Sales campaigns make it easier for us to convince potential customers to make purchases. To ensure everything runs smoothly, owners of online stores need to prepare annual sales and promotions ahead of time.
It’s time to face it: sales are not what they used to be. Today, discounts and promotions happen throughout the entire year, especially in the e-commerce sector. As such, sales no longer seem so special to potential clients, and as a result, it’s more and more difficult to persuade customers to make purchases.
Before we get started, we need to make one distinction. Although you can get items at reduced prices throughout the year, conceptually they are not the same as full-blown sales. Here’s how to tell the difference between the two:
To find out more about the advantages of sales promotion campaigns, check out our Pre-sale Email Templates.
To propose a sensible strategy for sales or specific discounts, you have to circle back to the rest of your marketing plan and ask yourself what you want to achieve.
One of the most important elements of a sales promotion campaign is email marketing. Using emails for promotions is theoretically very easy: images of products and info about discounts should do it, right? The reality is not so simple. Every message should be part of a broader strategy of building relationships with your customers. That’s why it’s very important to know how to perfect the design, tone of voice, frequency, and creativity of offers so that they bring the desired results.
We’ve gathered five powerful product sale email templates to help you communicate with potential clients and inform them about your next big sale.
Our favorite season is here! Starting today, you can enjoy lower prices in our online store.
All our products are listed for cheaper prices, with discounts of up to [X]%!
Here are just a few examples:
[A table presenting discounted items with previous and new prices].
Click here to check out the offer [link].
Enjoy up to 70% discounts on thousands of products.
The sale is on for:
You have time until [time] on [day of the week] to use your unique code to get an [X]% EXTRA discount off all products, including those with already reduced prices.
Hurry up. Your closet will thank you!
YOUR MAGIC CODE: [promo code]
We couldn’t wait any longer so we’re bringing on the sales early! Enjoy up to [X]% off.
Tonight at [time] you will be granted special access to our private online sale. This is a small “thank you” for being a subscriber of our newsletter or using our mobile app.
[button] ACCESS THE STORE
Did you know that you can get a [X]% discount on all items from the [spring/summer/fall/winter] collection on our website this week? Simply use [code] at checkout and your discount will be applied!
Register for our free 14-day trial, and put our templates to the test. No credit card required.
Many aspects may influence this decision. The first aspect is the duration of the campaign. The second is your domain reputation and previous campaign statistics. And lastly, the feedback from your database. Always listen to your customer’s feedback.
Sales promotion emails can be longer than the most simple, informative emails that you send. You’re conveying a message, also trying to catch the recipient’s attention. Thus, you can use more sales-heavy, descriptive language and present examples– use images and write catchy headlines.
As powerful as email marketing is, you should never count on one communication channel alone. Make sure that you plan creative social media posts and leverage social media ads.
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