E-commerce post-sale customer satisfaction survey templates

Although it sounds obvious, sometimes it’s easy to forget that customers are the cornerstone of every business. As such, it’s extremely important to stay in touch with them– to know how they feel, what they think, and what they value in your products or services. Knowing this will help you improve your offering and boost customer loyalty in the long term. As such, sending out customer satisfaction surveys should be a regular marketing activity, especially if you operate in a market or industry in which the competition is diverse.

At one point or another, we have all seen a customer satisfaction survey, although they are less common than we may think. Why is that? Because most of the surveys that companies conduct don’t focus on the user experience related to their products or services, but rather on obtaining data or figures about customers’ perceptions and brand image. Fortunately, this approach has been gradually changing, and now it’s time for you to hop on the bandwagon.  Let’s learn about satisfaction surveys and see how you can use them in your e-commerce marketing communication.

What is a post-sale customer satisfaction survey?

When it comes to running a business, research is crucial. Research takes on many forms, including market analysis, vendor research, long-form questions, or focus groups that can showcase what your target audience is like, their demographics, economic situations, and interests. However, as customer profiles constantly shift, research should be an ongoing process. By renewing your research efforts on a regular basis, your company will be able to develop, evolve, and become an even more reliable partner for your customers in the long term. So how can you collect the most data? Through satisfaction surveys!

Satisfaction surveys are a set of questions with the purpose of collecting both quantitative and qualitative data that will allow you to define and measure how satisfied customers are with a product, service, or even the purchase process. Because of their focus, these surveys should be sent to customers after they have made a transaction, visited an online store, or had an interaction with your company.

Have you ever made a purchase at a physical store or gone to the movies and then received a survey asking about your experience? That’s what a customer satisfaction survey is. Although they may seem similar to other surveys, the questions asked will depend on the objective they seek to fulfill. 

To make it easier for you to gauge the satisfaction of your customers, we created a few post-sale customer satisfaction survey templates for you to use. Check out the templates below, feel free to copy and paste them, then start measuring the happiness of your clients.

E-commerce post-sale customer satisfaction survey subject lines

• Thank you for shopping at [online store’s name] – tell us what you think
• We’re here to ask your opinion
• We’d love to hear back from you
• Share your opinion about [product/service]
• Your opinion means the world to us – please let us know what you think about [online store’s name]

E-commerce post-sale customer satisfaction survey templates

Post-sale customer satisfaction survey template #1

Post-sale customer satisfaction survey template #2

Post-sale customer satisfaction survey template #3

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