Product sales email templates
Sales campaigns make it easier for us to convince potential customers to make purchases. To ensure everything runs smoothly, owners of online stores need to prepare annual sales and promotions ahead of time.
Sales strategies in digital marketing
It’s time to face it: sales are not what they used to be. Today, discounts and promotions happen throughout the entire year, especially in the e-commerce sector. As such, sales no longer seem so special to potential clients, and as a result, it’s more and more difficult to persuade customers to make purchases.
Before we get started, we need to make one distinction. Although you can get items at reduced prices throughout the year, conceptually they are not the same as full-blown sales. Here’s how to tell the difference between the two:
- The term discount can be thought of as lowering the price of certain items, generally at the end of a season. Discounts usually happen at certain times of the year. Many countries have special regulations and conditions that business owners must meet when organizing a discount sales promotion campaign.
- Special offers provide the possibility to obtain articles at a reduced price, but without being subject to sales conditions. For example, you could promote a “3 for the price of 2” offer on a (range of) product(s).
- Balances are discounted products whose value has decreased due to deterioration, misuse, obsolescence, manufacturing defects, or other reasons.
To find out more about the advantages of sales promotion campaigns, check out our Pre-sale Email Templates.
To propose a sensible strategy for sales or specific discounts, you have to circle back to the rest of your marketing plan and ask yourself what you want to achieve.
One of the most important elements of a sales promotion campaign is email marketing. Using emails for promotions is theoretically very easy: images of products and info about discounts should do it, right? The reality is not so simple. Every message should be part of a broader strategy of building relationships with your customers. That’s why it’s very important to know how to perfect the design, tone of voice, frequency, and creativity of offers so that they bring the desired results.
We’ve gathered five powerful product sale email templates to help you communicate with potential clients and inform them about your next big sale.
Product sales email template subject lines
- HURRY, or you might miss out!
- Our sales campaign starts in 3…2…1…
- Get [X]% off!
- [X] days of great deals left…
- [X]% off EVERYTHING
- Up to [X]% off
- Get our best products for crazy low prices
- [Season] sale – up to [X]% off
- Our prices have just dropped. Don’t miss out
- Say “hi” to lower prices at [company]
- The best day ever…
- Pssst…hey, you – yes, you! A new sale has just started on our e-shop
Product sales email templates
Product sales email template 1
Hello [name],
Our favorite season is here! Starting today, you can enjoy lower prices in our online store.
All our products are listed for cheaper prices, with discounts of up to [X]%!
Here are just a few examples:
[A table presenting discounted items with previous and new prices].
Click here to check out the offer [link].
Happy shopping!
Product sales email template 2
CHECK OUT THE MOST IRRESISTIBLE OFFERS
Enjoy up to 70% discounts on thousands of products.
The sale is on for:
[W]
[X]
[Y]
[Z]
Days
Hours
Minutes
Seconds
BUY NOW
Product sales email template 3
Take an extra [X]% off of items that are already discounted by up to [Y]%
[image]
You have time until [time] on [day of the week] to use your unique code to get an [X]% EXTRA discount off all products, including those with already reduced prices.
Hurry up. Your closet will thank you!
YOUR MAGIC CODE: [promo code]
Product sales email template 4
Thanks for being you!
We couldn’t wait any longer so we’re bringing on the sales early! Enjoy up to [X]% off.
Tonight at [time] you will be granted special access to our private online sale. This is a small “thank you” for being a subscriber of our newsletter or using our mobile app.
[button] ACCESS THE STORE
Product sales email template 5
Hey [Name]
Did you know that you can get a [X]% discount on all items from the [spring/summer/fall/winter] collection on our website this week? Simply use [code] at checkout and your discount will be applied!
[button] SHOP
Start sending out product sale emails directly from LiveAgent
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Frequently asked questions
How many sales campaign emails should I send during one campaign?
Many aspects may influence this decision. The first aspect is the duration of the campaign. The second is your domain reputation and previous campaign statistics. And lastly, the feedback from your database. Always listen to your customer’s feedback.
How long should a sales email be?
Sales promotion emails can be longer than the most simple, informative emails that you send. You’re conveying a message, also trying to catch the recipient’s attention. Thus, you can use more sales-heavy, descriptive language and present examples– use images and write catchy headlines.
What other channels, apart from email, can I use to advertise a sales campaign?
As powerful as email marketing is, you should never count on one communication channel alone. Make sure that you plan creative social media posts and leverage social media ads.
Email remains the most powerful and efficient sales and marketing tool, with a potential return on investment of up to 4400%. Email is preferred by 72% of people for receiving promotional content, and has a 90% delivery rate to the intended recipient's inbox. Email campaigns have a higher click-through rate and conversion rate, when compared to social media and other channels. Ready-made email templates can make your work easier and increase your performance. Here are 10 basic sales email templates that can be a great starting point for your help desk email marketing campaigns and outbound sales communications. The templates include inbound lead email, sales introduction email, prospect follow-up email, new product launch email, loyalty program email, upsell email, upgrade offer email, customer birthday offer email, holiday offer email and Black Friday promo email.
The article discusses the importance of retaining customers through win-back emails, which can help reduce churn and increase revenue. Templates for different types of win-back emails are provided, including those offering a discount or reminding customers of benefits. Sending multiple emails is recommended to complete the process of re-engagement. The article also emphasizes the need to offer special incentives to win back disengaged customers, as it is more cost-effective to retain existing customers than to acquire new ones.
Reminder emails are important in email marketing campaigns as they can increase engagement and encourage specific actions among customers. Marketers can use reminder email templates for various occasions, such as reminding users of trial expiration, renewing subscription or membership, and notifying clients of overdue payments or upcoming events. The templates offer subject lines and content for inactive user reminders, trial expiration reminders, upcoming payment reminders, overdue payment reminders, credit card expiration reminders, and account cancellation reminder emails. Best practices include keeping the emails short and professional, including an obvious call to action, and sending a series of emails for maximum effectiveness.
E-commerce referral email templates
Referral marketing is a tactic used by companies like Amazon, Booking.com, Slack, and Airbnb to attract new customers. It involves incentivizing current customers to refer friends and family to the company. Referral marketing is proven to be effective, as 92% of consumers trust recommendations from people they know. It also leads to shorter sales cycles, increased ROI, and greater brand visibility. Companies can offer various incentives to customers for referrals, such as discounts, money to spend, gift cards, or physical gifts. Effective referral marketing requires ongoing incentivization and personalized customer experiences.
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