Product sales email templates

Sales campaigns make it easier for us to convince potential customers to make purchases. To ensure everything runs smoothly, owners of online stores need to prepare annual sales and promotions ahead of time. 

Sales strategies in digital marketing

It’s time to face it: sales are not what they used to be. Today, discounts and promotions happen throughout the entire year, especially in the e-commerce sector. As such, sales no longer seem so special to potential clients, and as a result,  it’s more and more difficult to persuade customers to make purchases.

Before we get started, we need to make one distinction. Although you can get items at reduced prices throughout the year, conceptually they are not the same as full-blown sales. Here’s how to tell the difference between the two:

• The term discount can be thought of as lowering the price of certain items, generally at the end of a season. Discounts usually happen at certain times of the year. Many countries have special regulations and conditions that business owners must meet when organizing a discount sales promotion campaign.

• Special offers provide the possibility to obtain articles at a reduced price, but without being subject to sales conditions. For example, you could promote a “3 for the price of 2” offer on a (range of) product(s).

• Balances are discounted products whose value has decreased due to deterioration, misuse, obsolescence, manufacturing defects, or other reasons.

To find out more about the advantages of sales promotion campaigns, check out our  Pre-sale Email Templates.

To propose a sensible strategy for sales or specific discounts, you have to circle back to the rest of your marketing plan and ask yourself what you want to achieve. 

One of the most important elements of a sales promotion campaign is email marketing. Using emails for promotions is theoretically very easy: images of products and info about discounts should do it, right? The reality is not so simple. Every message should be part of a broader strategy of building relationships with your customers. That’s why it’s very important to know how to perfect the design, tone of voice, frequency, and creativity of offers so that they bring the desired results.

We’ve gathered five powerful product sale email templates to help you communicate with potential clients and inform them about your next big sale.

Product sales email template subject lines

• HURRY, or you might miss out!
• Our sales campaign starts in 3…2…1…
• Get [X]% off!
• [X] days of great deals left…
• [X]% off EVERYTHING
• Up to [X]% off
• Get our best products for crazy low prices
• [Season] sale – up to [X]% off
• Our prices have just dropped. Don’t miss out
• Say “hi” to lower prices at [company]
• The best day ever…
• Pssst…hey, you – yes, you! A new sale has just started on our e-shop

Product sales email templates

Product sales email template 1

Product sales email template 2

Product sales email template 3

Product sales email template 4

Product sales email template 5