Marketing email templates
The number of global email users amounted to 3.9 billion in 2019 and is set to grow to 4.48 billion users in 2024, according to Statista. That is why businesses are spending more and more on email marketing and leveraging it to attract prospects, retain existing customers, increase sales, and accelerate ROI. Effective email marketing campaigns can do it all. Because itโs one of the most cost-effective and conversion-rich forms of digital marketing, global email marketing spending is expected to increase further in the coming years. Check out more reasons why you should pay attention to email marketing and get inspired with our 10 creating marketing email templates.
Why email marketing is essential for your business
Whether you want to gain more customers or strengthen your relationship with existing ones, email marketing can help you reach your audience directly and drive business. Take a look at the following stats that prove email marketing is a valuable tool for businesses of any size and any sector:
- For every $1 you spend onย email marketing, you can expectย an average return of $0.38
- 80% of business professionals agree thatย email marketing drives customer acquisition and retention.
- Email has higher conversion rates than social media and search engine results combined.
- 72% of consumers prefer emailย as their source of business communication.
- 61% of consumers enjoy receiving promotional emails weekly, while 38% would like emails to come even more frequently.
- 88% of smartphone usersย actively check email on their phones. This makes it more popular than any other app for both iPhones and Androids.
10 Marketing email templates
A report by McKinsey Global Institute revealed that the average interaction worker spends an estimated 28% of the workweek managing email โ which makes almost a third of their working hours. One of the ways to cut down on that time is by using ready-made email templates. Here are 10 basic email templates (based on the types of emails marketers are likely to send on a repetitive basis) you can use as a starting point and customize for your own marketing campaigns and outbound marketing communications.
Customer welcome marketing email template
Hi [NAME],
Weโre excited to welcome you to the [Brand] family!
Every single one of us is here to make sure youโre happy with [Product]. Firstly, letโs make sure your account is set up properly.
Watching our Onboarding Tutorial will help you familiarize yourself with [product]. It covers how to complete your set up process, key features of your account, plus some handy tips and tricks.
Onboarding Tutorial Video
If you need any help at all, drop us a line anytime at (email) or Tweet us @brandname Weโll be more than happy to lend a hand!
Until next time,
[YOUR SIGNATURE]
Newsletter subscription emailย
Hi [NAME],
Thank you for subscribing to [Brandโs] Weekly Newsletter!
By signing up for our newsletter, each week youโll be the first to hear about our [updates/ news/ hot deals/ events/ webinars] and receive exclusive content straight to your inbox.
Want more? Follow us on Facebook and Twitter to get your daily dose of advice, helpful tips, and industry trends.
Best,
[YOUR SIGNATURE]
To ensure that our messages arrive (and donโt go to your junk or bulk email folders), please add (email) to your address book.
Customer re-engagement email
Hey there!
I noticed you havenโt logged into your account in quite some time, so I just wanted to take a moment to check in with you and see if thereโs anything I can help you with.
Feel free to continue working on your account at www.companywebsite.com and please reach out to me if I can be of any assistance.
If you need a refresher on how [Product/ Service] works, check out our quick user guide.
Hope to see you back again soon,
[YOUR SIGNATURE]
Cart abandonment email
Hey [NAME],
We noticed that you left a few items in your shopping cart. Weโre low on stock, so they could sell out quickly! But donโt worry, itโs not too late yet. Hereโs what you wanted to get:
Item 1
Item 2
Item 3
Click this link to get back to where you left off and complete your purchase: customerโs cart
Thanks for shopping with [Brand]! If you have any questions or issues during the checkout process, weโre always here to help.
Best,
[YOUR SIGNATURE]
Cancel account email
[NAME],
Weโre sorry to see you go! ๐ Your current subscription will remain active until [Date]. Weโll automatically downgrade you to a free account after that date, but youโll always be able to access your account.
If youโd like to reactivate your account, simply click the button below:
Reactivate My Account
If you have any questions, feel free to reach out to us at any time.
Weโll miss you!
