For B2B businesses, cold email marketing has always been and still remains one of the most efficient ways to generate quality leads. A well-crafted, personalized, and highly targeted cold email can be the starting point of a successful sales interaction. However, since a cold email is the kind of email that you send to a potential customer that you have no prior relationship with – getting prospects to respond to (or even open) an ice-cold email can be a challenge for sales reps. Below are some best practices for sending B2B cold emails, along with a list of proven subject lines, and 10 cold sales email templates you can use for your outbound email campaigns.
Cold email best practices
Know your prospects before you reach out – check their social profiles, company information, and see whether your offering is the right fit.
Personalize each message based on the available data – Woodpecker found that the average response rate of advanced personalized emails is 17% (compared to 7% for non-personalized emails).
Focus on the value you can provide – explain how your product / service can help solve the prospect’s pain points and reach their goals.
Keep your subject line very specific and preferably short – shorter subject lines typically have higher open rates and won’t get cut off on mobile devices.
End with a clear call-to-action to encourage further engagement – such as asking them to connect you to the right person, set up a brief call, schedule a demo, etc.
Cold email subject lines that get opened
[Prospect name], can we connect?
Can you point me in the right direction?
Looking for the best contact at [prospect’s company]
Can you help me out?
Can you spare 5 minutes, [Prospect name]?
Free to talk at [date]?
[Mutual connection] recommended I get in touch
I found you through [Referral name]
Question about [goal they might have]
Are you making these mistakes?
Most [professionals you’re targeting] make this mistake
A way for [prospect’s company] to end [problem]
X Steps to achieve [goal they might have]
Helping your team accomplish [goal they might have]
Can I help you with [reaching a specific goal]?
A [better/ smarter/ faster] way to [reach a specific goal]
Are you prepared to overcome [specific challenge]?
How are you dealing with [pain point]?
Have you thought of [relevant offer]?
Quick solution for [industry]
Did you know [prospect’s competitor] was doing this?
X Ways we can help you with [issue they might have]
X Tips/ideas for [pain point they might have]
10x [prospect’s company]’s traction in 10 minutes
How happy are you with [Company name]’s [business tool they are using]?
Congrats – just saw you featured on [top website in your industry]
10 Cold sales email templates
Looking for the right person
General introduction email
Elevator pitch email
Referring to a competitor’s product
Value focused email
Outreach through a mutual connection
Sharing helpful ideas
Product demo invitation email
Inbound lead from your website
Personalized outreach email
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