Break-up email templates
The break-up email is one of the most effective sales follow-up emails you can use if your prospect has gone cold and isnโt responding to your multiple follow-up attempts. When done right, break-up emails can help you improve response rates, bring those cold prospects back into your sales cycle, and close deals that otherwise would have probably been lost.ย
In fact, according to Katharine Derum, senior sales manager at HubSpot, her team sees a 33% response rate to their breakup emails. No wonder these types of emails are becoming more popular with salespeople in the B2B environment. Here is a quick insight into what a break-up email really is along with 10 break email templates that you can use in your sales follow-up campaigns.ย
What are break-up emails and why send them?
A break-up email is the very last email you should send to a prospect when you havenโt heard from them in a while (or havenโt heard from them at all) to provoke a response. It basically serves as a pattern-interrupt to get unresponsive, slow-moving prospects to hit reply and take action as most of them are surprised to get a โgoodbyeโ email from a salesperson. In other words, it is a business resignation letter from a company to their soon-to-be former client. Even though most break-up emails arenโt going to convert, there are a few solid reasons to send them:ย
- Break-up emails give prospects that little push they might need to jump back into your sales funnel and raise your response rates.ย
- Well-crafted break-up emails leave a positive lasting impression on prospects and keep you on top of mind in case they ever need your product/ service.ย
- These emails get poor prospects out of your pipeline and clear up time so you can focus your efforts on better-fit leads.ย
- Break-up emails enable you to close the communication loop while also setting up a new follow-up cycle in the future.
Keep in mind, this is not the same as to write resignation letter, so donโt confuse the two.
Break up email subject lines
- Thank You From [Brand]
- Goodbye from [Brand]
- I guess this is goodbye?
- Should I stay or should I go?
- Are you still interested in [their goal]?
- Permission to close your file?
- Time to part ways
- Final follow up
- I didnโt hear back from you
- Itโs not you. Itโs me.
- Before I goโฆ
- Iโll check back in 6 months
- [Name], myย last attempt unless you want to reconnect
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10 Break up email templates
Break-up emails can be efficient for outbound follow-ups (when youโre sending out cold emails to prospects who havenโt previously interacted with you), inbound emails (when youโre sending follow-ups to prospects who have at some point expressed interest in your offering), or even when addressing resignation letter to your superior. Whatever the case, these 10 break-up email templates can serve as a starting point for your own last follow-up messages to unresponsive prospects.ย
Polite & formal break-up email
Hi [Name],
Apologies if my level of persistence has become annoying.
I recently spoke with you about how we can help you with [your value proposition], and at that time it seemed as if we fit your needs. Since then, however, my attempts to reach you have failed. Would you let me know if this is still an opportunity you are interested in?
If I donโt hear back from you by end of the day on Friday, I will assume you would like me to close the file on this opportunity for now. If that is the case, I completely understand and hope that we may be of service to you in the future.
Regards,
[YOUR SIGNATURE]
Casual break-up email
Hi [Name],
Iโve reached out to you a few times over the past six months about [your value proposition], but havenโt been able to get a hold of you. I understand that you may be busy, and I hate to bother you further if this is of no interest at all.
If anything changes, feel free to get back in touch and we can schedule a call.
Thanks,
[YOUR SIGNATURE]
Straightforward break-up email
Hi [Name],
I hope youโre well. Iโve tried to connect several times to discuss [your product/ service] as a solution for [their challenge]. I havenโt heard back from you, so Iโm guessing the timing isnโt right, or youโve gone in a different direction.
If youโre still interested, do let me know. If not, Iโll stop reaching out and wish you all the best with [their objective]. My contact information is below if anything changes for you.
Regards,
[YOUR SIGNATURE]
Short & simple break-up email
Hi [Name],
I thought we were like two peas in a pod, but I totally get it. The timing just isnโt right for us, or [your product/service] isnโt a priority at the moment.
If it ever makes sense to reconnect, shoot me an email.
Cheers!
[YOUR SIGNATURE]
Value focused break-up email
Hi [Name],
Iโve reached out to you a few times recently, but I understand that nobody likes being ambushed with random emails. The truth is, I really believe youโd be interested in what [your product/ service] can offer your team.
When we spoke last, you mentioned a few key areas that you were looking to improve:
1. [Value proposition #1]
2. [Value proposition #2]
3. [Value proposition #3, etc]
Are these still priorities for you? If I donโt hear back from you within this week, Iโll assume this isnโt the right time to continue our conversation and Iโll stop reaching out.
Best,
[YOUR SIGNATURE]
Sharing helpful resources
Hi [Name],
I hope things are well at [their company].
When we last spoke it seemed like [your product/ service] was a fitting solution for [their challenge]. Since I havenโt heard back from you in a while, I assume the timing isnโt right or you have gone in a different direction.
I wonโt bug you again about this, but I did want to leave you with a bit of information about [something relevant to their goal].
[Resource 1]
[Resource 2]
[Resource 3]
I hope this helps you achieve [their specific goal]. I wonโt reach out again but please feel free to get in touch if you ever need help with [what you provide], Iโd be happy to reconnect.
Wishing you all the best,
[YOUR SIGNATURE]
Asking for permission to close their file
Hi [Name],
Iโm in the process of cleaning up my sales pipeline, but I wanted to check with you one last time before I close your file. Since I havenโt heard from you in a while, Iโm guessing youโre super busy or your priorities have changed.
If you arenโt interested, do I have your permission to close your file? If you are still interested in how we can help you achieve [specific goals], what do you recommend as the next best step?
P.S. You can book a demo on the following link, and Iโll show you what [your product/ service] can do for you: link to a demo
Cheers!
[YOUR SIGNATURE]
Setting up a new follow-up cycle
Hello [Name],
Iโve been reaching out because I see a tremendous opportunity for your team to [reach specific goals] with [your product/ service]. I donโt want to be a bother, and from my ignored messages Iโm sensing thatโs the case.
Iโll check back in six months or so unless you let me know youโre ready to evaluate sooner.
Best,
[YOUR SIGNATURE]
The funny break up email
Hi [Name],
I donโt want to keep bombarding you with emails, but my job is to follow up persistently on strong potential matches for [your company], like [their company], which is why Iโve continued to hustle.
However, I havenโt heard back from you yet, and that tells me one of the three things:
Youโre all set with [business need] and I should stop bothering you.
Youโre still interested but havenโt had the time to get back to me yet.
Youโve fallen and canโt get up and, in that case, Iโll call 911 for youโฆ
Please let me know which one it is because Iโm starting to worry that it might be No. 3.
Regards,
[YOUR SIGNATURE]
ย The โGoodbyeโ break-up email
Hi [Name],
Iโve reached out to you a few times over the past couple of months to continue our discussion on how [your product/ service] could help you to achieve [their objective].
But itโs starting to feel a little lonely over hereโฆ I donโt want to hassle you with more emails if youโve decided to put off the decision or go with another solution.
If youโre still interested in exploring [your product/ service], letโs reconnect. If not, I guess this really is goodbye.
All the best,
[YOUR SIGNATURE]
Frequently asked questions
How long should a break-up email be?
The length of your email is important. If your message is too long, some users may not read it all the way through, and if itโs too short, they may feel like you didnโt provide adequate information. Thus, keep the email in between 75 to 100 words.
Is email marketing effective for customer retention?
Email marketing is effective when used to communicate with customers. It is a good example of how you can engage with your customers and help them feel that they are being heard. A lot of companies fail to do this and it makes them lose their trust in the company.
Why should you send a break-up email?
Break-up emails give prospects that little push they might need to jump back into your sales funnel and raise your response rates.
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