Feedback request email template

In today’s digital era, you must treat your customers as if they were your partners. Don’t spend too much time on small talk, listen to your clients instead! Your current and potential customers can provide you with lots of information that will help you to increase sales, generate more high-quality leads, and simply improve customer loyalty.

To do so, you can use one of the most basic and efficient communication channels – namely email. 

You may think, “well, we’re already doing a good job with our email marketing.” It’s possible, but there’s always room for improvement. Why not use emails to strengthen your relationship with the contacts on your list so that they stay loyal longer and become more active? There’s a certain type of email called a feedback request email that can help you interact and build meaningful connections with potential and existing customers.

A feedback request email is a simple and creative way to engage your customers and get their feedback, which can help you improve your future marketing messages as well as your product.

What is a feedback request email? Why is it important?

Before going into detail, it is necessary to explain why gathering feedback from your customers is so important. For a long time, companies didn’t invest time or resources on getting to know their customers.

This is a mistake because asking customers about their opinions allows you to know more about the people that are willing to buy your products. As an example, this includes what their needs are and how they can be met.

Therefore, the main idea behind asking for feedback is to obtain valuable, first-hand information that will help you improve and develop your business, products, or services further.

By asking your current clients for their feedback you can find out if they are satisfied, what can be improved, and which of their needs aren’t satisfied.

Analyzing all this information and drawing smart conclusions will allow you to:

• Understand your customers. Proactively listening to your customers will allow you to get to know them better and understand them as consumers. You will be able to find out what they expect from your services and investigate their needs. It’s not just about listening to complaints or queries.
• Retain existing customers. Those who feel listened to and valued are much more likely to stay loyal to your business. Make customers feel this way by asking their opinion regularly and, whenever possible, introducing the improvements that they propose.
• Increase the loyalty of existing customers. Improving a customer’s experience by listening to and responding to their needs will help increase their level of satisfaction with your business. By increasing customer loyalty this way, you can gain brand ambassadors who will recommend your services to others.

So how should you ask your customers for feedback? By leveraging a good old email.

Examples of subject lines for feedback request email templates

• We’d love to know your opinion about [product/service]
• How did we do, [name]?
• Share your thoughts about [product/service/company]
• Thanks for purchasing [product/service]. How was your service?
• We need to talk, [name]…
• How was your experience? 
• So, what do you think?
• Review your experience with [company]
• You have [amount of time] to share your thoughts about [product/service]

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Lay the foundation for sincerity

Before you start asking questions, explain how important it is for you to add value to your product or service. Tell your customers that you want to learn from their experience so that you can keep improving and ensure good service in the future. 

Express your appreciation in advance and let your clients know that you understand that their time is precious, which is why you will really appreciate any feedback they share.

Ask customers what elements/features they like

The answers to this question will help you to identify all of the “good” things you are doing.

Ask customers what they would like you to eliminate

This point is crucial. It’s about asking your customers what parts of the shopping/service experience they didn’t like. 

Pay special attention to these answers. If you don’t act upon advice, you will have no excuse if something similar happens again with other clients.

Feedback request email – Frequently asked questions 

When should you send a feedback request email?

It really depends on the specifics of your product or service. Don’t wait for too long though, because your customers will probably forget about the experience they had with your company (unless it was especially negative). Sending a feedback request email up to 5 days after a purchase is a good idea.

Should I send a feedback request email even if I know that a certain client is unhappy with my product/service?

Yes, you should care about the experience of all your customers and not ignore those who have expressed a negative opinion about your product or service. Any negative feedback should be analyzed thoroughly and acted upon to help you improve your products and services.