Email marketing is still one of the strongest methods of online communication, with an ever-increasing number of daily users.ย One of the most important aspects of any email marketing strategy is having a large database of active subscribers. Email lists are going to degrade naturally over time as a result of unsubscriptions, being reported as spam, or emails remaining unopened.
The loss of email subscribers is known as list churn, and it can be either opaque, as in the case with a โhard bounceโ, or transparent, which covers unread messages. To improve the rate of list churn, marketers can do two things: perform regular cleaning of their email database, and/or improve their email acquisition strategy.ย
Email acquisition is the process of building up a database of peopleโs email addresses, in order to send them marketing communications.ย If you donโt have a large list of your potential customersโ emails yet, thereโs no need to worry โitโs never too late to start.
On the other hand, if you already do have the addresses of some leads, you may want to consolidate your existing database. This might mean checking whether your existing subscribers are still interested in receiving your content. However, donโt do this by simply asking users if they want to receive emails from you, but rather send them an email that requires them to perform an action.
There are two aspects to email acquisition: first, building up a list of email addresses, and second, working on and carrying out your email marketing strategy. Both parts need to be successful in order to increase your email acquisition, which means growing your subscriber lists and improving your metrics. But how exactly should you go about doing this?
In order to successfully build up a database of active email subscribers, you need to look for customers and potential clients who have shown an interest in receiving communications from you. The exact type of messages that you send will depend on the industry that your business is in, although in general, a newsletter is always a good idea. Then you need to plan your campaign effectively so that you produce content that people want to receive, and thus deliver value to your subscribers.
When you have done that, you can start acquiring more email addresses by promoting your content, be whether itโs a newsletter or any other type of content. This promotion could be on your website, where customers can signup through a form, or on your social media profiles. After all, your website visitors and followers are already interested in your businessesโ products or services. Simply encouraging them to sign up to a mailing list might be enough to acquire their email addresses, as long as you promise and deliver to provide them with valuable content.
After a userโs email address has been acquired by them registering for your newsletter (or other content), you need to send them a message confirming the subscription.
Thanks for signing up for our [content] emails.
This is just a short message to confirm that your subscription is now active and that youโll be receiving great insights from us shortly.
If you have any comments or questions in the meantime, feel free to contact us by replying to this email. Weโd be happy to help you!
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The [company] team
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The whole purpose of acquiring email addresses is to build up an active database of users who are interested in your companyโs products. Therefore, if you are following up on a lead, you should always provide a link that allows the user to subscribe to your email list. On the other hand, if you are consolidating your existing database, you should always give your subscribers to opt-out from receiving your emails.
If a subscriber doesnโt reply to a message that is intended to find out whether they are still active and interested in your content, then it is probably safe to assume that they no longer are. You can wait for one week and send another follow-up email if you wish, but if there is still no response then you should remove this inactive user from your database.
Again, you can send a follow-up email after about a week, just in case your last message got lost in their inbox. Any additional messages that you send to potential customers should provide them with more value and a taste of what your subscription has to offer. If you still donโt get a response, you should consider this to be a cold lead.
Many businesses do not respond or follow up with customers through email, leading to frustration and dissatisfaction. Customer service templates can help improve efficiency and provide consistent messaging. Templates can be used for a variety of scenarios, including auto-responses, checking in with customers, apologizing to angry customers, responding to feedback, and more. Using templates can save time, reduce human error, and improve the overall customer experience. LiveAgent is a highly-rated customer service software that offers a free 14-day trial.
Email remains the most powerful and efficient sales and marketing tool, with a potential return on investment of up to 4400%. Email is preferred by 72% of people for receiving promotional content, and has a 90% delivery rate to the intended recipient's inbox. Email campaigns have a higher click-through rate and conversion rate, when compared to social media and other channels. Ready-made email templates can make your work easier and increase your performance. Here are 10 basic sales email templates that can be a great starting point for your help desk email marketing campaigns and outbound sales communications. The templates include inbound lead email, sales introduction email, prospect follow-up email, new product launch email, loyalty program email, upsell email, upgrade offer email, customer birthday offer email, holiday offer email and Black Friday promo email.
The article discusses the importance of retaining customers through win-back emails, which can help reduce churn and increase revenue. Templates for different types of win-back emails are provided, including those offering a discount or reminding customers of benefits. Sending multiple emails is recommended to complete the process of re-engagement. The article also emphasizes the need to offer special incentives to win back disengaged customers, as it is more cost-effective to retain existing customers than to acquire new ones.
Reminder emails are important in email marketing campaigns as they can increase engagement and encourage specific actions among customers. Marketers can use reminder email templates for various occasions, such as reminding users of trial expiration, renewing subscription or membership, and notifying clients of overdue payments or upcoming events. The templates offer subject lines and content for inactive user reminders, trial expiration reminders, upcoming payment reminders, overdue payment reminders, credit card expiration reminders, and account cancellation reminder emails. Best practices include keeping the emails short and professional, including an obvious call to action, and sending a series of emails for maximum effectiveness.
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