Upgrade emails are crucial for product-led SaaS businesses driven by both free trial and ‘freemium’ models. They help convince prospects to convert and upgrade from free to paid accounts and to higher premium plans. In fact, it’s one of the core goals of any SaaS business – and also one of the fundamental challenges, since a large number of SaaS customers never make the upgrade. Whether it’s converting from free trials to paid services or moving up from basic to premium plans, the following article provides some helpful tactics and ready-made upgrade email templates for you to use as examples when crafting your own upgrade emails.
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