Loyalty program email templates

While customer acquisition may seem like a better investment for businesses, numerous studies have proven that in the long run, attracting new customers can cost your company up to 7 times more compared to retaining existing customers. When it comes to retaining customers, loyalty programs can be a powerful tool that keeps them coming back, reduces customer churn rate, and increases your overall sales. By reading this article you’ll find out why loyalty programs are worth investing in, along with 10 email template examples that you can use in your loyalty program marketing campaigns.

What is a customer loyalty program?

A customer loyalty program is a rewards program that a company offers to its customers in order to encourage them to purchase more by offering certain benefits. They may include discounts, free merchandise, pre-released products, exclusive perks, or any other meaningful rewards. While they are often used to attract new customers, the primary goal of loyalty programs is to retain existing customers, foster loyalty, and encourage brand advocacy

Loyalty reward email template Sephora
Sephora’s “Beauty Insider” loyalty reward program birthday email

Why loyalty program marketing matters

A variety of studies on customer loyalty revealed that loyalty programs can bring immense value to any business. Here are just a few impressive stats to mention:

  • 71% of Gen X, 70% of Millennials, 63% of Baby Boomers, and 62% of Gen Z say a loyalty program influences their brand choices. (CrowdTwist)
  • 80% of Gen K, 43% of Millennials, 76% of Gen X, and 53% of Baby Boomers say that a  loyalty program increases the frequency of their purchases. (Rare)
  • 71% of consumers who are members of loyalty programs say membership is a meaningful part of their relationships with businesses. (Bond)
  • 73% of consumers are more likely to recommend brands with good loyalty programs. (Bond)
  • Consumers spend 37% more when they are a loyalty program member. (Bond)
  • 95% of companies reported that their loyalty program members spend more than their non-members annually. (LoyaltyOne)
  • Loyalty program members generate 12 to 18% more revenue per year than non-members. (Accenture)
  • On average, loyalty program members contribute 43% of companies’ annual sales. (LoyaltyOne)

10 Loyalty program email templates

A survey by iVend found that almost 63% of worldwide consumers prefer to receive communications from businesses by email – which makes email one of the most efficient channels for nurturing loyalty program membership. Here are 10 basic templates you can use in your loyalty program email campaigns to improve customer engagement, build better long-term relationships with customers, and increase sales. 

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New loyalty program launch email template

Loyalty program invitation email template

Loyalty program welcome email template

Next rewards level notification email template

Tier status achievement email template

Monthly reward statement email template

Reward expiration reminder email template

Customer re-engagement email template

 Happy birthday email template

Dear [Name],

From all of us at [Company], we wanted to take a moment to wish you the happiest of birthdays! Here’s another reason to celebrate: we’ve just added [reward amount] points to your account!

CHECK MY BALANCE

Thanks for being a loyal customer and we hope you enjoy your special day.

Cheers,
[YOUR SIGNATURE]
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