Customer onboarding is one of the most critical touchpoints for any SaaS business. Giving your customers all the tools, resources, and knowledge they need to succeed with your product or service is the best way to ensure they stick around and become long-term customers. Many businesses, however, mistakenly stop their onboarding efforts too soon (often after sending a single onboarding welcome email.) While welcome emails can make a great first impression, they donโt ensure customer success or retain customers.
Developing and implementing well-thought onboarding emails will result in increased engagement, enhanced customer experience, higher retention rates, better customer lifetime value, and greater revenue. In fact, on average, sending multiple onboarding emails has been known to yield 51% moreย revenue than a single welcome email.
An effective SaaS onboarding email sequence should include a series of emails providing new customers with a variety of helpful information โ tutorials, video guides, product usage tips, best practices, case studies โ or anything else that can educate customers and help them get the maximum value from your product or service. Below are 8 product onboarding email templates you can use in your own client onboarding email series that go beyond simply welcoming your new customers.
Hopefully, youโve had a chance to [complete setting up your account/ navigate around, etc.].
Over the next couple of weeks, weโll be sending you a few more emails to help you get the most out of [Product/ service]. Weโll be sharing helpful tips, checking in with you, and showing you how some of our customers use [Product/ service] to [achieve specific goals].
For now, here are our best resources that might help you get started:
Step-by-Step [Product/ service] Guide
Knowledge Base & Video Tutorials
Frequently Asked Questions
Community Forum
If you have any questions, problems, or concerns โ please feel free to reach out and ask before getting frustrated.
Best,
[YOUR SIGNATURE]
We built [Product/ service] to help businesses [overcome certain pain points/ reach specific goals] and I hope that we can achieve that for you.
Here are some of the most important first steps I recommend taking to get started with [Product/ service]:
Step 1: [details]
Step 2: [details]
Step 3: [details]
Step 4: [details]
We also put together a short video for you to learn the ins and outs of [Product/ service]. You can check it out here: The Complete [Product/ service] Guide (in less than 10 minutes)
If you have any questions or hit any bumps in the road, please reply to this email, start a chat with our support team or visit our Help Center โ weโre here for you 24/7.
Cheers,
[YOUR SIGNATURE]
Glad to see that youโre up and running with [Product/ service]!
In the next few emails, Iโll be sending you some tips to help you leverage the power of [Product/ service]. [Using top features, setting up automation, managing third-party integrations, etc.] โ Iโll walk you through all that and more. Keep an eye on your inbox so you donโt miss a thing!
To get started, hereโs a quick heads up on the three things that will save you a bunch of time in the long run:
Pro Tip 1: [details]
Pro Tip 2: [details]
Pro Tip 3: [details]
P.S. In the next email Iโm going to show you how to [use a certain feature to reach a specific goal].
If you ever have any questions, Iโm here to help โ just hit reply.
Until next time,
[YOUR SIGNATURE]
As a new user, youโre now able to [use advanced product features to reach specific goals].
I want to help you get started by offering you a free one on one walkthrough of [Product/ service].
People in the past have found these sessions to prove both useful and helpful in highlighting the key features of [Product/ service] and also managed to gain some tips and tricks along the way. These walkthroughs usually last between 20-30 minutes, with plenty of time for questions.
To book an appointment, please click here and choose the most suitable time for you. Alternatively, let me know what time works for you.
Once again, thank you for choosing [Product/ service].
[YOUR SIGNATURE]
Many people using [Product/service] for the first time are overwhelmed by its potential, but they arenโt immediately sure of how it can help them [achieve specific goals].
Thatโs why today I want to share a quick video that tells the story of [Other customerโs name], [Job role] at [Company]. He shares a behind-the-scenes look at exactly how he uses [Product/ service] to [reach desired goals].
I think itโll give you some cool ideas for how you can get the most out of your new [Product/ service].
Watch the Video Here
Hopefully, youโve been rocking it with [Product/ service] so far. And who knows, maybe youโll be our next success story!
Enjoy!
