Discover 10 customizable marketing email templates for your business and learn why email marketing is essential for customer acquisition and retention, according to statistics. Save time and increase ROI with pre-designed emails for lead generation, sales promotion, and customer support.
The number of global email users amounted to 3.9 billion in 2019 and is set to grow to 4.48 billion users in 2024, according to Statista. That is why businesses are spending more and more on email marketing and leveraging it to attract prospects, retain existing customers, increase sales, and accelerate ROI. Effective email marketing campaigns can do it all. Because it’s one of the most cost-effective and conversion-rich forms of digital marketing, global email marketing spending is expected to increase further in the coming years. Check out more reasons why you should pay attention to email marketing and get inspired with our 10 creating marketing email templates.
Whether you want to gain more customers or strengthen your relationship with existing ones, email marketing can help you reach your audience directly and drive business. Take a look at the following stats that prove email marketing is a valuable tool for businesses of any size and any sector:
A report by McKinsey Global Institute revealed that the average interaction worker spends an estimated 28% of the workweek managing email – which makes almost a third of their working hours. One of the ways to cut down on that time is by using ready-made email templates. Here are 10 basic email templates (based on the types of emails marketers are likely to send on a repetitive basis) you can use as a starting point and customize for your own marketing campaigns and outbound marketing communications.
We’re excited to welcome you to the [Brand] family!
Every single one of us is here to make sure you’re happy with [Product]. Firstly, let’s make sure your account is set up properly.
Watching our Onboarding Tutorial will help you familiarize yourself with [product]. It covers how to complete your set up process, key features of your account, plus some handy tips and tricks.
Onboarding Tutorial Video
If you need any help at all, drop us a line anytime at (email) or Tweet us @brandname We’ll be more than happy to lend a hand!
Until next time,
Thank you for subscribing to [Brand’s] Weekly Newsletter!
By signing up for our newsletter, each week you’ll be the first to hear about our [updates/ news/ hot deals/ events/ webinars] and receive exclusive content straight to your inbox.
Want more? Follow us on Facebook and Twitter to get your daily dose of advice, helpful tips, and industry trends.
To ensure that our messages arrive (and don’t go to your junk or bulk email folders), please add (email) to your address book.
We noticed that you left a few items in your shopping cart. We’re low on stock, so they could sell out quickly! But don’t worry, it’s not too late yet. Here’s what you wanted to get:
Click this link to get back to where you left off and complete your purchase: customer’s cart
Thanks for shopping with [Brand]! If you have any questions or issues during the checkout process, we’re always here to help.
We’re sorry to see you go! 🙁 Your current subscription will remain active until [Date]. We’ll automatically downgrade you to a free account after that date, but you’ll always be able to access your account.
If you’d like to reactivate your account, simply click the button below:
Reactivate My Account
If you have any questions, feel free to reach out to us at any time.
We’ll miss you!
Join us for a live webinar on [Date/ Time] to find out the most effective ways to [details on what the webinar is about]. Together with our Head of Marketing, [Name], we’re going to squeeze in as much practical info as we can under 60 minutes. You won’t want to miss this! Here’s what we’ll cover:
How you can […]
Best practices on […]
Simple strategies to improve […]
[Save Your Seat]
If you register today, we’ll send you the recording of the webinar as an added bonus for free.
See you there!
This summer has started quite productively for [Company] as we’ve been working hard on a few long-awaited updates to [Product] that make it stronger, faster, and more useful to you. The updates are now live and you can read more about them on our blog: blog post link
Here are our top 3 features from the past 3 months:
Feature 1 (From now on you can …)
Feature 2 (We’ve added …)
Feature 3 (The tool now supports …)
We’d love to hear your thoughts on our latest updates – which one of them have you tried already? And as always, let us know if there’s anything we can do to make your experience with [Company] better.
I run co-marketing partnerships at [your company], a [what your company does] that’s recognized for [what your company is recognized for]. We have an audience of [audience persona and audience size] that has shown interest in [what their company does].
My team focuses on partnerships with companies like yours – we’ve also worked with [examples of other companies you’ve worked with]. I believe there’s an opportunity for us to partner on [asset you’d like to partner on] to [end goal you’d like to achieve].
Would you be interested in talking about partnership opportunities between [their company] and [your company]? If you’re not the best person to continue a conversation with, would you mind introducing me to someone I could speak with?
Looking forward to hearing from you,
I’ve been a subscriber and a big fan of [Blog Name] for some time now – and I’ve especially enjoyed reading one of your recent posts about [details of a blog post]. I noticed there was no article covering [the aspect they haven’t covered]. So, I thought I’d write a draft and see if you would be interested in publishing it on your blog.
Please find the draft attached. Does this sound like something that would be suitable for your readers? If you’re interested in publishing it, I would be excited to see it go up! If you’d like me to make any revisions, I can do that too.
Looking forward to your feedback,
Thank you for sending over the article on [article topic]. However, I will have to pass on this piece because it doesn’t completely meet our guidelines for guest posts. Besides, we already have a couple of articles about this topic, you can check them out here: links to previous posts.
However, I’m open to another pitch from you in the future. If you have any questions about our guest post guidelines, don’t hesitate to reach out.
Thanks again and hope to hear from you soon,
Ready to test our email marketing templates?
LiveAgent is the most reviewed and #1 rated help desk software for small and medium-sized businesses. Try it today with our free 30-day trial. No credit card required.
Email marketing is still a powerful tool that can be used to promote your business or organization. It is an affordable way to keep in touch with clients and customers, offering a quick and convenient way to build customer loyalty.
An email marketing template should incorporate personalization elements, such as the recipient's name, to make emails feel more tailored. A compelling subject line is crucial to grab attention, while the body should be clear, concise, and easily scannable, possibly enhanced with relevant images or infographics. A strong and prominent call-to-action (CTA) should be included to guide recipients towards a desired outcome. Consistent branding elements, like logo and color scheme, are essential for brand recognition. The template must be mobile-optimized to ensure readability on various devices. Lastly, integrating tracking mechanisms helps in monitoring and refining campaign effectiveness based on open rates, click-throughs, and other metrics.
Marketing emails should be brief and to the point. You never know how much time your customer has to read it, so it’s important to keep it short. The optimal length of an email message is between 4 and 6 sentences, generally under 200 words.
Using marketing templates will save time and effort when you want to make the same changes to a marketing message as a part of your usual workflow.
Use our fully customizable pre-sale email templates to spark your potential and existing customer's interest in your sales campaigns.
To generate leads and build a mailing list, use website prompts, display ads, social ads, search engine marketing, referrals, and direct email marketing. Email list segmentation by geography, psychographic characteristics, demographic data, and behavioral data is crucial for delivering relevant content. Effective email marketing involves using language and formatting elements like bullet points, personalization, and images, prioritizing clarity over catchiness in subject lines, and providing valuable, personalized content. Avoid common mistakes like typos in personalization tags to maintain credibility with subscribers.
To succeed in email marketing, focus on providing valuable content, find the right email frequency, balance commercial and non-commercial content, encourage two-way communication, and ensure email deliverability. Also, harness the power of communication channels and leverage a SaaS go-to-market coaching program to optimize your marketing strategy.
Check out E-commerce thank you email templates that'll help you establish trust with both new and existing customers. Copy & paste for free!
We appreciate your recent sign up for a LiveAgent.
A message will be sent to your email address containing login details, right after your account is installed.