Marketing email templates

The number of global email users amounted to 3.9 billion in 2019 and is set to grow to 4.48 billion users in 2024, according to Statista. That is why businesses are spending more and more on email marketing and leveraging it to attract prospects, retain existing customers, increase sales, and accelerate ROI. Effective email marketing campaigns can do it all. Because it’s one of the most cost-effective and conversion-rich forms of digital marketing, global email marketing spending is expected to increase further in the coming years. Check out more reasons why you should pay attention to email marketing and get inspired with our 10 creating marketing email templates.

Why email marketing is essential for your business

Whether you want to gain more customers or strengthen your relationship with existing ones, email marketing can help you reach your audience directly and drive business. Take a look at the following stats that prove email marketing is a valuable tool for businesses of any size and any sector:

• For every $1 you spend on email marketing, you can expect an average return of $0.38
• 80% of business professionals agree that email marketing drives customer acquisition and retention.
• Email has higher conversion rates than social media and search engine results combined.

• 72% of consumers prefer email as their source of business communication.
• 61% of consumers enjoy receiving promotional emails weekly, while 38% would like emails to come even more frequently.
• 88% of smartphone users actively check email on their phones. This makes it more popular than any other app for both iPhones and Androids.

10 Marketing email templates

A report by McKinsey Global Institute revealed that the average interaction worker spends an estimated 28% of the workweek managing email – which makes almost a third of their working hours. One of the ways to cut down on that time is by using ready-made email templates. Here are 10 basic email templates (based on the types of emails marketers are likely to send on a repetitive basis) you can use as a starting point and customize for your own marketing campaigns and outbound marketing communications.

Customer welcome marketing email template

Newsletter subscription email 

Customer re-engagement email

Cart abandonment email

Cancel account email

Webinar announcement email

Product/ service update email template

Co-marketing partnership email template

Guest blog post pitch email

Guest blog post rejection email

Marketing email templates – Frequently asked questions 

Is email marketing still relevant?

Email marketing is still a powerful tool that can be used to promote your business or organization. It is an affordable way to keep in touch with clients and customers, offering a quick and convenient way to build customer loyalty.

What is the optimal length of a marketing email?

Marketing emails should be brief and to the point. You never know how much time your customer has to read it, so it’s important to keep it short. The optimal length of an email message is between 4 and 6 sentences, generally under 200 words.

Why should you use marketing email templates?

Using marketing templates will save time and effort when you want to make the same changes to a marketing message as a part of your usual workflow.