Email is a great way to stay in touch with customers, build brand identity, and increase brand awareness. A proper and well-executed email marketing strategy can also substantially improve your bottom line.
Email marketing is proven to generate more conversions than all other marketing channels and is responsible for 7% of all e-commerce transactions. What’s more, according to DMA, it is possible to earn $42 from every $1 invested in email marketing. These statistics prove email marketing is a must for all e-commerce businesses.
We have prepared a list of post-purchase email examples related to delivery and returns to help you improve your current strategy. Keep reading to find out what kind of messages you can send to your customers and how to inform them about different stages of order processing.
A delivery notification email should be sent when a physical product is picked up by the courier or delivery company from your warehouse. Obviously, this process should be automated.
The role of delivery notifications is to inform the customer about what is happening with their order. This message should also inform the recipient about the next steps of the shipping process. Keeping customers informed at all the stages of this process will save time that your agents would otherwise have to spend answering customers’ questions about the status of their orders.
Delivery notification emails should be personalized, thus you should include the customer’s name and address them directly by it. What’s more, such emails should include an order ID, the shipping number assigned by the delivery company, an estimated delivery time, courier contact information, and possible return options. It should also enable your customer to reschedule delivery dates if possible. A delivery notification email can also include a tracking link with live updates.
A return confirmation email, much like a delivery notification email, should include:
Such a message may also inform the customer about how long they will have to wait to receive their refund.
Ready to put our notification and confirmation email templates to use?
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