The holiday shopping season has always been huge for both eCommerce and brick and mortar retailers. According to Statista, the five-day period from Thanksgiving through Cyber Monday, also known as Cyber 5, saw an estimated sales revenue of 28.5 billion U.S. dollars during the 2019 holiday season. For most small and mid-size retailers, the holiday season actually accounts for anywhere from 20 to 30% of their total yearly sales. The holiday season, however, isn’t just for B2C – with the right holiday email marketing strategy, B2B businesses can also capitalize on it, drive leads, boost customer engagement, and increase sales.
When it comes to the holiday season, email marketing is one of the most efficient ways to engage your prospects and current customer base to drive more business and increase revenue. Whether you are in the B2C or B2B sector, the following email templates can help you create your own holiday email marketing campaigns – From Black Friday and Cyber Monday through the Winter Holidays, New Year, and everything in between.
A holiday email to customers should include information about the company’s plans for the holiday, a link to browse and buy gifts from the website, and a call to action.
Send holiday emails to customers to remind them about your business. Moreover, make sure to target customers in a relevant way and include a link to your holiday page or sale if you have one.
When holiday emails are shorter, they are easier to read and also less likely to be deleted. The ideal length is between 50 to 75 characters.
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