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Customer appreciation email templates

Customer appreciation emails — are they a necessity? Considering the fierce competition in today’s marketplace and the fact that as much as 80% of a company’s future revenue will come from 20% of their existing customers – according to the Gartner Group – building long-term relationships with customers and nurturing customer loyalty has never been more critical for businesses. Sending customer appreciation emails as part of your customer appreciation strategy can help you do just that. Well-crafted thank you emails sent at the right time can increase customer satisfaction, drive more engagement, improve loyalty, and word-of-mouth.

Why send customer appreciation emails?

The Rockefeller Corporation study revealed that 68% of customers leave a business relationship because of a perceived attitude of indifference from the company that’s serving them. Another survey by ClickFox reported that 62% of consumers don’t believe that the brands they’re most loyal to are doing enough to reward them. Appreciation emails give customers a sense of reassurance, show the human face of your brand, and reassure that you actually appreciate your customer’s business. These emails can help you build healthier relationships with customers and increase your customers’ lifetime value.

Customer appreciation email subject lines

Eloqua found that emails with ‘Thank You’ in the subject line have a significantly higher open rate (14.29%) and a better click-through rate (1.93%). Below are some tried and tested email subject lines that you can use in your customer appreciation email marketing campaigns:

  • Thanks for your order
  • Thank you for making it official
  • Thank you for your payment
  • Thank you for your recent purchase
  • Thanks for having great taste 
  • Thanks for subscribing to [Brand]
  • Congrats, your sign-up was successful! Here’s a special gift, from us to you 
  • Thanks for your feedback. That means a lot!
  • Thanks! So glad you found us 
  • We’re very happy that you chose us! 🎈
  • This could be the start of something awesome
  • Thank you for being a friend
  • Glad to have you as a customer
  • Thank you from the bottom of our hearts
  • We really appreciate you as a customer 
  • It’s time to say thanks!
  • Happy Anniversary [Customer Name]!
  • Thanks – here’s an offer for you 💖
  • Thanks! (Special treat inside)
  • A special surprise to say thank you 
  • This gift is to thank you 
  • Just a thank you note (and a 20% off coupon)
  • We appreciate your support!
  • You’re one in a million 
  • Thanks, you’re the best!
  • Thank you for this incredible year! 
  • Thank you for using [Brand] in 2020!
  • Thank you for 5 great years with [Brand]
  • [Brand] is 10: A thank you note from our founders 
  • Thank you for being a part of our journey 
  • Thanks for being part of our community
  • Fancy a treat on your birthday? 

10 Customer appreciation email templates

A good customer thank you email can go a long way in creating a great customer experience and improving brand perception. There are numerous occasions to say ‘thank you’ to your customers (following a purchase, newsletter subscription, customer feedback, on seasonal holidays, customer birthdays, when reaching important company milestones, etc.) Check out these 10 basic types of customer appreciation emails to inspire your own:

‘Thank you for your purchase’ email

‘Thank you for signing up’ email

‘Thank you for subscribing’ email

‘Thank you for your feedback’ email

‘Thank you for your referral’ email

Customer birthday email

Customer anniversary email

Company milestone thank you email

Holiday thank you email

‘Thank you for your loyalty’ email

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