Feedback is valuable information that you can use to make important business decisions. Whether it comes from your customers, employees, or prospects, feedback can help measure satisfaction, trends, or behavior. Feedback can also help businesses stay on track, and give insight into how others perceive their performance.
Companies that want to differentiate themselves from their competitors shouldn’t consider the phrase “stand out from the competition” as just a catchy phrase, but as a realistic approach.
If you create a customer portal and you want to offer your users the best experience possible, you need to gather their opinions and act upon them. The best way to gather these insights is to email your customers and ask them for feedback.
A feedback email is an email that is sent to a particular group of recipients asking for their opinion about a product or service. In this case, you would use an email to ask users what they think about the customer portal they use.
You can do so in various ways:
These are just a few examples of how to make it easier for your customers to assess the customer portal they use.
It is also advisable to offer them an additional incentive in the form of a discount or a voucher so that they are more motivated to invest some time and provide you with feedback.
It really depends on how customers use your customer portal. However, don’t wait for too long before asking users for their opinion. If you wait too long, the user won’t be able to recall their first experience and impression, and thus won’t be able to provide accurate feedback.
We suggest that you send a feedback email no later than 10 days after the customer started using the customer portal.
Two follow-ups sent within one week are more than fine. However, remember not to be too pushy and to observe the reactions of recipients. If they ask you to stop sending them messages, then just do so.
You are not selling anything; you are asking for a favor. It’s the goodwill of your customer to spend a few minutes sharing their opinions about the experience with your company, so keep that in mind.
Your email should be short, scannable, and presented in small chunks. There’s no general rule, but don’t write a message longer than 130 words.
Remember that nowadays, people spend just seconds skimming over emails, picking up on general keywords and topics. You need to get straight to the point as soon as possible and be really convincing to make them share their feedback.
Ready to put your feedback request templates to use?
LiveAgent is the most reviewed and #1 rated ticketing software for small to medium-sized businesses. Try it today with our free 14-day trial. No credit card required.Free Trial
Be the first to receive exclusive offers and the latest news on our products and services directly in your inbox.
We appreciate your recent sign up for a LiveAgent.
A message will be sent to your email address containing login details, right after your account is installed.
If you wait for a while, after installation is complete you will be able to access your account directly from here.
After the process is over, we will send the login details to your mailbox.