Customer onboarding is one of the most critical touchpoints for any SaaS business. Giving your customers all the tools, resources, and knowledge they need to succeed with your product or service is the best way to ensure they stick around and become long-term customers. Many businesses, however, mistakenly stop their onboarding efforts too soon (often after sending a single onboarding welcome email.) While welcome emails can make a great first impression, they don’t ensure customer success or retain customers.
Developing and implementing well-thought onboarding emails will result in increased engagement, enhanced customer experience, higher retention rates, better customer lifetime value, and greater revenue. In fact, on average, sending multiple onboarding emails has been known to yield 51% more revenue than a single welcome email.
An effective SaaS onboarding email sequence should include a series of emails providing new customers with a variety of helpful information – tutorials, video guides, product usage tips, best practices, case studies – or anything else that can educate customers and help them get the maximum value from your product or service. Below are 8 product onboarding email templates you can use in your own client onboarding email series that go beyond simply welcoming your new customers.
SaaS stands for Software as a Service. SaaS is a software product that is delivered over the Internet. The SaaS provider hosts the application on their servers.
The most successful SaaS onboarding emails are between 6 to 12 sentences.
Some examples of SaaS include Mailchimp, Slack, LiveAgent, and Salesforce.
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