Whether you’re organizing an online or offline event, reminding your audience about it is just as important as informing them about the event in the first place. That’s where event reminder emails come into play. Your attendees may have signed up for your event months ago, and they may have forgotten or lost interest during the waiting period. Thoughtfully crafted reminder emails can help keep your event fresh in the minds of your prospective audience, maintain engagement and ensure the majority of those who registered will eventually show up at your event. Below are some best practices for writing efficient event reminder emails and examples of event reminder email templates that you can customize and use in your own event reminder email campaign.
The primary purpose of event reminder emails is to remind your audience about an upcoming event to ensure the audience stays engaged until the event day. An event reminder email should include only essential facts about your event without pitching or overwhelming people with irrelevant information. Make it a one-paragraph message and ensure it’s mobile-friendly since over 80% of all emails are now opened and read on mobile devices.
As your event reminder email is a follow-up to your initial event invitation email, it doesn’t need to include in-depth content. However, there are some key details you’ll want to provide:
Address attendees by name and keep a friendly, inviting tone, just like you would do in a meeting reminder email. You can also send reminder emails from a person rather than a general company email which adds an extra personal touch to your event reminder message. Finally, make sure to include your contact info and a link to your FAQ page (if you have one) to make it easy for attendees to reach out if they have questions before the event.
Here are some effective email subject lines that work well for event reminder emails:
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Once the event registration is complete, your goal is to keep your registrants engaged and interested in your event. A friendly reminder email allows you to do just that and helps to build and maintain better relationships with your audience. In addition, if your pre-event messages add value, you increase the chances of engaged registrants attending your event.
The optimal timing depends on your event type and your audience; however, based on the industry best practices you should send at least three event reminder emails (besides your registration confirmation email):
Wednesday and Thursday are believed to be the best days to send event reminder emails, while Mondays should be avoided.
While HTML-formatted emails might look more visually appealing and make the content easier to digest, plain-text emails may generally look more natural and personalized. When crafting your reminder email sample, try out different email format types and make sure to use the one that aligns best with your industry and your overall business communication style.
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