[YOUR SIGNATURE]
Webinar announcement email
Hi [NAME],
Join us for a live webinar on [Date/ Time] to find out the most effective ways to [details on what the webinar is about]. Together with our Head of Marketing, [Name], weโre going to squeeze in as much practical info as we can under 60 minutes. You wonโt want to miss this! Hereโs what weโll cover:
How you can [โฆ]
Best practices on [โฆ]
Simple strategies to improve [โฆ]
[Save Your Seat]
If you register today, weโll send you the recording of the webinar as an added bonus for free.
See you there!
[YOUR SIGNATURE]
Product/ service update email template
Hi [NAME],
This summer has started quite productively for [Company] as weโve been working hard on a few long-awaited updates to [Product] that make it stronger, faster, and more useful to you. The updates are now live and you can read more about them on our blog: blog post link
Here are our top 3 features from the past 3 months:
Feature 1 (From now on you can โฆ)
Feature 2 (Weโve added โฆ)
Feature 3 (The tool now supports โฆ)
Weโd love to hear your thoughts on our latest updates โ which one of them have you tried already? And as always, let us know if thereโs anything we can do to make your experience with [Company] better.
Best Regards,
[YOUR SIGNATURE]
Co-marketing partnership email template
Hi [Name] ,
I run co-marketing partnerships at [your company], a [what your company does] thatโs recognized for [what your company is recognized for]. We have an audience of [audience persona and audience size] that has shown interest in [what their company does].
My team focuses on partnerships with companies like yours โ weโve also worked with [examples of other companies youโve worked with]. I believe thereโs an opportunity for us to partner on [asset youโd like to partner on] to [end goal youโd like to achieve].
Would you be interested in talking about partnership opportunities between [their company] and [your company]? If youโre not the best person to continue a conversation with, would you mind introducing me to someone I could speak with?
Looking forward to hearing from you,
[YOUR SIGNATURE]
Guest blog post pitch email
Hi [NAME],
Iโve been a subscriber and a big fan of [Blog Name] for some time now โ and Iโve especially enjoyed reading one of your recent posts about [details of a blog post]. I noticed there was no article covering [the aspect they havenโt covered]. So, I thought Iโd write a draft and see if you would be interested in publishing it on your blog.
Please find the draft attached. Does this sound like something that would be suitable for your readers? If youโre interested in publishing it, I would be excited to see it go up! If youโd like me to make any revisions, I can do that too.
Looking forward to your feedback,
[YOUR SIGNATURE]
Guest blog post rejection email
Hi [NAME],
Thank you for sending over the article on [article topic]. However, I will have to pass on this piece because it doesnโt completely meet our guidelines for guest posts. Besides, we already have a couple of articles about this topic, you can check them out here: links to previous posts.
However, Iโm open to another pitch from you in the future. If you have any questions about our guest post guidelines, donโt hesitate to reach out.
Thanks again and hope to hear from you soon,
[YOUR SIGNATURE]
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Frequently asked questions
Why should you use marketing email templates?
Using marketing templates will save time and effort when you want to make the same changes to a marketing message as a part of your usual workflow.
Is email marketing still relevant?
Email marketing is still a powerful tool that can be used to promote your business or organization. It is an affordable way to keep in touch with clients and customers, offering a quick and convenient way to build customer loyalty.
What is the optimal length of a marketing email?
Marketing emails should be brief and to the point. You never know how much time your customer has to read it, so itโs important to keep it short. The optimal length of an email message is between 4 and 6 sentences, generally under 200 words.
The given text discusses various aspects of email marketing, including types of email campaigns, best practices, and email templates. It explains the three main types of email campaigns: transactional, relational, and promotional emails, and their respective goals. The text also emphasizes that email remains a powerful communication channel, with many people still preferring promotional content through email rather than social media. To leverage the power of email most efficiently, the text recommends using email templates, which can save time and resources by offering a guide for creating email campaigns quickly.
The importance of customer feedback is highlighted in this article, with surveys being noted as the most effective tool to obtain it. To encourage customers to provide feedback through surveys, the article suggests offering incentives, keeping the survey short, stating the estimated completion time, explaining the purpose of the survey, expressing gratitude, and sharing the results. The article also provides survey email templates and subject lines as well as answering some frequently asked questions about survey invitations. The article concludes by emphasizing the benefits of using email surveys to reach a large number of customers and obtain honest feedback.
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