While customer acquisition may seem like a better investment for businesses, numerous studies have proven that in the long run, attracting new customers can cost your company up to 7 times more compared to retaining existing customers. When it comes to retaining customers, loyalty programs can be a powerful tool that keeps them coming back, reduces customer churn rate, and increases your overall sales. By reading this article you’ll find out why loyalty programs are worth investing in, along with 10 email template examples that you can use in your loyalty program marketing campaigns.
A customer loyalty program is a rewards program that a company offers to its customers in order to encourage them to purchase more by offering certain benefits. They may include discounts, free merchandise, pre-released products, exclusive perks, or any other meaningful rewards. While they are often used to attract new customers, the primary goal of loyalty programs is to retain existing customers, foster loyalty, and encourage brand advocacy.
A variety of studies on customer loyalty revealed that loyalty programs can bring immense value to any business. Here are just a few impressive stats to mention:
A survey by iVend found that almost 63% of worldwide consumers prefer to receive communications from businesses by email – which makes email one of the most efficient channels for nurturing loyalty program membership. Here are 10 basic templates you can use in your loyalty program email campaigns to improve customer engagement, build better long-term relationships with customers, and increase sales.
From all of us at [Company], we wanted to take a moment to wish you the happiest of birthdays! Here’s another reason to celebrate: we’ve just added [reward amount] points to your account!
CHECK MY BALANCE
Thanks for being a loyal customer and we hope you enjoy your special day.
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