[YOUR SIGNATURE]
Have you ever downloaded a free eBook?
Of course, you have! Who hasnโt? But have you ever actually read an eBook that you downloaded?
If youโre like most busy [marketers/ salespeople/ business owners, etc.], the answer is a resounding no! Why? Because most eBooks are too long, too boring, and offer little if any value.
Fortunately, our eBooks are not like that. Today Iโd like to share with you one of the most popular resources weโve ever put out: [Name of the eBook].
Itโs packed with actionable tips and tricks for getting the most out of your [marketing/ sales, etc.] strategies that you can apply today. The best part? Weโve written it so you can easily read it on your lunch break and take action immediately after returning to your desk.
Download Your Free eBook Now
Enjoy!
[YOUR SIGNATURE]
[Product] is the [engine/ platform/ tool] that helps you [listing key benefits of your product or service]. Weโre also here to provide tons of great resources to set you up for success, starting now.
Join us for a webinar, โGetting Started with [Product]โ. A Customer Success Coach will guide you through [Product] to ensure you get the most value, as soon as possible.
Register Now
We also have a variety of [lessons/ tutorials/ guides] to teach you how to use [Productโs features] at your own pace and can be viewed at any time.
Regards,
[YOUR SIGNATURE]
If youโre like most [marketers/ sales managers/ e-tailers, etc.], youโre focused on [performing specific actions to reach specific goals]. The truth is, it isnโt easy, and it isnโt always quick. But it is possible when you have the right strategies in place.
Today I want to tell you about a free live training Iโm hosting:
Link to a Free Live Training Registration
In it, Iโll discuss how some of our customers like [Customer 1, Customer 2, and Customer 3] are using [Product/ service] to [achieve specific goals]. Youโll gain insights and actionable practices from industry leaders that you can put into action right away.
I would LOVE for you to attend. Even if you canโt join live, register now and Iโll send you the recorded webcast that you can watch at your convenience.
Cheers,
[YOUR SIGNATURE]
SaaS stands for Software as a Service. SaaS is a software product that is delivered over the Internet. The SaaS provider hosts the application on their servers.
The most successful SaaS onboarding emails are between 6 to 12 sentences.
Some examples of SaaS include Mailchimp, Slack, LiveAgent, and Salesforce.
Templates - Customer Service Follow Up
Customer service follow-up emails are important for improving customer satisfaction, yet many companies neglect this task. By using customer service email software, businesses can create and send follow-up emails efficiently. These emails can delight customers, improve their overall experience, re-engage them, promote self-service options, and provide valuable feedback. Ten customer service follow-up email templates are provided, covering various parts of the follow-up process. These templates include the update on the issue follow-up email, proactive follow-up email, follow-up email after a positive or negative experience, encouraging self-service follow-up email, follow-up email after no response, support ticket closure follow-up email, asking for feedback follow-up email, and survey invitation follow-up email.
The importance of customer feedback is highlighted in this article, with surveys being noted as the most effective tool to obtain it. To encourage customers to provide feedback through surveys, the article suggests offering incentives, keeping the survey short, stating the estimated completion time, explaining the purpose of the survey, expressing gratitude, and sharing the results. The article also provides survey email templates and subject lines as well as answering some frequently asked questions about survey invitations. The article concludes by emphasizing the benefits of using email surveys to reach a large number of customers and obtain honest feedback.
This text provides templates and tips for effective welcome emails to new customers or subscribers. It emphasizes the importance of personalization, including links to helpful resources, and providing contact information for support. The text also includes subject line examples and a variety of welcome email templates for different purposes.
Onboarding is a strategy for guiding customers towards the correct usage of products or services they have purchased. It is essential to invest in practical, efficient, and successful communication channels, such as email marketing, to improve interactions between businesses and customers. Personalized and targeted emails are effective in implementing onboarding strategies. Various email templates like the onboarding welcome email, "Thank you for joining us" onboarding email, and the "Welcome to your trial" email are useful to introduce products or services to new users.
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