Reaching your target audience at the right time with the right message is critical to the success of any email marketing campaign. However, according to the Mailchimp survey, the average email open rate is around 21% across all industries. That’s why reminder emails are essential. Timely sent reminder emails can increase engagement and nudge customers to perform specific actions when necessary. But crafting these emails and figuring out when’s the best time to send them out can be challenging for marketers. Below are a few reminder email templates for different occasions that you can adapt for your own use.
A reminder email is a powerful tool for marketers that basically does what it says – it reminds the recipient of something important that is coming up, something that is expected of them, or should have happened but didn’t. Here are some scenarios in which sending a reminder email can benefit your business:
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There is no perfect time to send a reminder email as it will vary case by case. If you are reminding customers about the upcoming payment, trial expiration, or renewal of their subscription, it makes sense to notify them at least a week beforehand, as well as on the due date. When it comes to dunning emails to recover failed payments, it’s generally appropriate to send a reminder on the first business day after the due date.
One of the biggest mistakes you can make with reminder emails is to send a single reminder and hope for the best. If you want to convert more trial users or recover more revenue from failed payments, consider sending a series of emails including pre-reminders, due-date reminders, and reminder follow-ups.
Reminder emails should be short, simple, and provide only the right amount of context and level of detail without being overwhelming with unnecessary information. They should be written in a professional, yet friendly and polite manner – the key is finding the right balance between being persistent and pushy. Make sure to include an obvious call to action so that customers know exactly what is expected of them.
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