time offer to take [Feature name] for a test run: from now until [date] you can [use the feature for …].
Ready to get started? You can read more about [Feature name] here.
If you have any questions or feedback, simply respond to this email.
One last thing: [Feature name] is still a private beta feature, so please keep it a secret until it’s ready for its debut ☺
We are proud to announce the launch of the [Product name] Android app! Our small team at [Company name] worked extremely hard to get this app out as soon as possible following the release of our iOS app. Thank you to all our Android users for your patience!
[Product name] app gives you [a short description of what the app allows users to do].
DOWNLOAD IT NOW
P.S. A note for Android users: While we rigorously tested the app internally and with our Beta users, there can still be a few undiscovered bugs. If you come across anything, please email us at [email address]!
Created with love,
It’s never been more important to […].
The good news is we’ve built a new [app/ service] that makes it easy to […]. We call it [Product Name].
As a [Company] customer, we thought you might want to be one of the first to try [Product Name] while it’s still in Beta mode.
GET [PRODUCT NAME]
[Product Name] will be a free service while in Beta. You can read more about it here [link].
What will [Product Name] do for me?
Any questions or feedback? As always, feel free to reach out to our support team at [email].
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Your product update email should contain new information to make your clients feel that they are in the loop and keep them informed. It is important to always start with an introduction and let the customer know who is behind the product update email. In most cases, you should explain how the product helps customers.
Product update emails help you: – Get new testimonials – Increase conversions from trials to paid accounts – Enhance your credibility – Increase your customer retention – Improve your product’s reputation – Get more traffic to your website – Attract new customers by making you look more professional – Get more shares and retweets and thus more traffic from social networks – Get more sales.
An update email should not exceed 2 paragraphs but should include a clear reason for the update, like a new feature, release, or bug fix.
Reminder emails are important in email marketing campaigns as they can increase engagement and encourage specific actions among customers. Marketers can use reminder email templates for various occasions, such as reminding users of trial expiration, renewing subscription or membership, and notifying clients of overdue payments or upcoming events. The templates offer subject lines and content for inactive user reminders, trial expiration reminders, upcoming payment reminders, overdue payment reminders, credit card expiration reminders, and account cancellation reminder emails. Best practices include keeping the emails short and professional, including an obvious call to action, and sending a series of emails for maximum effectiveness.
Surveys are an effective way to improve your marketing strategy by gaining customer feedback, but getting users to complete them can be a challenge. Offer incentives, keep the survey short, explain the purpose, and share the results to encourage responses. The average survey response rate is around 10%, so offering incentives like a discount code can increase response rates. The article provides survey email templates, including one that offers an incentive with a discount code. The email should explain why the feedback is important and thank the customer for their time. It's recommended to use email surveys because they're cost-effective and allow for honest responses.
Feedback is crucial for businesses to measure satisfaction and perception of performance. Companies that want to stand out should gather and act upon customer feedback. Feedback emails are a way to ask a particular group of recipients for their opinion about a product or service, with various ways to do so such as NPS-like surveys or open-ended questions. Offering incentives like discounts is recommended to encourage customers to provide feedback. LiveAgent offers NiceReply integration to collect customer feedback from emails. The email templates provided offer short and scannable options for gathering feedback.
Upgrade emails are crucial for SaaS businesses to convince prospects to upgrade from free to paid accounts or higher premium plans. The article provides helpful tactics and ready-made upgrade email templates to use as examples when crafting your own upgrade emails. Tips include personalization, a clear call-to-action, contrasting upgrade outcomes, and timing based on triggers like trial ending or user activity. Ten upgrade email templates are provided for different scenarios, such as free trial expirations, reaching free limits, and value-based upgrades. Special offers and benefits for upgrading to a higher plan are also highlighted.
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