While customer acquisition may seem like a better investment for businesses, numerous studies have proven that in the long run, attracting new customers can cost your company up to 7 times more compared to retaining existing customers. When it comes to retaining customers, loyalty programs can be a powerful tool that keeps them coming back, reduces customer churn rate, and increases your overall sales. By reading this article you’ll find out why loyalty programs are worth investing in, along with 10 email template examples that you can use in your loyalty program marketing campaigns.
A customer loyalty program is a rewards program that a company offers to its customers in order to encourage them to purchase more by offering certain benefits. They may include discounts, free merchandise, pre-released products, exclusive perks, or any other meaningful rewards. While they are often used to attract new customers, the primary goal of loyalty programs is to retain existing customers, foster loyalty, and encourage brand advocacy.
A variety of studies on customer loyalty revealed that loyalty programs can bring immense value to any business. Here are just a few impressive stats to mention:
A survey by iVend found that almost 63% of worldwide consumers prefer to receive communications from businesses by email – which makes email one of the most efficient channels for nurturing loyalty program membership. Here are 10 basic templates you can use in your loyalty program email campaigns to improve customer engagement, build better long-term relationships with customers, and increase sales.
You can promote your loyalty program by sending emails to your loyalty program members. Besides, you can give them a link to sign in to your loyalty program.
There are many ways to measure the success of a loyalty program. You can measure the number of people participating in the program, the number of people who have found the program useful, and the number of people who have generated referrals.
The optimal length of the loyalty program email should be about 1000-1500 symbols (about 100-150 words).
Free templates and a free trial?
That's right! Enjoy a free 14-day trial on us. Test all that LiveAgent has to offer, including email templates and canned messages.Free Trial
Be the first to receive exclusive offers and the latest news on our products and services directly in your inbox.
We appreciate your recent sign up for a LiveAgent.
A message will be sent to your email address containing login details, right after your account is installed.
If you wait for a while, after installation is complete you will be able to access your account directly from here.
After the process is over, we will send the login details to your mailbox.