Since today’s consumers are less inclined to trust traditional marketing and advertising, collecting customer testimonials and reviews has never been more critical. Customer testimonials can make a truly big impact on influencing prospects to do business with you, and help you enhance your online reputation, build credibility and drive more sales. However, getting your happy customers to share their positive experience with your brand might be challenging as many businesses simply don’t know how to ask for testimonials.
What is a Testimonial?
Testimonials are recommendations from satisfied customers that affirm the quality, performance or value of a product or service – given either voluntarily, or upon a company’s request. Customer testimonials are one of the most powerful marketing tools. In fact, studies suggest that testimonials have the highest effectiveness rating (89%) than any other type of content marketing. The various types of customer testimonials may include quote testimonials, video testimonials, influencer testimonials, consumer reviews, case studies and social media testimonials.
How to Ask for a Testimonial: Best Practices
Here are some general tips and best practices on how to request testimonials from your customers.
12 Testimonial Questions to Ask Your Customers
Getting customers to share specific details of their experience with a company, product or service is what makes a good testimonial. When being asked though, most will hardly know what to say right off the bat. Below are some of the basic testimonial questions for clients that can be customized in align with your business.
5 Testimonial Request Letter Templates
Most of your loyal customers – no matter how happy they are with your products or services – are not likely to share testimonials, unless they are being asked. But how exactly should you approach a customer for a testimonial? Here are some tried-and-true email templates you can use when requesting testimonials from your clients.
1. Formal Request
2. Informal Request
3. Service Industry Request
4. Incentive Offer
6. Updating a WebsiteBack to Templates
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