Black Friday and Cyber Monday (BFCM) is known as one the biggest and the most profitable events of the year for most businesses. Most eCommerce retailers, as well as B2B merchants, see it as an excellent opportunity to maximize their revenues – and for a good reason. According to analytics from Adobe, in 2020 alone, US consumers spent $9 billion on Black Friday online sales, which is a 21.6% increase from last year. Meanwhile, Cyber Monday brought in $10.8 billion in online spending (US) which is 15.1% more than last year. Shopify store owners collectively made a whopping $5.1 billion USD in sales between Black Friday and Cyber Monday globally, up 76% from last year.
When it comes to planning your Black Friday and Cyber Monday promotions, one of the major challenges is competing with dozens of similar emails and standing out in your customers’ and prospects’ inboxes. Here are some of the most efficient Black Friday and Cyber Monday email subject lines along with 10 email templates you can adapt to your own BFCM campaigns to ensure your promo emails get opened and read. They are easy to implement into your ticketing system so that you can save your valuable time during a higher ticket load.
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