Many so-called experts have been announcing the end of email marketing for the past few years. However, this channel, an integral part of the marketing matrix, is still going strong.
Email newsletters, which are a specific form of email messaging, are not dying out any time soon. On the contrary, they are gaining more and more importance in the digital strategies of most companies. Because of this, a newsletter is still a necessary communication tool, as long as its use is reasonable and has a purpose.
A newsletter is a digital publication that is distributed at regular intervals (daily, weekly, monthly, bimonthly, or quarterly) via email. Newsletters are usually made up of different articles about a brand, company, or the sector in which it operates, accompanied by an offer or CTA (call to action).
Typically, people who receive this type of communication are subscribers who have previously shown interest in the business and its products or services and have agreed to receive this newsletter. This is vital, as you should only send email updates to users who have consented to receive them.
Moreover, businesses must consider specific legal regulations in different areas of the world, such as GDPR in Europe, before sending out email communications. These regulations apply to any organization operating within a certain region, as well as any organizations outside of that region that offers goods or services to customers or businesses in that region.
Remember to always include an unsubscribe button or link inside your newsletter, preferably at the bottom of your email template. The recipients of your email newsletters should always have the possibility to opt-out from receiving your emails.
91% of consumers check their email on their smartphones at least once a day (source), so don’t forget to create responsive, mobile-friendly newsletters!
A registered user that has agreed to receive email communication from your company is of great value. If you have a list of active subscribers, there are tons of reasons why sending out newsletters is beneficial:
There are many advantages to sending newsletters. However, you must be careful when executing this communication strategy. Always think of the user first, and ensure that you are delivering value with whatever you’re sending their way.
Now let’s take a look at some useful newsletter email templates.
The year is full of special occasions and seasons for dedicated promotions, and your clients are probably waiting to know what you have prepared for them. Winter or summer sales and commercial dates like Black Friday, Cyber Monday, Christmas, Eid al-Fitr, Eid al-Adha, and Epiphany (in Spain) are just a few examples of notable days that you should take advantage of to increase your conversions.
Take a look at some of our newsletter email templates that you can use in your next campaign. Don’t forget to add enticing visuals of the item(s) that you are promoting into your email templates.
It’s that special time of the year again – [Name of a season or holiday] is near, and we wanted to let you know all about the special offers that we’ve prepared for you:
Offer no. 1 with a description
Offer no. 2 with a description
Offer no. 3 with a description
Take advantage of these [discounts/offers/promotions] by clicking the button below.
Happy shopping and have a nice [Name of the season/holiday]!
[your name & company’s name]
Do you need an email newsletter template that’s specifically related to your industry?
Use the template below to message your customers, regardless of your industry — tourism, the automotive industry, services, catering, or the real estate sector.
You are an active subscriber of our mailing list [Name of a newsletter – if applicable], that’s why we think you’ll be interested in the latest news and information from [company].
We’re sending you a list of [articles posted by your company/industry articles/industry reports/ebooks] that we’ve curated especially for those who subscribe to our newsletter.
[List of the resources with short descriptions with CTAs like “Read more”/ “Read the article”/” Download the ebook”/” Check the report”, etc.].
[Don’t forget to use visuals!]
[your name & company’s name]
The template below will work well if you need to send a clear and direct message to your newsletter subscribers.
So, when can you use this email newsletter template? Whenever you want to inform the recipients about an upcoming event, let them know that you are about to launch a new product/service, or notify them about a new feature. And again, as mentioned below, don’t forget to use visuals!
Here’s a dose of [weekly/bi-weekly/monthly/quarterly] news from [company].
We’re going to launch/We’ve just launched a new [product/feature/service] this [week/month/quarter] and we wanted you, our valued newsletter subscriber, to be one of the first to hear this exciting announcement.
[A description of an item(s) that the message refers to.]
If you are interested in purchasing any of these [product/feature/service], just click the button below. We’ve prepared a special discount that is only available for the recipients of this message.
Check your inbox frequently. Our subscribers are always the first to know about our new releases, and we always prepare special offers and discounts for you.
[your name & company’s name]
Newsletters should be sent out regularly so that you’re not forgotten by your subscribers. However, sending out newsletters too frequently can make your readers feel like they’re being spammed and bothered.
Sending out newsletters monthly or bi-weekly is very common, however, anything between two weeks and two months is reasonable. Be consistent, though – don’t send two newsletters in three weeks and then go radio silent for two months.
The most useful metrics for measuring the impact of a newsletter are the percentages of delivery rates, open rates, click-through rates, and bounce rates. All reliable marketing agencies or email marketing tools will provide these statistics.
Typically, you want to aim for:
However, these rates and benchmarks may vary from industry to industry. The most important elements that influence these results are a campaign’s data quality and the value of content.
Content should be short, skimmable, and presented in small chunks. Generally, consumers spend only a few seconds skimming over emails, picking up on general keywords and topics. If they spot something relevant, they will slow down and read your message more carefully. Start by writing your email, and then continue editing down until you’ve presented the key information in the shortest and sweetest way possible.
The use of discount coupons is an effective digital marketing strategy to attract both existing and potential customers. It provides real insights into a campaign's performance and promotes customer loyalty. Coupon campaigns can also drive the recovery of abandoned carts and be used to promote new products. Email marketing is a popular method for delivering coupons to customers. Companies should plan couponing campaigns carefully and not offer discounts too frequently. Major companies like Amazon, Banana Republic, and Shopify have successfully leveraged coupon marketing.
Replenishment emails for products such as food, supplements, and cleaning supplies have high click-to-open rates and can generate recurring revenue. Clinique and other brands use reordering programs to make purchasing easier for customers. Personal care and beauty products can also benefit from replenishment emails, offering easy ways to restock favorite items. Food and beverage products can be recommended to customers based on their previous purchases. Replenishment emails help brands to grow and maintain customer loyalty.
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