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Holiday email templates

The holiday shopping season has always been huge for both eCommerce and brick and mortar retailers. According to Statista, the five-day period from Thanksgiving through Cyber Monday, also known as Cyber 5, saw an estimated sales revenue of 28.5 billion U.S. dollars during the 2019 holiday season. For most small and mid-size retailers, the holiday season actually accounts for anywhere from 20 to 30% of their total yearly sales. The holiday season, however, isn’t just for B2C – with the right holiday email marketing strategy, B2B businesses can also capitalize on it, drive leads, boost customer engagement, and increase sales.

Hawaiian Airlines Black Friday
Hawaiian Airlines Black Friday email campaign

Why holiday email marketing matters

  • 81% of consumers expect to be swayed by holiday promotions. (Deloitte)
  • 70% of people learned about holiday promotions through email. (Ipsos)
  • Email is responsible for 20% of all online holiday website visits. (Campaign Monitor)
  • One-third of shoppers said that all of their holiday weekend purchases were driven specifically by promotions. (NRF) 
  • Consumers who purchase products through email are likely to spend 138% more than people who don’t receive email offers. (Convince and Convert).
Holiday email template example from RayBan
RayBan Valentine’s Day email campaign

Holiday email subject lines

  • Happening now… The Very Merry Sale!
  • Last-minute gifts, Santa-approved
  • Your wish list is about to grow
  • Welcome the New Year with bigger and better deals
  • Valentine’s Day sale | Think outside the chocolate box
  • 50% OFF annual plans today. Because we love you 
  • ♥ Your Valentine’s Day gift inside…
  • Better than roses: 30% OFF!
  • 20% Off! Happy International Women’s Day!
  • Celebrate women with 30% OFF – ends tonight! 
  • THE FUTURE IS FEMALE. Up To 50% OFF
  • Enjoy 25% OFF for EVERYBUNNY — Because It’s Easter! 
  • Easter deals don’t get better than this!
  • Eggscellent Easter Sale Starts Today!
  • Happy Halloween! Get a spooktacular deal
  • Forget tricks. Here’s our treat… 
  • Fang-tastic Halloween savings – 3 days only 
  • Final hours! The clock is ticking on this Thanksgiving sale!
  • No need to thank us for these exclusive deals
  • Exclusive Black Friday sneak peek. Save up to 50% OFF
  • Rise & Shine…Black Friday deals are here
  • Early Black Friday sale! No parking. No lines. No hassle.
  • It’s now or never!
  • What’s on sale? Anything & everything.
  • Finally! It’s Cyber Monday – GO GO GO!
  • Exclusive Cyber Monday super deals inside 👀
  • Shop local this Small Business Saturday
  • Cure your Black Friday hangover By Shopping Small 

10 email templates for holiday email marketing campaigns

When it comes to the holiday season, email marketing is one of the most efficient ways to engage your prospects and current customer base to drive more business and increase revenue. Whether you are in the B2C or B2B sector, the following email templates can help you create your own holiday email marketing campaigns – From Black Friday and Cyber Monday through the Winter Holidays, New Year, and everything in between.

Winter Holidays email template

New Year email template

Valentine’s Day email template

Women’s Day email template

Easter holiday email template

Halloween email template

Thanksgiving Day email template

 Black Friday email template

Small Business Saturday email template

 Cyber Monday email template

Frequently asked questions

What should a holiday email to customers include?

A holiday email to customers should include information about the company’s plans for the holiday, a link to browse and buy gifts from the website, and a call to action.

Why should I send holiday emails to customers?

Send holiday emails to customers to remind them about your business. Moreover, make sure to target customers in a relevant way and include a link to your holiday page or sale if you have one.

What’s the ideal length of a holiday email?

When holiday emails are shorter, they are easier to read and also less likely to be deleted. The ideal length is between 50 to 75 characters.

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