Every business makes mistakes every once in a while. And in most cases, a simple yet professional apology email is capable of changing a customer’s perception of the situation for the better and helping you maintain your relationship with them. Regardless of what happened, and whoever was at fault, a well-crafted, timely, apology letter can go a long way in turning a negative customer experience into a positive one, while increasing customer retention and reducing churn.
In fact, according to the RightNow report, 63% of consumers would be willing to go back to a company after a negative experience if they received a follow-up apology/correction from a supervisor/head office. At the same time, not apologizing at all or providing a poor apology can easily make things worse. Below are some tips on how to write an efficient apology email to customers along with 10 ready-made apology letter templates you can use whenever you need to respond to a similar situation and apologize on behalf of your business.
Whether you’re dealing with damaged products, billing problems, service outages, negative customer support experiences, or anything else, having solid apology email templates at hand allows you to react quickly and comprehensively whenever something doesn’t go as planned. Here are 10 apology letter templates that can serve as a prompt for different situations in which you’d need to apologize to your customers.
Now that you know how to apologize for mistakes you’ve made, how about learning how to politely decline customer requests?
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