Every business makes mistakes every once in a while. And in most cases, a simple yet professional apology email is capable of changing a customer’s perception of the situation for the better and helping you maintain your relationship with them. Regardless of what happened, and whoever was at fault, a well-crafted, timely, apology letter can go a long way in turning a negative customer experience into a positive one, while increasing customer retention and reducing churn.
In fact, according to the RightNow report, 63% of consumers would be willing to go back to a company after a negative experience if they received a follow-up apology/correction from a supervisor/head office. At the same time, not apologizing at all or providing a poor apology can easily make things worse. Below are some tips on how to write an efficient apology email to customers along with 10 ready-made apology letter templates you can use whenever you need to respond to a similar situation and apologize on behalf of your business.
Whether you’re dealing with damaged products, billing problems, service outages, negative customer support experiences, or anything else, having solid apology email templates at hand allows you to react quickly and comprehensively whenever something doesn’t go as planned. Here are 10 apology letter templates that can serve as a prompt for different situations in which you’d need to apologize to your customers.
Now that you know how to apologize for mistakes you’ve made, how about learning how to politely decline customer requests?
Apologizing professionally in an email should be done by sincerely acknowledging the issue and taking responsibility. Moreover, try to offer a possible solution. More importantly, do not copy and paste generic apologies.
Simply thank them for the email and express that you appreciate the apology/prompt response.
1. Take responsibility for the mistake.
2. Acknowledge that the mistake was a problem for your customer.
4. Offer solutions to remedy the mistake.
5. As a show of good faith, do something nice for your customer.
Discover endless customization opportunities today!
Sign up for our free, 14-day, all-inclusive trial and experience all that LiveAgent has to offer-- including customizable email templates.Free trial
Be the first to receive exclusive offers and the latest news on our products and services directly in your inbox.
We appreciate your recent sign up for a LiveAgent.
A message will be sent to your email address containing login details, right after your account is installed.
If you wait for a while, after installation is complete you will be able to access your account directly from here.
After the process is over, we will send the login details to your mailbox.