Loyalty program email templates
While customer acquisition may seem like a better investment for businesses, numerous studies have proven that in the long run, attracting new customers can cost your company up to 7 times moreย compared to retaining existing customers. When it comes to retaining customers, loyalty programs can be a powerful tool that keeps them coming back, reduces customer churn rate, and increases your overall sales. By reading this article youโll find out why loyalty programs are worth investing in, along with 10 email template examples that you can use in your brand loyalty program marketing campaigns.
What is a customer loyalty program?
A customer loyalty program is a rewards program that a company offers to its customers in order to encourage them to purchase more by offering certain benefits. They may include discounts, free merchandise, pre-released products, exclusive perks, or any other meaningful rewards. While they are often used to attract new customers, the primary goal of loyalty programs is to retain existing customers, foster loyalty, and encourage brand advocacy.ย
Why loyalty program marketing matters
A variety of studies on customer loyalty revealed that loyalty programs can bring immense value to any business. Here are just a few impressive stats to mention:
- 71% of Gen X, 70% of Millennials, 63% of Baby Boomers, and 62% of Gen Z say a loyalty program influences their brand choices. (CrowdTwist)
- 80% of Gen K, 43% of Millennials, 76% of Gen X, and 53% of Baby Boomers say that aย loyalty program increases the frequency of their purchases. (Rare)
- 71% of consumers who are members of loyalty programs say membership is a meaningful part of their relationships with businesses. (Bond)
- 73% of consumers are more likely to recommend brands with good loyalty programs. (Bond)
- Consumers spend 37% more when they are a loyalty program member. (Bond)
- 95% of companies reported that their loyalty program members spend more than their non-members annually. (LoyaltyOne)
- Loyalty programย members generate 12 to 18% more revenue per yearย than non-members. (Accenture)
- On average, loyalty program members contribute 43% of companiesโ annual sales. (LoyaltyOne)
10 Loyalty program email templates
A survey by iVend found that almost 63% of worldwide consumers prefer to receive communications from businesses by email โ which makes email one of the most efficient channels for nurturing loyalty program membership. Here are 10 basic templates you can use in your loyalty program email campaigns to improve customer engagement, build better long-term relationships with customers, and increase sales.ย
New loyalty program launch email template
Hi [Name],
Weโre thrilled to announce the launch of our new [Loyalty Program Name]. Weโve added lots of exciting and exclusive rewards to say thank you to our amazing customers, like you!
Earn [X] points for every $** you spend [online and/or in-store] to unlock exclusive rewards.
[Reward Title 1] โ [***] points to redeem
[Reward Title 2] โ [***] points to redeem
[Reward Title 3] โ [***] points to redeem
JOIN THE [LOYALTY PROGRAM NAME]
Have a question? Weโre here to help. Contact us today or visit our FAQs.
[YOUR SIGNATURE]
Loyalty program invitation email template
[Name],
Welcome to [Business name] and thank you for signing up! Please enjoy 15% OFF your first purchase at [www.website.com]. Just enter [code] at checkout.
SHOP NOW
By the way, did you know about all the exclusive perks that you can receive for joining our loyalty program? Just to name a few โฆ
[Benefit #1]
[Benefit #2]
[Benefit #3]
JOIN NOW
If you have any questions or ever need help, feel free to email us at [email address], call us at [phone number] or visit our FAQs.
Best,
[YOUR SIGNATURE]
Loyalty program welcome email template
[Name],
Welcome to [Loyalty Program Name] Rewards! Now you can earn points every time you shop online or in our stores. Redeem your points for fun rewards, like free products and special discounts.
As a thank you for joining [Businessโs] Loyalty Program, we have credited you with 50 points, and you are now on your way to your first reward.
100 points are all you need to get your first free product/ discount โ here are two quick ways to get there:
Like our Facebook page (50 points)
Follow [Brand] on Instagram (50 points)
When youโre done, you can check your points balance and find more ways to earn points by visiting our website.
If you have any questions or need help โ feel free to email us at [email address] or give us a call at [phone number].
Thanks for becoming part of our community!
[YOUR SIGNATURE]
Next rewards level notification email template
[Name],
We hardly need to tell you that the more points you earn, the more you get. You are now only ** $/ ** points away from [Loyalty Program Name] Gold Level Rewards! At this level youโll enjoy:
[Benefit #1]
[Benefit #2]
[Benefit #3]
Earning more points is easy!
Place an order: ** points
Refer a friend: ** points
Follow us on social media: ** points
Make a product review: ** points
Thanks for your continued loyalty.
[YOUR SIGNATURE]
Tier status achievement email template
[Name],
Weโre thrilled to report that you just leveled up to our [tier name] tier!
Youโre about to enjoy exclusive opportunities, including early access to [tier name]-only sales throughout the year, and even more points for every single purchase you make.
EXPLORE MY REWARDS
Enjoy, and thanks for being an amazing customer!
