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Cold sales email templates

For B2B businesses, cold email marketing has always been and still remains one of the most efficient ways to generate quality leads. A well-crafted, personalized, and highly targeted cold email can be the starting point of a successful sales interaction. However, since a cold email is the kind of email that you send to a potential customer that you have no prior relationship with – getting prospects to respond to (or even open) an ice-cold email can be a challenge for sales reps. Below are some best practices for sending B2B cold emails, along with a list of proven subject lines, and 10 cold sales email templates you can use for your outbound email campaigns.

Cold sales email templates
Save our cold sales emails as canned messages or templates to send them out with ease.

Cold email best practices

  • Know your prospects before you reach out – check their social profiles, company information, and see whether your offering is the right fit.
  • Personalize each message based on the available data – Woodpecker found that the average response rate of advanced personalized emails is 17% (compared to 7% for non-personalized emails).
  • Focus on the value you can provide – explain how your product / service can help solve the prospect’s pain points and reach their goals.
  • Keep your subject line very specific and preferably short – shorter subject lines typically have higher open rates and won’t get cut off on mobile devices.
  • End with a clear call-to-action to encourage further engagement – such as asking them to connect you to the right person, set up a brief call, schedule a demo, etc. 

Cold email subject lines that get opened

  • [Prospect name], can we connect?
  • Can you point me in the right direction?
  • Looking for the best contact at [prospect’s company]
  • Can you help me out?
  • Can you spare 5 minutes, [Prospect name]?
  • Free to talk at [date]?
  • [Mutual connection] recommended I get in touch
  • I found you through [Referral name]
  • Question about [goal they might have]
  • Are you making these mistakes?
  • Most [professionals you’re targeting] make this mistake
  • A way for [prospect’s company] to end [problem]
  • X Steps to achieve [goal they might have]
  • Helping your team accomplish [goal they might have]
  • Can I help you with [reaching a specific goal]?
  • A [better/ smarter/ faster] way to [reach a specific goal]
  • Are you prepared to overcome [specific challenge]?
  • How are you dealing with [pain point]?
  • Have you thought of [relevant offer]?
  • Quick solution for [industry]
  • Did you know [prospect’s competitor] was doing this?
  • X Ways we can help you with [issue they might have]
  • X Tips/ideas for [pain point they might have]
  • 10x [prospect’s company]’s traction in 10 minutes
  • How happy are you with [Company name]’s [business tool they are using]?
  • Congrats – just saw you featured on [top website in your industry]

10 Cold sales email templates

Looking for the right person

General introduction email 

Elevator pitch email 

Referring to a competitor’s product

Value focused email 

Outreach through a mutual connection

Sharing helpful ideas 

Product demo invitation email

Inbound lead from your website

 Personalized outreach email

Cold sales email – Frequently asked questions

How do you write a cold email for sales?

A cold email is short and to-the-point. Try to formulate the email in no longer 4 sentences.

What do you say in a cold email?

When writing a cold email you should start with a short introduction about yourself and your business. After the introductory paragraph, you should state the reason why you are writing the email. Finally, you should offer a solution or an introduction to your product.

How do I email a cold outreach?

You should have a list of email addresses that you got from your research process. Don’t just send a cold email to random addresses. Focus on building a warm relationship with potential leads. Don’t be afraid to send a lot of emails. Some people think that sending more emails means you can’t build a relationship. This is not true. You can still build a relationship when you send a lot of emails. What is important here is that you have to be able to build a relationship with your leads.

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