Anyone running a SaaS company knows that free trial users are some of the best leads a business can get. Those are the prospects that have already decided to try your product, so if you fail to convert them into paying customers – a low conversion rate can really hurt your bottom line. However, according to a survey of over 300 SaaS professionals, on average, only 20% of free trial users upgrade to a paid plan. Below are some tips on creating efficient emails for your free trial email marketing campaigns along with 10 powerful follow-up email templates you can use to improve your free trial conversion rates.
Though most free trial users never become customers, even a slight increase in your conversion rate can result in a considerable revenue boost. In many cases, a simple, well-timed follow-up email is enough to nudge prospects to upgrade to a paid plan. Here are 10 basic free trial email template examples you can use as a starting point for creating your own free trial email flow and converting more free users into paying customers.
Ready to put your free trial email templates to use?
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