Improve your e-commerce email marketing strategy with delivery notification and return confirmation email templates. Keep customers informed at each stage of the shipping process for a better customer experience and to save time on answering customer queries.
Email is a great way to stay in touch with customers, build brand identity, and increase brand awareness. A proper and well-executed email marketing strategy can also substantially improve your bottom line.
Email marketing is proven to generate more conversions than all other marketing channels and is responsible for 7% of all e-commerce transactions. What’s more, according to DMA, it is possible to earn $42 from every $1 invested in email marketing. These statistics prove email marketing is a must for all e-commerce businesses.
We have prepared a list of post-purchase email examples related to delivery and returns to help you improve your current strategy. Keep reading to find out what kind of messages you can send to your customers and how to inform them about different stages of order processing.
Dear [customer’s name],
Thank you for shopping with us. Your order number [number] has shipped. You can review the order details below:
INFORMATION ABOUT ORDER [NUMBER]
Order number: [number] placed at [time and date]
Payment: [payment method]
Shipping number: [number] sent by [courier’s name]
[Delivery data provided by the customer]
Value of products:
If you want to invoke your right to return a purchase without giving a reason, our returns system makes the process simple and safe.
Button: [Return the package]
Customer Service at [company’s name]
Attention: Before picking up your package, please check that it has not been damaged or tampered with. If the package is damaged, and you are afraid that the parcel may have been opened before it was delivered to you, remember to create a ticket with the courier. Only this way can we determine the guilty party and, if applicable, return your money or arrange another shipment.
Hi [customer’s name],
Your order [order number] has been delivered to [name of collection point].
You can pick it up at [collection point address] before [date].
All the best,
Hello [customer’s name]
We have received your return request. Thank you for the information!
You can now prepare your return package and wait for the courier to pick it up.
As soon as we receive the package from you with the returned [name of the product(s) ordered], we will refund your money. Refunds take a maximum of [X] days.
Do you have any additional questions? Click this link to read our Frequently Asked Questions section: [Link to FAQ]
The [company’s name] Team
RETURN OF ORDER [order number] HAS BEEN ACCEPTED!
Hi [customer’s name]
We have accepted the return of your order number [order number].
The package contained the following items:
Product 1: [product name]
Product Code: [code]
Product 2: [product name]
Product Code: [code]
Product 3: [product name]
Product Code: [code]
The refund will be added to your account within the next [X] business days.
The role of delivery notifications is to inform the customer about what is happening with their order. This message should also inform the recipient about the next steps of the shipping process. Keeping customers informed at all the stages of this process will save time that your agents would otherwise have to spend answering customers’ questions about the status of their orders.
Delivery notification emails should be personalized, thus you should include the customer’s name and address them directly by it. What’s more, such emails should include an order ID, the shipping number assigned by the delivery company, an estimated delivery time, courier contact information, and possible return options. It should also enable your customer to reschedule delivery dates if possible. A delivery notification email can also include a tracking link with live updates.
A return confirmation email, much like a delivery notification email, should include:
Such a message may also inform the customer about how long they will have to wait to receive their refund.
Ready to put our notification and confirmation email templates to use?
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Delivery notification emails should be personalized, thus you should include the customer’s name and address them directly by it. What’s more, such emails should include an order ID, the shipping number assigned by the delivery company, an estimated delivery time, courier contact information, and possible return options.
A return confirmation email, much like a delivery notification email, should include: the recipient’s name, order number/ID, shipping number, delivery information, estimated refund date. Such a message may also inform the customer about how long they will have to wait to receive their refund.
A delivery notification email should be sent when a physical product is picked up by the courier or delivery company from your warehouse. Obviously, this process should be automated.
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Your order has shipped! Track it using the tracking number provided. Thank you for your purchase and enjoy your shopping experience with us.
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