[YOUR SIGNATURE]
Monthly reward statement email template
[Name],
Thanks for being a loyal [Loyalty Program Name] member! Check out your monthly membership statement below.
Status: Active Member
Points balance: ***
Expiring points: *** points expiring on [dd/mm/yy]
Points to next level: ***
Earn even more points when you shop our special deals now through [date].
SHOP NOW
Got questions? Weโve got answers! Visit our FAQs to see if weโve covered your question, call us at [number] or start a live chat with our service reps.
Cheers,
[YOUR SIGNATURE]
Reward expiration reminder email template
Dear [Name],
This is just a friendly reminder that your [Customer Loyalty Rewards Program] points will expire at the end of the year (December 31st, 2020). Make sure to redeem your points on any order before this dateโ they will not roll over into 2021!
Your current balance is ***points.
SHOP NOW
Any questions or issues? Send us a message โ weโre always happy to help!
[YOUR SIGNATURE]
Customer re-engagement email template
Hi [Name],
We just wanted you to know that WE MISSED YOU since we havenโt seen you in a while. So weโve decided to credit your account with *** points!
CLAIM YOUR FREE POINTS NOW
The more points you earn, the more benefits you get access to. Hereโs a quick reminder of how to earn more points:
SHOP: Spend $** and get ** points
REFER FRIENDS: Get ** points when they place their first order
FACEBOOK: Like our Facebook page and get ** points
INSTAGRAM: Follow us on Instagram and get ** points
Have questions or need help redeeming your points? We would be more than happy to assist you via [email], [phone number], or live chat.
Thank you for being a [Brand] customer and part of our family.
[YOUR SIGNAT
Referral email template
[copy button="yes"]
[Name],
Youโve been a valued member of [Brandโs] loyalty program for [period of time] now. Donโt you think itโs time you let the world know? Weโll reward you if you do!
Give $** and get ** points when you refer a friend
HEREโS HOW IT WORKS
Send your below unique $** discount code to your friends
Your friend gets $** off their purchase
You get ** Rewards Points when your friend completes their purchase
Your current rewards points balance is: ***
READY TO SHARE?
Copy and paste this code and share amongst friends: CODE
Any questions or issues? Weโre always here to help. Thanks for being an awesome customer!
[YOUR SIGNATURE]
ย Happy birthday email template
Dear [Name],
From all of us at [Company], we wanted to take a moment to wish you the happiest of birthdays! Hereโs another reason to celebrate: weโve just added [reward amount] points to your account!
CHECK MY BALANCE
Thanks for being a loyal customer and we hope you enjoy your special day.
Cheers,
[YOUR SIGNATURE]
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Frequently asked questions
How can I promote my loyalty program?
You can promote your loyalty program by sending emails to your loyalty program members. Besides, you can give them a link to sign in to your loyalty program.
How do you measure the success of a loyalty program?
There are many ways to measure the success of a loyalty program. You can measure the number of people participating in the program, the number of people who have found the program useful, and the number of people who have generated referrals.
What is the optimal length of the loyalty program email?
The optimal length of the loyalty program email should be about 1000-1500 symbols, which is about 100-150 words.
Effective customer engagement strategies to improve retention
Customer engagement strategies are essential for businesses looking to improve customer retention and build loyalty. Proper engagement strategies can help to create positive interactions with customers, build lasting relationships, and increase profits. By utilizing social media, communication tools, and encouraging feedback and testimonials, businesses can improve customer retention, shorten sales cycles, and increase marketing efficiency. Employing effective customer engagement strategies can provide a personalized experience for customers and differentiate a brand from its competition.
Why customer support and loyalty initiatives are worth the investment
The importance of good customer service, customer value, and loyalty programs are highlighted in this text. Providing efficient, courteous, and consistent service is crucial in retaining customers and building brand loyalty. Understanding customer value involves creating unique value propositions that differentiate a product or service from competitors. Loyalty programs and customer incentives, such as discounts and free items, are effective in driving customer behavior and improving brand loyalty. Successful examples are Dunkinโ Donutsโ loyalty program and Sephoraโs Beauty Insider program. Email campaigns are an efficient means of nurturing loyalty, and the article offers 10 templates for loyalty program email campaigns. Examples of outstanding customer service include Ritz-Carlton, Amazon, and Zappos.
Effective customer engagement strategies to improve retention
The article explores customer engagement strategies to improve customer retention and build a strong customer base. Social media can be used as a powerful customer engagement tool by sharing ideas, creating helpful content, and gathering customer data. Communication tools like LiveAgent help teams respond faster to customer needs across various channels. Other strategies include reaching out to quiet customers, rewarding engagements, and creating a fan club to cultivate brand ambassadors. To measure success, customer retention metrics like repeat customer rate, average order value, and purchase frequency should be monitored. The article concludes that a well-thought-out engagement strategy is essential for long-term business success.
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