Consistently improving your product to remain competitive and maintain a satisfied customer base is essential, especially in the SaaS industry. A product update email is one of the best opportunities to showcase that you’re listening to your customers’ feedback, consistently working on meeting their expectations, and reminding them of your product’s value. A product update email can also re-engage users who were about to churn. Unfortunately, many businesses treat product update notifications as an afterthought.
However, your product update emails can do far more than simply inform your users about the recent product improvements you’ve made. With the right strategy, you can use product update emails to reassure new customers that they’ve made the right choice, improve customer satisfaction, retention, and even increase revenue as you can also promote your premium features when announcing updates.
Crafting efficient product update emails can be a tricky task. Below are some tips to help you create better product update emails that are bound to improve user engagement, along with 10 product update email templates you can use as examples when creating your own version of product update emails.
Based on your brand, product, and your relationship with your users, your product update emails may differ in content, design, and tone. While there is no universal formula for the perfect product update email, here are 10 email templates that can help you get started.
Your product update email should contain new information to make your clients feel that they are in the loop and keep them informed. It is important to always start with an introduction and let the customer know who is behind the product update email. In most cases, you should explain how the product helps customers.
Product update emails help you: – Get new testimonials – Increase conversions from trials to paid accounts – Enhance your credibility – Increase your customer retention – Improve your product’s reputation – Get more traffic to your website – Attract new customers by making you look more professional – Get more shares and retweets and thus more traffic from social networks – Get more sale.
An update email should not exceed 2 paragraphs but should include a clear reason for the update, like a new feature, release, or bug fix.
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