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B2C referral email templates

Numerous studies have proven that when it comes to purchasing just about anything, people rely on recommendations. What’s more, 83% of happy, satisfied customers are willing to refer their friends and family (but only 29% actually do because the rest are never asked or given the opportunity).

That makes referral marketing a priceless tool for growing a business and boosting revenues. In fact, referral marketing (also known as word-of-mouth marketing), is one of the oldest yet still most effective and cost-efficient marketing strategies used by both B2C and B2B businesses. Here is why referral marketing matters alongside 10 referral email templates you can use in your own referral marketing campaigns. 

Why is referral marketing critical for business growth?

  • 92% of consumers around the world trust recommendations from friends and family, above all other forms of advertising. (Nielsen)
  • 82% of Americans say they seek recommendations from friends and family when considering a purchase, while 67% say they’re at least a little more likely to purchase a product after a friend or family member shared it via social media or email. (National Harris Poll Survey)
  • Positive word-of-mouth is responsible for 20-50% of purchase decisions and generates more than double the sales of paid advertising in some industries. (McKinsey)
  • Referral marketing generates conversion rates 3-5x higher than any other marketing channel. (Invesp)
B2C referral email template
B2C referral email template from NordPass

B2C referral email subject line examples

  • Get $25 for every person you refer
  • Get $10 for every friend that signs up
  • Earn $20 just by sharing your experience
  • Give $50 to a friend and get $50 for yourself
  • $50 for you, 50% OFF for your friends
  • Refer a friend and you both save 10%
  • Invite your friends and earn a free [product/ service]
  • Tell a friend. Get a month free.
  • Refer a friend and earn $50 today!
  • Tell your friends about us and you both get $20
  • Give $25, Get $25
  • Share your purchase and we’ll include a free gift

10 B2C referral email templates

Referral program announcement 

Trigger-based referral program invitation 

Referral program update 

Invitation to be a brand ambassador

Running a referral competition

Encouraging referrals with discounts

Encouraging referrals with free products/ services

Encouraging referrals with credits

Encouraging referrals with cash back

 Encouraging referrals with donations

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