Shopping cart abandonment has always been one of the biggest challenges that online retailers have had to face. In fact, Statista revealed that the global shopping cart abandonment rate was 69.57% in 2019. Such a high shopping cart abandonment rate equates to a lot of potential revenue loss for many businesses.
While it’s impossible to entirely eliminate cart abandonment, you can minimize it with a number of key tactics and strategies such as making the checkout process as easy as possible, offering proactive live chat support on your checkout page, and sending out abandoned cart emails to those who struggle to complete the checkout process.
Abandoned cart emails are one of the most efficient, revenue-generating emails marketers can send to their prospects. According to Moosend, 45% of all cart abandonment emails are opened, 21% of all cart abandonment emails are clicked, and 50% of those clicks lead to a recovered purchase. This means that you can bring back almost 11% of shoppers by simply reminding them about their abandoned carts.
Crafting attention-grabbing cart abandonment emails that convert can be a challenge. Here are 10 basic abandoned cart email templates that you can use in your email marketing campaigns to improve your cart abandonment rate and win back prospects and customers who abandoned their baskets.
There’s only one answer to this question, and the answer is yes! According to data on shopping cart abandonment, e-commerce brands lose $18 bn in annual sales revenue because potential customers leave stores without completing orders (source). In addition to reducing the cart abandonment rate, you should also focus on creating and implementing a thorough cart abandonment strategy.
It may come as a surprise, but the average cart abandonment rate across all industries is almost 70%. Every 7 out of 10 potential clients don’t finalize the purchase process (source). This doesn’t mean that it’s okay to reach that benchmark, but you can rest assured that it’s a normal challenge that every e-commerce business has to face.
Send one email reminding a potential client about the items in their cart, but don’t be too pushy or spammy. After all, you don’t want any valuable contacts to unsubscribe from your marketing communication simply because you’re too pushy.
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