In today’s digital era, you must treat your customers as if they were your partners. Don’t spend too much time on small talk, listen to your clients instead! Your current and potential customers can provide you with lots of information that will help you to increase sales, generate more high-quality leads, and simply improve customer loyalty.
To do so, you can use one of the most basic and efficient communication channels – namely email.
You may think, “well, we’re already doing a good job with our email marketing.” It’s possible, but there’s always room for improvement. Why not use emails to strengthen your relationship with the contacts on your list so that they stay loyal longer and become more active? There’s a certain type of email called a feedback request email that can help you interact and build meaningful connections with potential and existing customers.
A feedback request email is a simple and creative way to engage your customers and get their feedback, which can help you improve your future marketing messages as well as your product.
Before going into detail, it is necessary to explain why gathering feedback from your customers is so important. For a long time, companies didn’t invest time or resources on getting to know their customers.
This is a mistake because asking customers about their opinions allows you to know more about the people that are willing to buy your products. As an example, this includes what their needs are and how they can be met.
Therefore, the main idea behind asking for feedback is to obtain valuable, first-hand information that will help you improve and develop your business, products, or services further.
By asking your current clients for their feedback you can find out if they are satisfied, what can be improved, and which of their needs aren’t satisfied.
Analyzing all this information and drawing smart conclusions will allow you to:
So how should you ask your customers for feedback? By leveraging a good old email.
I wanted to reach out to let you know that working with you on [project] has been a pleasure!
I was wondering if you’d be willing to share your thoughts on our recent project so we can get to know your opinion and act upon it.
If you want to help us improve our [product/service], follow this link [link to a feedback form] and share a few words about our project and your experience working with us.
Again, it’s been a pleasure working for you and your team.
[name & company]
How would you rate the support you received from our customer service team?
Good, I’m satisfied
Bad, I’m unsatisfied
Here’s a reminder of what your ticket was about:
[ insert ticket]
We hope we did a good job!
[name & company]
We are constantly striving to improve, and we’d love to hear from you about the following [company] products:
Rate your [purchased product no. 1]
[a scale from 1 to 5]
Rate your [purchased product no. 2]
[a scale from 1 to 5]
Your feedback helps us improve and reach more great customers like you.
Thanks for your time on [date], it was great working with you, and I’m glad we could complete your project.
When we complete projects with outstanding customers, we like to finish up by asking for their opinions and suggestions about how we, [company], can improve.
If you have a few minutes, we’d love to get feedback on your experience.
Follow this link to access the feedback form [link to a feedback form].
In the meantime, please reach out if you have any questions.
[name & company]
Now that you’ve had a chance to try [product/service], we’d love to know what you think about it.
Follow this link to record some video feedback [link], or simply write a review.
Tell us about the features you enjoyed, how you use [product/service], and anything else that comes to mind!
We appreciate your help.
As always, feel free to reach out if you have any questions.
[name & company]
Before you start asking questions, explain how important it is for you to add value to your product or service. Tell your customers that you want to learn from their experience so that you can keep improving and ensure good service in the future.
Express your appreciation in advance and let your clients know that you understand that their time is precious, which is why you will really appreciate any feedback they share.
The answers to this question will help you to identify all of the “good” things you are doing.
This point is crucial. It’s about asking your customers what parts of the shopping/service experience they didn’t like.
Pay special attention to these answers. If you don’t act upon advice, you will have no excuse if something similar happens again with other clients.
Ready to put our feedback request templates to use?
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It really depends on the specifics of your product or service. Don’t wait for too long though, because your customers will probably forget about the experience they had with your company (unless it was especially negative). Sending a feedback request email up to 5 days after a purchase is a good idea.
Yes, you should care about the experience of all your customers and not ignore those who have expressed a negative opinion about your product or service. Any negative feedback should be analyzed thoroughly and acted upon to help you improve your products and services.
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