Upgrade emails are crucial for product-led SaaS businesses driven by both free trial and ‘freemium’ models. They help convince prospects to convert and upgrade from free to paid accounts and to higher premium plans. In fact, it’s one of the core goals of any SaaS business – and also one of the fundamental challenges, since a large number of SaaS customers never make the upgrade. Whether it’s converting from free trials to paid services or moving up from basic to premium plans, the following article provides some helpful tactics and ready-made upgrade email templates for you to use as examples when crafting your own upgrade emails.
The ideal length of an upgrade email is between 75 to 100 words. Moreover, make sure to include relevant links with a call to action.
When reaching out to customers with an upgrade offer, make sure you start with a proper greeting. Try to make the email as personal as possible. Moreover, include information about new/additional features, how your customers can take advantage of them, and links with a call to action.
A great way to offer an upgrade to your customers is via email. Email is still effective because it is the most used form of mass communication in the world. It’s also a more nuanced medium than sending a tweet or posting to Facebook.
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