The number of global email users amounted to 3.9 billion in 2019 and is set to grow to 4.48 billion users in 2024, according to Statista. That is why businesses are spending more and more on email marketing and leveraging it to attract prospects, retain existing customers, increase sales, and accelerate ROI. Effective email marketing campaigns can do it all. Because it’s one of the most cost-effective and conversion-rich forms of digital marketing, global email marketing spending is expected to increase further in the coming years. Check out more reasons why you should pay attention to email marketing and get inspired with our 10 creating marketing email templates.
Whether you want to gain more customers or strengthen your relationship with existing ones, email marketing can help you reach your audience directly and drive business. Take a look at the following stats that prove email marketing is a valuable tool for businesses of any size and any sector:
A report by McKinsey Global Institute revealed that the average interaction worker spends an estimated 28% of the workweek managing email – which makes almost a third of their working hours. One of the ways to cut down on that time is by using ready-made email templates. Here are 10 basic email templates (based on the types of emails marketers are likely to send on a repetitive basis) you can use as a starting point and customize for your own marketing campaigns and outbound marketing communications.
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Email marketing is still a powerful tool that can be used to promote your business or organization. It is an affordable way to keep in touch with clients and customers, offering a quick and convenient way to build customer loyalty.
Marketing emails should be brief and to the point. You never know how much time your customer has to read it, so it’s important to keep it short. The optimal length of an email message is between 4 and 6 sentences, generally under 200 words.
Using marketing templates will save time and effort when you want to make the same changes to a marketing message as a part of your usual workflow.
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