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Black Friday and Cyber Monday email templates

Black Friday and Cyber Monday (BFCM) is known as one the biggest and the most profitable events of the year for most businesses. Most eCommerce retailers, as well as B2B merchants, see it as an excellent opportunity to maximize their revenues – and for a good reason. According to analytics from Adobe, in 2020 alone, US consumers spent $9 billion on Black Friday online sales, which is a 21.6% increase from last year. Meanwhile, Cyber Monday brought in $10.8 billion in online spending (US) which is 15.1% more than last year. Shopify store owners collectively made a whopping $5.1 billion USD in sales between Black Friday and Cyber Monday globally, up 76% from last year.

When it comes to planning your Black Friday and Cyber Monday promotions, one of the major challenges is competing with dozens of similar emails and standing out in your customers’ and prospects’ inboxes. Here are some of the most efficient Black Friday and Cyber Monday email subject lines along with 10 email templates you can adapt to your own BFCM campaigns to ensure your promo emails get opened and read. They are easy to implement into your ticketing system so that you can save your valuable time during a higher ticket load.

Black Friday and Cyber Monday email templates
Hawaiian Airlines Black Friday email template

Black Friday and Cyber Monday email subject lines

  • Are You Ready for Our Pre-Black Friday Sale?
  • Get an exclusive sneak peek at our Black Friday deals
  • Turkey can wait. Our BLACK FRIDAY sneak peek won’t!
  • Early Black Friday Sale Starts Tomorrow. Save Up to 70%
  • Early access to Black Friday deals unlocked
  • Black Friday Sale – The Deals You’ve Been Waiting For
  • 3-Day Black Friday! Get our amazing deals now!
  • Early Black Friday Sale! No Parking. No Lines. No Hassle.
  • STARTS NOW: 50% Off Black Friday Sale + FREE Shipping
  • FINALLY Black Friday!! 50% off + free shipping!
  • Get these Black Friday deals before they’re gone!
  • 40% Off. Free Shipping. It Must Be Black Friday.
  • Black Friday Countdown. 6 Hours left to take advantage of today’s offer!
  • Yes, It’s Here: Our First HUGE Deal for Black Friday!
  • Hello, Black Friday is calling: 25% OFF sitewide!
  • Oh Wow! 50% Off Sitewide! #CYBERMONDAY
  • Get a Jumpstart on CYBER MONDAY. 30% Off!
  • It’s Cyber Monday, Treat Yourself!
  • OMG! Cyber Monday Sale, Up to 80% OFF!
  • The BIGGEST Sale Ever! Shop 30% Off With Our Cyber Monday Sale!
  • Cyber Monday: 50% OFF, only today, only online!
  • Get your Cyber Monday shopping bag ready!
  • Early Access: Unlock Your Cyber Monday Exclusive Gifts
  • Cyber Monday Starts Now | Biggest Sale of The Year!
  • Cyber Monday Sale | [Brand]’s Items at the LowestPrices
  • 15 Cyber Deals are Here! Why Wait ’til Monday?
  • Cyber Monday | Hundreds of New Deals Added
  • Today’s the Day! Cyber Monday Savings Inside!
  • Cyber Monday: The Clock is Ticking… 
  • Cyber Monday offer extended… need we say more?

10 Black Friday and Cyber Monday email templates

Black Friday teaser email 

Black Friday countdown email 

Early Black Friday sale email 

The day-of Black Friday email

Black Friday sale end 

Extended Black Friday sale email

B2B Black Friday promo email

Pre-Cyber Monday sale email

Cyber Monday ‘last chance’ email

 Post Cyber Monday sale follow up email

Black Friday and Cyber Monday – Frequently asked questions

When should I email Black Friday emails?

The first informative email about Black Friday should be at least a week or two before. The optimal time is between 10 am to 3 pm, as it shows the highest number of open rates.

How long should the Black Friday/Cyber Monday email be?

As the Black Friday and Cyber Monday season is very popular. You can have a longer email with more information in it, ideally around 150 words.

Are Cyber Monday sales as good as Black Friday?

Cyber Monday is one of the biggest online shopping days of the year. It has been reported that the volume of electronic commerce spending on Cyber Monday has grown to more than that of Black Friday. However, it depends. Black Friday is better for buying big-ticket purchases. On the other hand, Cyber Monday deals are better for gifts and small items. One big difference is that only Black Friday is both in physical and online stores, whereas Cyber Monday deals are only online.

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