The break-up email is one of the most effective sales follow-up emails you can use if your prospect has gone cold and isn’t responding to your multiple follow-up attempts. When done right, break-up emails can help you improve response rates, bring those cold prospects back into your sales cycle, and close deals that otherwise would have probably been lost.
In fact, according to Katharine Derum, senior sales manager at HubSpot, her team sees a 33% response rate to their breakup emails. No wonder these types of emails are becoming more popular with salespeople in the B2B environment. Here is a quick insight into what a break-up email really is along with 10 break email templates that you can use in your sales follow-up campaigns.
A break-up email is the very last email you should send to a prospect when you haven’t heard from them in a while (or haven’t heard from them at all) to provoke a response. It basically serves as a pattern-interrupt to get unresponsive, slow-moving prospects to hit reply and take action as most of them are surprised to get a ‘goodbye’ email from a salesperson. Even though most break-up emails aren’t going to convert, there are a few solid reasons to send them:
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Break-up emails can be efficient for both outbound follow-ups (when you’re sending out cold emails to prospects who haven’t previously interacted with you) and inbound emails (when you’re sending follow-ups to prospects who have at some point expressed interest in your offering). Whatever the case, these 10 break-up email templates can serve as a starting point for your own last follow-up messages to unresponsive prospects.
The length of your email is important. If your message is too long, some users may not read it all the way through, and if it’s too short, they may feel like you didn’t provide adequate information. Thus, keep the email in between 75 to 100 words.
Email marketing is effective when used to communicate with customers. It is a good example of how you can engage with your customers and help them feel that they are being heard. A lot of companies fail to do this and it makes them lose their trust in the company.
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