Customer appreciation emails — are they a necessity? Considering the fierce competition in today’s marketplace and the fact that as much as 80% of a company’s future revenue will come from 20% of their existing customers – according to the Gartner Group – building long-term relationships with customers and nurturing customer loyalty has never been more critical for businesses. Sending customer appreciation emails as part of your customer appreciation strategy can help you do just that. Well-crafted thank you emails sent at the right time can increase customer satisfaction, drive more engagement, improve loyalty, and word-of-mouth.
The Rockefeller Corporation study revealed that 68% of customers leave a business relationship because of a perceived attitude of indifference from the company that’s serving them. Another survey by ClickFox reported that 62% of consumers don’t believe that the brands they’re most loyal to are doing enough to reward them. Appreciation emails give customers a sense of reassurance, show the human face of your brand, and reassure that you actually appreciate your customer’s business. These emails can help you build healthier relationships with customers and increase your customers’ lifetime value.
Eloqua found that emails with ‘Thank You’ in the subject line have a significantly higher open rate (14.29%) and a better click-through rate (1.93%). Below are some tried and tested email subject lines that you can use in your customer appreciation email marketing campaigns:
A good customer thank you email can go a long way in creating a great customer experience and improving brand perception. There are numerous occasions to say ‘thank you’ to your customers (following a purchase, newsletter subscription, customer feedback, on seasonal holidays, customer birthdays, when reaching important company milestones, etc.) Check out these 10 basic types of customer appreciation emails to inspire your own:
You can show your customers you appreciate them by sending a thank-you email or note. Moreover, offer your customers virtual gifts as a sign of your appreciation.
The optimal length of a customer appreciation email is 4 sentences or more.
Sending customer appreciation emails helps increase customer satisfaction and improve brand loyalty.
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