The number of global email users amounted to 3.9 billion in 2019 and is set to grow to 4.48 billion users in 2024, according to Statista. That is why businesses are spending more and more on email marketing and leveraging it to attract prospects, retain existing customers, increase sales, and accelerate ROI. Effective email marketing campaigns can do it all. Because it’s one of the most cost-effective and conversion-rich forms of digital marketing, global email marketing spending is expected to increase further in the coming years. Check out more reasons why you should pay attention to email marketing and get inspired with our 10 creating marketing email templates.
Whether you want to gain more customers or strengthen your relationship with existing ones, email marketing can help you reach your audience directly and drive business. Take a look at the following stats that prove email marketing is a valuable tool for businesses of any size and any sector:
A report by McKinsey Global Institute revealed that the average interaction worker spends an estimated 28% of the workweek managing email – which makes almost a third of their working hours. One of the ways to cut down on that time is by using ready-made email templates. Here are 10 basic email templates (based on the types of emails marketers are likely to send on a repetitive basis) you can use as a starting point and customize for your own marketing campaigns and outbound marketing communications.
We’re excited to welcome you to the [Brand] family!
Every single one of us is here to make sure you’re happy with [Product]. Firstly, let’s make sure your account is set up properly.
Watching our Onboarding Tutorial will help you familiarize yourself with [product]. It covers how to complete your set up process, key features of your account, plus some handy tips and tricks.
Onboarding Tutorial Video
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Until next time,
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This summer has started quite productively for [Company] as we’ve been working hard on a few long-awaited updates to [Product] that make it stronger, faster, and more useful to you. The updates are now live and you can read more about them on our blog: blog post link
Here are our top 3 features from the past 3 months:
Feature 1 (From now on you can …)
Feature 2 (We’ve added …)
Feature 3 (The tool now supports …)
We’d love to hear your thoughts on our latest updates – which one of them have you tried already? And as always, let us know if there’s anything we can do to make your experience with [Company] better.
I run co-marketing partnerships at [your company], a [what your company does] that’s recognized for [what your company is recognized for]. We have an audience of [audience persona and audience size] that has shown interest in [what their company does].
My team focuses on partnerships with companies like yours – we’ve also worked with [examples of other companies you’ve worked with]. I believe there’s an opportunity for us to partner on [asset you’d like to partner on] to [end goal you’d like to achieve].
Would you be interested in talking about partnership opportunities between [their company] and [your company]? If you’re not the best person to continue a conversation with, would you mind introducing me to someone I could speak with?
Looking forward to hearing from you,
I’ve been a subscriber and a big fan of [Blog Name] for some time now – and I’ve especially enjoyed reading one of your recent posts about [details of a blog post]. I noticed there was no article covering [the aspect they haven’t covered]. So, I thought I’d write a draft and see if you would be interested in publishing it on your blog.
Please find the draft attached. Does this sound like something that would be suitable for your readers? If you’re interested in publishing it, I would be excited to see it go up! If you’d like me to make any revisions, I can do that too.
Looking forward to your feedback,
Thank you for sending over the article on [article topic]. However, I will have to pass on this piece because it doesn’t completely meet our guidelines for guest posts. Besides, we already have a couple of articles about this topic, you can check them out here: links to previous posts.
However, I’m open to another pitch from you in the future. If you have any questions about our guest post guidelines, don’t hesitate to reach out.
Thanks again and hope to hear from you soon,
Ready to test our email marketing templates?
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Using marketing templates will save time and effort when you want to make the same changes to a marketing message as a part of your usual workflow.
Email marketing is still a powerful tool that can be used to promote your business or organization. It is an affordable way to keep in touch with clients and customers, offering a quick and convenient way to build customer loyalty.
Marketing emails should be brief and to the point. You never know how much time your customer has to read it, so it’s important to keep it short. The optimal length of an email message is between 4 and 6 sentences, generally under 200 words.
The given text discusses various aspects of email marketing, including types of email campaigns, best practices, and email templates. It explains the three main types of email campaigns: transactional, relational, and promotional emails, and their respective goals. The text also emphasizes that email remains a powerful communication channel, with many people still preferring promotional content through email rather than social media. To leverage the power of email most efficiently, the text recommends using email templates, which can save time and resources by offering a guide for creating email campaigns quickly.
The importance of customer feedback is highlighted in this article, with surveys being noted as the most effective tool to obtain it. To encourage customers to provide feedback through surveys, the article suggests offering incentives, keeping the survey short, stating the estimated completion time, explaining the purpose of the survey, expressing gratitude, and sharing the results. The article also provides survey email templates and subject lines as well as answering some frequently asked questions about survey invitations. The article concludes by emphasizing the benefits of using email surveys to reach a large number of customers and obtain honest feedback.
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