Feedback Email Templates

Feedback is valuable information that you can use to make important business decisions. Whether it comes from your customers, employees, or prospects, feedback can help measure satisfaction, trends, or behavior. Feedback can also help businesses stay on track, and give insight into how others perceive their performance.

Companies that want to differentiate themselves from their competitors shouldn’t consider the phrase “stand out from the competition” as just a catchy phrase, but as a realistic approach.

If you create a customer portal and you want to offer your users the best experience possible, you need to gather their opinions and act upon them. The best way to gather these insights is to email your customers and ask them for feedback.

What is a feedback email? 

A feedback email is an email that is sent to a particular group of recipients asking for their opinion about a product or service. In this case, you would use an email to ask users what they think about the customer portal they use. 

You can do so in various ways:

  • Asking users to reply to an email and share their thoughts
  • Send a form with open-ended questions or with multiple-choice answers
  • Include an NPS-like survey with a scale from 1 to 5 or from 1 to 10 
  • Ask to assess certain features or modules of your customer portal
Feedback Email Templates
LiveAgent offers an integration with NiceReply that lets you collect customer feedback from email

These are just a few examples of how to make it easier for your customers to assess the customer portal they use. 

It is also advisable to offer them an additional incentive in the form of a discount or a voucher so that they are more motivated to invest some time and provide you with feedback.

Feedback email subject line examples

  • We’d love to know your opinion about [customer portal]
  • What do you think about [customer portal]?
  • We need to talk about [customer portal], [name]…
  • Review your experience with [customer portal]
  • Share your feedback on [customer portal]
  • Share your thoughts about [customer portal]
  • We want to know our user’s perspective of [customer portal]
  • Thank you for being active on [customer portal]. How do you like it?
  • How is your experience with [customer portal]? 
  • We want to improve [customer portal]. We need your help!
  • How can we improve [customer portal]?

Feedback email template ideas

Feedback email template 1 


Feedback email template 2


Feedback email template 3


Feedback email template 4


Feedback email template 5


Feedback email template 6


Feedback email template 7


Feedback email template 8


Feedback email template 9

Feedback email template – Frequently Asked Questions

Resolution time

When should you send a feedback request email?

It really depends on how customers use your customer portal. However, don’t wait for too long before asking users for their opinion. If you wait too long, the user won’t be able to recall their first experience and impression, and thus won’t be able to provide accurate feedback.

We suggest that you send a feedback email no later than 10 days after the customer started using the customer portal.

How many follow-ups of a feedback request email should I send?

Feedback Email Templates

Two follow-ups sent within one week are more than fine. However, remember not to be too pushy and to observe the reactions of recipients. If they ask you to stop sending them messages, then just do so.

You are not selling anything; you are asking for a favor. It’s the goodwill of your customer to spend a few minutes sharing their opinions about the experience with your company, so keep that in mind.

How long should my feedback request email be?

Feedback Email Templates

Your email should be short, scannable, and presented in small chunks. There’s no general rule, but don’t write a message longer than 130 words.

Remember that nowadays, people spend just seconds skimming over emails, picking up on general keywords and topics. You need to get straight to the point as soon as possible and be really convincing to make them share their feedback.

Ready to put your feedback request templates to use?

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